Rock The Street, Wall Street
Empowering Girls to Navigate the World of Finance
Programs and results
What we aim to solve
Culture and Getting Beyond FinLit Basics In the U.S., we lose girls in math as early as age nine. We don’t have this problem in Russia, China nor Eastern European countries. This is a cultural issue, not a capability issue. RTSWS gets girls re-engaged with math at a critical age, when they are on the verge of becoming financially independent; choosing whether or not to go to college; what college they will choose and which majors/minors they will study. Our sets of curriculum offer deep dives into college cost calculations, loan credit reports, and debt and credit management. In addition to basic financial literacy subjects, we introduce financial planning and investment literacy as well. Our students need to know these critical life skills to navigate a financially independent life. Financial and investment literacy is the great equalizer.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Wall Street Experience Field Trips
The Wall Street field trip is a capstone experience whereby students are given a rare glimpse into corporate office settings and the workplaces and work lives of financiers. The experience allows the students to shadow female treasury officers, wealth managers, comptrollers, accountants, entrepreneurs, and more. For many of our students, this is their first glimpse into the world of finance, opening their eyes to a new world of possibilities.
Mentor/Protege Program
The Rock The Street, Wall Street Mentorship Program is designed to encourage racially diverse high school, secondary school and sixth form girls in the US, UK and Canada to take a strong interest in their personal finances and to explore the possibility of a career in the financial services industry. In the spring, we pair female students with seasoned female financial professionals. Our spring mentorship program aims to provide positive role models, prepare students for college/university, and build key skills for career readiness. Mentors offer a firsthand insight into the professional world, guiding their proteges on savings, investments, interview skills, resume/CV preparation, professionalism, confidence-building and career interests. The overarching goal is to empower female students, encouraging them to take charge of their financial lives while gaining early access to lucrative internship and job opportunities in the financial sector.
Alumnae & Career Center Portal
RTSWS is connecting its students to our partner organizations to high school & college internships and job opportunities. Launched in 2021 it is one of our most highly visited web pages as students & partner organizations come to either post a job opportunity or search for employment opportunities that the students can apply to. Finance seeks your unique voice, creativity, and ideas. Whether you’re in university, starting your career, or still in high school, there are incredible opportunities waiting for you in this dynamic field. Get your university or student women’s club involved today Join the RTSWS Alumnae & Career Center Become part of a vibrant community of women who inspire and empower each other. When you register, you’ll gain access to exclusive resources, mentorship opportunities, internships & early career roles as well as industry events designed to help you achieve your career goals.
Rock the Street, Wall Street Classroom Workshops
RTSWS sparks girls’ enthusiasm for finance at a critical age and makes them aware of the societal benefits personal financial knowledge and math-oriented careers can have. Since launching in 2012, more than 7,500 girls have graduated from the year-long program. Female financial professionals lead classroom workshops including hands-on financial math projects on money management and more during the four-week program. Our cutting-edge, open-sourced curriculum rips from the headlines, discusses public policy, economic policy, and stock and bond markets. Workshops cover topics including but not limited to student loan debt, auto financing, stock portfolio composition and performance and interest rates.
Where we work
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Charlotte (North Carolina, United States)
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Chicago (Illinois, United States)
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Dallas (Texas, United States)
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Fort Worth (Texas, United States)
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Los Angeles (California, United States)
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Minneapolis (Minnesota, United States)
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Nashville (Tennessee, United States)
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New York City (New York, United States)
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San Diego (California, United States)
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St. Louis (Missouri, United States)
Photos
Our results
How does this organization measure their results? It's a hard question but an important one.
Percentage of students who after completing program indicate they are extremely likely or very likely to pursue a career in Finance, Economics or Business
This metric is no longer tracked.Totals By Year
Related Program
Wall Street Experience Field Trips
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Percentage increase of students understanding of basic financial literacy concepts
This metric is no longer tracked.Totals By Year
Related Program
Wall Street Experience Field Trips
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
1. To provide services to high school girls across the country, increasing our reach by 1-2 cities per academic year.
2. To see an average gain of of at least 50% from pre-test results versus post test results among students who participate in RTSWS workshops.
3. At least 50% of students will state they are either very likely or extremely likely to explore a major in Business, Finance, or Economics.
4. Increase financial and investment literacy among high school students.
5. Improve the understanding of the financial responsibilities of college life and life in the workplace.
6. Help our students understand the long term benefits of saving and investing early in their life and review college lending habits.
What are the organization's key strategies for making this happen?
RTSWS is facilitated 100% by female financial professionals and has four components:
Financial & Investment Literacy Workshops (Fall): Once a week, for 5 consecutive weeks, similar to a before or after school extracurricular, the one-hour classroom workshops utilize hands-on projects to cover financial and investment literacy knowledge. Volunteer female financial professionals use our cutting-edge curriculum to guide and empower students to operate as financial advisors to a variety of fictitious clients, dive into investment portfolios, and launch into foundational stock market understanding. Tackling both of the reasons girls are not choosing STEM professions - that they need to see women in the profession and see their female peers choosing the profession. With 3 sets of curriculum, and none being a prerequisite for the other, the program can be sustained in a single high school for 3 years without repeating content.
Wall Street Experience Field Trip (Fall): The half-day field trip is a capstone event providing students an opportunity to visit a Local institution gaining a rare view into these professional settings. The girls, most of which if not all have never been in a professional environment and often having their first glimpse into the world of finance, tour departments learning of business functions and hear from female financial professionals of differing seniority to expand their insight into career possibilities. As Pelly Papoutsis (Math teacher/coordinator of student affairs at NYC Department of Education) and Yvonne Melnitsky (Business Teacher at NYC Department of Education ) shared with us how our program is life altering and a “once in a lifetime experience” for their students.
Mentorship (Spring): We are changing the student to guidance counselor ratio from a national average of 482:1 to 2:1. During our 5 -1 hour sessions, students are matched at a 2:1 ratio, 2 students to 1 mentor forming potential life-long relationships and invaluable social capital providing a gateway into the industry. Students and mentors engage in college and career readiness discussions, roleplaying of interviewer/interviewee, college selection, resume preparation, career choices including those on our Internship/Job Portal, and do skills assessments. If old enough, mentors help students create a LinkedIn profile and discuss social media etiquette and networking. The 2:1 ratio is important as most students don’t receive direct guidance from an adult during these formative years.
Internship & Job (IJ) Portal (Post RTSWS Program): RTSWS is connecting its students to our partner organizations to high school & college internships and job opportunities. Launched in 2021 it is one of our most highly visited web pages as students & partner organizations come to either post a job opportunity or search for employment opportunities that the students can apply to.
What are the organization's capabilities for doing this?
RTSWS has shown continual, progressive growth since our launch in 2013. Our launch began in one school in Nashville and we have grown to offering our programming in numerous cities across the US and have even expanded into Canada. More expansion is imminent. RTSWS has been funded to date from a number of private gifts, corporate grants and foundation grants from all across the country. The Executive Director, the growing Board of Directors and Advisory Board, are all working on a diversified fundraising plan which includes grants from corporate, private and public funders as well as fundraising events.
What have they accomplished so far and what's next?
RTSWS has had tremendous success since its’ launch in 2013.
2016-
ED invited to The White House by The White House Council on Women and Girls to Conference on Inclusive STEM education.
Invited to ring market bell at NASDAQ, in recognition of our vision and impact on financial literacy and increasing diversity.
2017
Expanded into Dallas (sponsored by Fidelity Investments) & Charlotte (sponsored by LPL Financial and MFS).
Named by Ellevest as a resource for our “Future Female Leaders” alongside GoldieBlox, Girls Who Code and The Girls Scouts.
2018
RTSWS selected as TN nonprofit recipient of TN Senators Taste of the South Gala.
Expansion into 6 new cities: Los Angeles, Omaha, St. Louis, Minneapolis, Merrimack, Raleigh and Atlanta.
2019
Our founder was awarded the Betty Cook Award which is given annually to a woman who has dedicated herself to the advancement of women.
2020
In Jan 2020, RTSWS was featured in a segment of The Today Show as part of National Mentoring Month.
In March 2020, RTSWS was featured in Honda’s Community Partner spotlight. We’re thrilled to be included in this series highlighting the wonderful work Honda supports.
Our proposal “Equal Opportunity in Finlit and Finance” was to be featured at the SXSWEDU conference in March 2020. Unfortunately, it was postponed as a result of the COVID-19 pandemic.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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How is your organization using feedback from the people you serve?
To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals
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Which of the following feedback practices does your organization routinely carry out?
We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback, We share the feedback we received with the people we serve, We ask the people who gave us feedback how well they think we responded,
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What challenges does the organization face when collecting feedback?
It is difficult to get the people we serve to respond to requests for feedback, Staff find it hard to prioritize feedback collection and review due to lack of time
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Rock The Street, Wall Street
Board of directorsas of 2/21/2025
Maura Cunningham
Anders Hall BOARD CHAIR
Arthur Steinmetz
Oppenheimer Funds
Delano Brissett-Start 32223 DIRECTOR
Gretchen Flicker-Start 32223 DIRECTOR
Maura Cunningham CEO
Maura Cunningham
Meredith Jones SECRETARY
Michelle Borre DIRECTOR
Michelle Borre
Great Rock Advisors
Olaolu Aganga DIRECTOR
Penny Novick
Morgan Stanley
Penny Novick DIRECTOR
Reginald Sanders DIRECTOR
Reginald Sanders
WK Kellogg Foundation
Sonya Park
State Street Global Advisors
Stephen Tisdalle
Former, TIAA
Stephen Tisdalle-Start 32223 DIRECTOR
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? no -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? yes
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
No data