PLATINUM2022

DETROIT EDUCATIONAL TELEVISION FOUNDATION WTVS-CHANNEL 56 IN DETR

aka Detroit Public Television, DPTV, WRCJ 90.9 FM, WTVS, Channel 56   |   Wixom, MI   |  www.dptv.org

Mission

VISION: Media anchor of a diverse and connected community MISSION: Educate, engage, entertain and inspire through the power of public media

Notes from the nonprofit

Please review the Program Service & Accomplishments that is included in the 990 report each year.

Ruling year info

1958

PRESIDENT & GENERAL MANAGER

Mr. Ritschard P Homberg

Main address

1 Clover Court

Wixom, MI 48393 USA

Show more contact info

EIN

38-1440200

NTEE code info

Television (A32)

Youth Development Programs (O50)

Urban, Community (S31)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

It’s a pivotal time for Detroit, the local media and Detroit Public Television. The changes in the media landscape from what consumers want to how they consume content is changing at an accelerating rate. Information gaps exist everywhere and trust in media is increasingly challenged. All of us at Detroit Public Television are working tirelessly every day to provide the trusted content and engagement this community deserves.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

AMERICAN BLACK JOURNAL

A 30-minute weekly TV series featuring conversations with newsmakers and celebrities from an African American perspective. Serves minority and general audiences. Success is measured by ratings and level of engagement in social media, program website, and community events.

Population(s) Served
People of African descent

As part of DPTV’s participation in a U.S. Department of Education Ready to Learn grant, the station offers workshops for the whole family to engage in fun science learning that helps to promote informational literacy. Adults and children work together on projects that include coding, construction, and experimentation. Adults say the workshops provide them with materials and information they can take back home to their older children to help promote science learning.

Population(s) Served
Children and youth

A source for stories and conversations celebrating arts and culture in greater Detroit, which includes a 30-minute weekly TV series. Serves general audiences. Success is measured by ratings and level of engagement in social media, program website, and community events.

Population(s) Served
Adults

Annual broadcast and live “C-Span-style” web streaming of Michigan’s most important leadership conference. Serves general audiences, helps creates informed citizens. Success is measured by viewership and carriage by other media outlets.

Population(s) Served
Adults

Ongoing series of broadcast and online reports on issues surrounding The Great Lakes. General audiences; fulfills a need for more in-depth understanding of our most precious natural resources. Success is measured by ratings and level of engagement in social media, program website, and community events.

Population(s) Served
Adults

Local news bureau with revolutionary approach to covering the city, based on immersive community engagement. One Detroit tells authentic stories of Detroit, bringing depth and context to complex issues, restoring trust in the media and providing citizens with needed information.

Population(s) Served
Adults

Pre-School U is to help parents and caregivers understand some basics of child development. The workshop series teaches strategies that encourage parents to bring learning home to their children in ways that help improve the child’s school readiness. Each session of the workshop series lasts approximately two hours and includes a meal. During the workshop, adults learn through a variety of interactive and hands-on activities. As they play and work together, the participants share their experiences as parents with each other and form a supportive community. Parents completing the program report reading three times more per week to their child, and a 40% gain in confidence that they know how to help their children succeed.

Population(s) Served
Infants and toddlers
Caregivers

Detroit Public Television trains early childhood educators to implement Pre-School U with their
families and has coached educators as they launch the program in their home communities. DPTV also offers early childhood and early elementary educators a chance to gather and work through the issues they face working with kids in the classroom and their families, in several PBS KIDS EdCamps through the course of the year. EdCamps also create a forum to identify additional professional development needs, and creates opportunities for DPTV to provide topic-specific learning workshops for educators to help address those needs.

Population(s) Served
Children and youth
Academics

The Michigan Learning Channel (MLC) is a statewide public television partnership offering instructional content to support the education of students and to provide alternative resources for families and teachers. Designed to enrich school learning, the instructional content is aligned with Michigan’s educational standards and follows widely accepted sequences for mastering skills throughout the school year.

The lessons, generally about a half-hour each, are presented by a diverse group of educators, delivered as if the teacher is in a classroom setting. Nearly every program has supplemental educational activities and resources to build on the lesson.

This programming is being broadcast on special on-air channels established by each of the participating public television stations in Michigan. It is also available as a livestream and stored for on-demand viewing on a variety of digital platforms, ensuring accessibility to all students, teachers and families in the state.

Population(s) Served
Children and youth

DPTV worked with its community partners to create the “COVID-313 Community Coalition for Families and Students,” which was formed to answer Metro Detroiter’s questions about educational resources for
children, how to ensure the health and safety of their families, and how to access resources for utilities and other essentials.

Population(s) Served
Family relationships
Ethnic and racial groups
Adults
Health
Social and economic status

Where we work

Affiliations & memberships

Association of Public Television Stations 2020

PBS Member Station 2020

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of new donors

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

New donor count as of June of each fiscal year

Total number of organization members

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Total active donors as of June of each fiscal year.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

As Michigan’s only community-licensed PBS station, DPTV is uniquely positioned to cultivate regional unity through local programming and events. DPTV is committed to engaging with audience and members through broadcast television, radio, social media, and streaming in order to deliver content and facilitate engagement on multiple platforms. Community engagement is at the core of DPTV’s strategy and is reflected in the following 10+ year key goals and objectives:

• Detroit PBS KIDS is the framework for every PBS station in the country
• DPTV is the leading journalism and community engagement hub in Southeast Michigan
• DPTV is the most trusted media brand in Southeast Michigan
• Financial sustainability through diversified revenue streams with membership representing 10% of viewers and listeners; earned revenue producing 20% of total revenue; and a $50M endowment.

Each of our goals has a specific strategy and action plan for success. It starts with a champion for each of the goals, each a senior manager in the organization, with regular oversight by our Board of Trustees.

Detroit PBS KIDS will expand on-the ground services geographically across Wayne, Oakland, and Macomb counties – and then to the larger DPTV viewing area codifying the model of community engagement and building partnerships in communities to leverage PBS Assets for early childhood learning. We will seek State support in the expansion of the model across Michigan in partnership with other PBS Stations, positioning the initiative to become the PBS benchmark and framework for every PBS station in the country.

To become the leading journalism and community engagement hub in Southeast Michigan, we will leverage broadcast, radio, podcasts, social networks, online, and on demand to address key local, regional and national issues. We will take a broader view of One Detroit, enabling the team to build on current platforms in public affairs and community engagement (One Detroit, American Black Journalism); environmental issues (Great Lakes Initiative); and Arts and Culture (WRCJ and Detroit Performs).

To become the most trusted media brand in Southeast Michigan we will work with an outside agency to complete the brand discovery phase and create the brand strategy. Our multi-platform distribution and engagement tools will be updated after the branding strategy is complete to reflect the new brand and provide a consistent user experience. Community events and a visible presence within Detroit will increase engagement and brand recognition.

Financial sustainability through diversified revenue streams will be driven by increases in major giving, membership, continued strong partnerships and support from the foundation community, and the potential for state funding. A key component for organizational fundraising success will be creating and supporting a culture of philanthropy throughout the organization. A focus on staff retention and professional development will build and strengthen the team as branding, local content, PBS KIDS, and community engagement create a strong platform for fundraising success.

Increased Board engagement and input from comunity partners including the Community Advisory Panel will provide feedback and guidance as the team implements DPTV’s 2025 vision. Data-driven decision making will be embraced throughout the organization to ensure that decisions are made based on real data and industry trends. Critical decisions on facilities will be completed by an ad hoc committee to determine how best to use or repurpose the Riley Broadcast Center in Wixom and create an expanded and highly visible presence in Detroit. The DPTV leadership team will continue to explore strategic partnerships to accelerate success and strengthen DPTV’s position as a community leader.

WTVS Detroit Public TV (DPTV) has been broadcasting since 1955 and today is a leading producer of programs for Southeast Michigan and public television stations throughout America. More than 1.3 million people watch DPTV each week in greater Detroit and we reach an additional 1.2 million households throughout Canada via cable and satellite. Our award-winning team of producers, directors, videographers, editors, communication and digital media specialists work out of our main facility in Wixom, MI, which has three large studios and five edit suites. DPTV also has a mobile production truck capable of doing 6- to 10-camera recording or live coverage of concerts, conferences and major events. DPTV also manages WRCJ 90.9 FM & HD-1 Detroit, a listener supported classical and jazz music public radio station. DPTV has an active volunteer Board of Trustees of about 45 members and a Community Advisory Panel with approximately 30 members. Additional information about DPTV's programs and capabilities is available at dptv.org.

Over the past 5 years, DPTV has nationally recognized impact with the 24/7 Detroit PBS KIDS channel attracting over two million monthly viewers and eight million monthly online streams. One Detroit was launched in September 2018 and American Black Journal celebrated their 50th anniversary in 2019. The Great Lakes Initiative has garnered critical support and funding and is currently broadcast by 13 partner organizations. WRCJ leads the arts and culture initiatives and continues to be the classical and jazz station for metro Detroit with 9K+ dedicated members. The DPTV team produces and broadcasts important regional and national productions including the annual Mackinac Policy Conference and PBS Books.

The long-term goals for the next 10-15 years will create a station poised to be a media leader in SE Michigan and a recognized national benchmark. The fast changing pace of the media landscape will continue to inform and potentially shift strategies and tactics as the organization focuses on being the most trusted journalism and community engagement media provider in the region. The 4 long-term goals focus on continuing to build impact for kids; scaling the journalism and community engagement initiatives; building the brand; and creating increasingly diverse revenue streams

The media industry has experienced unprecedented change over the last decade and the change does not appear to be slowing down. Cord cutting, over the top services, social media, and mobile devices are all impacting our media choices and the way we consume media. While PBS continues to be a trusted brand known for fair and balanced content, viewership has steadily declined since 2013 with DPTV viewership tracking closely with the PBS national trends. The DPTV team will continue to create local programming uniquely designed to meet the needs of the Detroit metro region with the goal of increasing overall multiplatform viewership. The DPTV team has embraced operational efficiencies that include outsourcing PBS scheduling with The Programming Service for Public Television and leveraging the expertise of CDP (Contributor Data Partnership) for membership campaigns. As pledge revenues decline and giving methods shift, DPTV continues to re-imagine the membership model through canvassing and events to focus on individual sustainers and major gift opportunities, while fostering relationships with the foundation community and businesses.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Focus groups or interviews (by phone or in person), Community meetings/Town halls, Constituent (client or resident, etc.) advisory committees,

  • How is your organization using feedback from the people you serve?

    To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals,

  • With whom is the organization sharing feedback?

    The people we serve, Our staff, Our board, Our funders, Our community partners,

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive,

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback,

Financials

DETROIT EDUCATIONAL TELEVISION FOUNDATION WTVS-CHANNEL 56 IN DETR
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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DETROIT EDUCATIONAL TELEVISION FOUNDATION WTVS-CHANNEL 56 IN DETR

Board of directors
as of 10/17/2022
SOURCE: Self-reported by organization
Board chair

Mr. Timothy Nicholson

PVS Chemicals, Inc.

Term: 2021 - 2023

Maram Alaiwat

Preferred Financial Partners

Addell Austin Anderson, Ph.D.

FoodCorps, Inc.

Melody Arabo

EdReports.org

Geaneen Arends

Butzel Long

Jennifer Belveal

Foley & Lardner LLP

Mark Bernstein

The Sam Bernstein Law Firm, PLLC

Donna Murray-Brown

MI Nonprofit Association

Kenneth Clarkson

Jaffe raitt Heuer & Weiss, PC

Sandra Ennis

Michelle Greene

Masco Corp

Rich Homberg

Detroit Public TV

Joyce Jenereaux

Joyce Jenereaux Advisors, LLC

Frank Jonna

Jonna Construction, LLC

Steven Kalczynski

The Townsend Hotel

Hannan Lis

The WW Group, Inc.

Charles Metzger

Detroit Pistons

Charlie Moret

Invest Michigan

Timothy Nicholson

PVS Chemicals, Inc.

Byron Pitts

Law Office of Byron Pitts

Reuben Rashty

Morgan Stanley

Melissa Roy

Roy Public Affairs

Paula Silver

DTE Energy

Brad Simmons

Ford Motor Company

Christine Sing

Rehmann Robson

David Sturz

Plymouth Oral & Facial Surgery

Manny Torgow

Sterling Group

Michael Watson

Pheonix Innovate

Simon Whitelocke

ITC Holdings Corp.

Shaun Wilson

Cadence

Alexis Wiley

City of Detroit

David Sturtz

Plymouth Oral & Facial Surgery

Michael Watson

Phoenix Innovate

Simon Whitelocke

ITC Holdings Corp

Hiren Bhatt

Gregory Haynes

Sylvester Hester

LM Manufacturing & Supply Chain

Rick Notter

BCBS Michigan

Freda Sampson

DEI Strategist

Rajeev Shah

Alan C Young & Associates

John Walsh

Michigan Manufacturers Association

Ashley Williams

Rizzarr

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 10/19/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

No data

Gender identity

No data

 

No data

Sexual orientation

No data

Disability

No data