Arts, Culture, and Humanities

Rochester Symphony Orchestra Society Inc



The mission of the Rochester Symphony Orchestra is to enrich the cultural experiences available in the Greater Rochester Area through excellence in symphonic music.

Ruling Year


Music Director and Conductor, Rochester Symphony Orchestra

Mr. Zeljko Milicevic

Personnel Director and Grant Writer

Ms. Susan Clark Joul

Main Address

PO BOX 80262



cultural arts symphony orchestra





Cause Area (NTEE Code)

Music Groups, Bands, Ensembles (A6C)

Symphony Orchestras (A69)

Symphony Orchestras (A69)

IRS Filing Requirement

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Social Media

Programs + Results

What we aim to solve New!

We are working towards growing our audience base through the implementation of the following new marketing tools: re-developed web site, Facebook page, collection of information cards to get to know the audience, Constant Contact emails to all audience base, provision of a free concert to 900+ audience in the summer (NO COST TO PUBLIC) through partnership with Kiwanis, and outreach to senior centers and other community organizations with musical concerts/lectures.

Our programs

What are the organization's current programs, how do they measure success, and who do the programs serve?

SOURCE: Self-reported by organization

Symphony Orchestra Concert

Symphony Orchestra Concert - Municipal Park

Symphony Orchestra Concert #2

Symphony Orchestra Concert #3

Symphony Orchestra Concert #4

Where we workNew!

Our Results

How does this organization measure their results? It's a hard question but an important one. These quantitative program results are self-reported by the organization, illustrating their committment to transparency, learning, and interest in helping the whole sector learn and grow.

SOURCE: Self-reported by organization

Total number of free performances given

Population(s) served


Context notes

Our renewed partnership with Kiwanis of Rochester MI has allowed the reinstatement of our concert in Rochester Municipal Park each July. This is a free program for all audiences.

Total number of free seats filled for performances

Population(s) served

Aging, elderly, senior citizens

Context notes

The organization partners with Mercy BellBrook assisted living facility and provides free tickets for every concert.

Number of works published from new writers

Population(s) served


Context notes

Our new music director is passionate about including local talent and/or new composers our programs. Julian Labro was featured as a new composer and a performer of his own composition last fall.

Total number of free admissions

Population(s) served


Context notes

This number reflects the complimentary tickets issued to musicians, the music director, any soloists performing with us, as well as vouchers that are given to donors as a thank-you.

Number of partnerships for musical contribution

Population(s) served


Context notes

Oakland University: faculty musicians perform with the group. Partnering with UofM and MSU music professors to recruit students to perform with the orchestra on a regular basis. Enhances group.

Charting Impact

Five powerful questions that require reflection about what really matters - results.

SOURCE: Self-reported by organization

What is the organization aiming to accomplish?

What are the organization's key strategies for making this happen?

What are the organization's capabilities for doing this?

How will they know if they are making progress?

What have and haven't they accomplished so far?

We wish to reach the Greater Rochester Mi area with more diverse advertising in the months ahead. We also wish to include more coverage of the orchestra through YouTube video and radio promotion through the classical music station.
We are aiming to go into our 58th season with larger audiences, diversity in music, and a program designed to capture the attention of all ages including families. We have already been able to raise those numbers during this time through program selection and advertising.

We have a youth outreach in place to draw talent from southeast lower MI to participate in a competition where a $1000 prize and a performance opportunity is given to the first place winner.

We would like to receive financial assistance for small music groups to visit public schools as an outreach in conjunction with the recent implementation of a string program with the Rochester public schools.

We continue to poll the audience in a number of surveys to tailor our programs to their needs. In response to a survey we have moved one program to Sunday afternoon for senior citizens who prefer daytime driving.

We have hired Imply By Design to create a FB page and an updated new web site. The monitoring of numbers is important to us and helps us to decide who to target in the area

We have started utilizing email Constant Contact as a means of advertising our concerts.

We have a local church that is now our permanent venue which creates a sense of stability and presence in the community.

Measurement of audience growth is done on a regular basis through surveys. Web site and Facebook activity are tracked and monitored so we are constantly creating new areas to advertise.

Audience numbers have increased from last season.
Summer concert audience jumped by over half from last season.
We have reached over 300 new audience members via survey cards that are handed out at concerts and recorded in an email database.
The Symphony Guild has coordinated two major fund-raisers for the orchestra and brought in new audience members through promoting an awareness of the Rochester Symphony.
Additionally, the music director and one of the musicians are visiting senior centers as a duo, bringing the music to those who are unable to attend concerts.

External Reviews


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The people, governance practices, and partners that make the organization tick.

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  • Address, phone, website and contact information
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Board Leadership Practices

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section, which enables organizations and donors to transparently share information about essential board leadership practices.

SOURCE: Self-reported by organization


Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?



Has the board conducted a formal, written assessment of the chief executive within the past year?



Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?



Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?



Has the board conducted a formal, written self-assessment of its performance within the past three years?


Organizational Demographics

In order to support nonprofits and gain valuable insight for the sector, GuideStar worked with D5—a five-year initiative to advance diversity, equity, and inclusion in philanthropy—in creating a questionnaire. This section is a voluntary questionnaire that empowers organizations to share information on the demographics of who works in and leads organizations. To protect the identity of individuals, we do not display sexual orientation or disability information for organizations with fewer than 15 staff. Any values displayed in this section are percentages of the total number of individuals in each category (e.g. 20% of all Board members for X organization are female).

SOURCE: Self-reported by organization


Race & Ethnicity

Sexual Orientation

We do not display sexual orientation information for organizations with fewer than 15 staff.


We do not display disability information for organizations with fewer than 15 staff.

Diversity Strategies

We track retention of staff, board, and volunteers across demographic categories
We track income levels of staff, senior staff, and board across demographic categories
We track the age of staff, senior staff, and board
We track the diversity of vendors (e.g., consultants, professional service firms)
We have a diversity committee in place
We have a diversity manager in place
We have a diversity plan
We use other methods to support diversity
Diversity notes from the nonprofit
We are a diverse group of musicians and our members of the orchestra are gay, lesbian, transgendered, non-specified gender, african-american, caucasian , and asian.