Green City Market

Know Your Food, Know Your Farmer

aka Chicago's Green City Market Program   |   Chicago, IL   |  www.greencitymarket.org

Mission

Green City Market is paving a new path for the local food economy in the midwest by deepening our support for small family farmers, educating consumers and the next generation of eaters, and increasing access to local, healthy, sustainable food.

Ruling year info

1999

Executive Director

Mandy Moody

Main address

2613 W Lawrence Ave

Chicago, IL 60625 USA

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EIN

36-4289022

NTEE code info

Agricultural Programs (K20)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

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Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Farmer Support

Our year-round farmers markets are centered around lifting up Midwest growers, promoting the environmental stewardship of land and responsible treatment of animals, and building a vibrant market for local, sustainably-produced food in Chicago.

At a traditional grocery store, US farmers only receive around 17 cents of every dollar you spend on food, according to the Farmers Market Coalition. At a farmers market, farmers receive 100% of your dollar.

We believe farmers markets are a powerful instrument of a local food system. That’s why Green City Market is dedicated to creating widely accessible marketplaces for local food in Chicago where farmers can make a living wage.

We operate three physical farmers markets all year round: GCM Lincoln Park (May-October), GCM West Loop (May-October), and GCM’s Indoor Market (November-April).

In 2020, Green City Market introduced a digital marketplace, launching an innovative home delivery and curbside pick-up program: GCM Delivered. While GCM Delivered was developed in direct response to the coronavirus pandemic, Green City Market is continuing to grow this program in order to reach more Chicagoans and diversify our vendors’ revenue streams.

Population(s) Served
Farmers

We're passionate about educating consumers and the next generation of eaters about where food comes from and why it matters.

Green City Market offers programs, classes, and workshops for a variety of age rages that help Chicagoans of all ages understand that what they eat, cook, and throw away impacts the future of our city and our planet.

Population(s) Served
Children and youth

Increasing access to nutritious, local, sustainably-produced food is one of the pillars of Green City Market's mission — that's why we welcome and match Link (also known as SNAP or EBT) dollar-for-dollar up to $15 per household at all our farmers markets and curbside pick-up points.

Green City Market also runs a food recovery program, donating leftover produce at the end of each farmers market to local food pantries and mutual aid networks.

Population(s) Served
Economically disadvantaged people

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Area of land, in hectares, indirectly controlled by the organization and under sustainable cultivation or sustainable stewardship

This metric is no longer tracked.
Totals By Year
Population(s) Served

Farmers

Related Program

Farmer Support

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Holding steady

Context Notes

Green City Market's 50+ farmers sustainably stewarded nearly 3,000 acres of land in Illinois, Wisconsin, Michigan, and Indiana in 2020.

Total pounds of food rescued

This metric is no longer tracked.
Totals By Year
Population(s) Served

Economically disadvantaged people

Related Program

Food Access

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

We facilitated farmer donations of more than 6,320 pounds of food to local pantries which translates roughly to 7,500+ meals

Number of people within the organization's service area accessing food aid

This metric is no longer tracked.
Totals By Year
Population(s) Served

Economically disadvantaged people

Related Program

Food Access

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Holding steady

Context Notes

Individuals who participated in Green City Market's Link matching program, where we welcome and match Link (also known as SNAP) dollar-for-dollar up to $15 per household per market or pick-up day.

Number of youth programs offered

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth

Related Program

Food Systems Education

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

With 70+ at-market kids' programs each season, we're teaching Chicagoans where their food comes from and why it matters.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Green City Market aims to improve the availability of seasonal, nourishing food from local farms, to connect local producers to the Chicago community, and to promote understanding of how food gets to our plates.

Green City Market's core programming pillars include: markets, education, and access. GCM's markets connect 55+ sustainable farmers and vendors to Chicagoans year-round. GCM runs four farmers market locations (Lincoln Park, West Loop, the Park at Wrigley, and the Indoor Market). GCM offers hands-on education programs both at-market and in the community, including Chef Demos, Club Sprouts, the Edible Gardens, and an Edible Education curriculum. GCM matches SNAP/Link benefits dollar-for-dollar up to $15 per market day, ensuring that all Chicagoans have access to the fresh food sold by local farmers. GCM also runs a Produce Box in Bronzeville, an area of Chicago that has historically lacked access to healthy food options.

Financials

Green City Market
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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Green City Market

Board of directors
as of 6/14/2021
SOURCE: Self-reported by organization
Board co-chair

Jenn Lejano

Fresh Eyes Digital

Term: 2018 -


Board co-chair

Mitchell Weinstein

Levenfeld Pearlstein, LLC

Term: 2015 -

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? No
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? No
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 05/19/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

No data

Gender identity

No data

 

No data

Sexual orientation

No data

Disability

No data