Lexington Community Radio

ROAD MAP FY2022

Objective: RADIOLEX will attract, engage, and retain a loyal listening audience from our target demographics.
Key Result: Gross Total Audience* >50,000 monthly from target demographics
Key Result: Establish Communications & Marketing Committee (staff level)
Key Result: Execute communications & marketing plan/calendar for FY2022
Key Result: Re-Activate Programming Committee

Objective: RADIOLEX will offer audiences options for on-demand listening.
Key Result: Create a comprehensive archive of RADIOLEX original programming.
Key Result: Establish Kentucky Creators Podcast Index

Objective: RADIOLEX will be an inclusive and equitable community media & news platform.
Key Result: Hire and retain new staff by Feb 28
Key Result: Establish and Implement Community Newsroom Program by Dec 31
Key Result: 75% of programming hours volunteer-hosted by Dec 31

Objective: RADIOLEX will be supported by our community through diverse and sustainable income streams.
Key Result: Raise min $225,000 by Dec 31
Key Result: Finalize FY22 fundraising plan w/ OKRs by Mar 15
Key Result: Publish 2021 Annual Report by Mar 30

Objective: RADIOLEX will collaborate with public safety, health, and service-based organizations as a media partner and sponsor.
Key Result: Report reach & impact of all existing and new collaborations quarterly.

Objective: RADIOLEX will be guided by inclusive, ethical, and transparent policies and procedures.
Key Result: Review/approve policy & procedure manual at Aug board meeting

Collaboration is at the heart of community radio. During the COVID-19 crisis, RADIOLEX partnered with
the Office of the Governor, the City of Lexington, the Lexington Dept. of Emergency Management, and the
Lexington Fayette-County Health Department to communicate critical public health and safety information in
more than 20 languages. The volunteer translation team were all made Kentucky Colonels at the end of 2020.

RADIOLEX also partnered with the US Census to help reach underserved populations. Fayette County had one
of the highest response rates nationally. RADIOLEX partners with an array of local non-profits to help
amplify their work and raise awareness about important issues.

RADIOLEX also partners with community
organizations to help raise awareness and address the needs of those who are vulnerable and marginalized in
our community.

In Jan 2021, RADIOLEX moved into the Greyline Station & Market, home to Julietta Market--an economic incubator for largely minority micro-businesses and entrepreneurs. RADIOLEX has created relationships with market vendors to help raise awareness and tell the stories of their contribution to the community.

Additionally, RADIOLEX has recruited volunteer show hosts from among local businesses, student groups, performers, as well as guests visiting the Greyline.

RADIOLEX enjoys a deep and rich network of community connections. Combined with high-quality recording booths, visible and accessible studio space, and access to the public airwaves, RADIOLEX is uniquely poised to amplify the Voice of the People.

RADIOLEX is now in our seventh year, and we have accomplished a lot:
-We collaborated with the community to plan and launch not one but two community radio stations--one in English, one in Spanish, both broadcasting 24/7.
- We created and executed a three-year strategic plan from 2019-2021 and in the planning stages for 2022-2025.
-In 2020 we successfully renewed broadcast licenses for both stations through 2028.
-Through the COVID-19 pandemic and vaccine rollout, RADIOLEX has been a leader and go-to resource for critical public health and safety info for non-English speakers in the community. (More than 185 languages are spoken in Lexington).
-We have provided a mass media outlet for local artists and performers and their work.
-We provide a platform for original content created by more than 100 friends and neighbors from the community.
-We relocated from our original location (a classroom in the basement of the FCPS STEAM Academy) to a signature corner space in the Greyline Station & Market. This new space has tremendously increased our visibility and accessibility to the community.
- In 2023 RADIOLEX will launch a Community News Room Community members will receive hands-on technical training in community-based reporting through a certification program offered by the Community Newsroom. RADIOLEX will collaborate with journalism educators and professionals to create a multilingual curriculum that teaches the basics of ethical journalism and fact-based reporting. Part of this certification program will include a ‘trusted news source’ badge that can be awarded to local independent reporters.