Brain Injury Association of Michigan, Inc.

I. Programs & Services — Promote early and equal access to care for the brain injury communities

II. Public Policy — Lead in addressing legislative threats and opportunities impacting our brain injury communities

III. Marketing and Public Relations — Broaden BIAMI’s spectrum of brand awareness and identity

IV. Collaboration — Create a management system to expand high quality partnerships with organizations for mutual benefit

V. Sustainability — Ensure long-term sustainability by optimizing human and financial resources

I. PROGRAMS AND SERVICES:
a) Conduct needs analysis to identify and prioritize the needs of brain injury communities.
b) Determine current and new programs required to meet needs, as defined in needs analysis.
c) Develop ongoing program evaluation process to ensure programs are high quality and meet the needs over time.
d) Strengthen the effectiveness of local chapters and support groups.

II. PUBLIC POLICY:
a) Protect Auto No-Fault Insurance System in Michigan
b) Advocate for Michigan Brain Injury Act
c) Advocate for access to care, primarily Brain Injury Medicaid Waiver
d) Advocate for state-of-the-art care guidelines: trauma care, post-acute treatment guidelines, and inclusion of TBI rehabilitation in worker compensation plans.
e) Advocate for adoption of mandatory motorcycle helmet legislation
f) Monitor all State and Federal Court decisions

III. MARKETING & PUBLIC RELATIONS:
a) Develop integrated marketing plan aligned to positively impact the Association's mission, vision and goals with measurable outcomes.
b) Reach out to stakeholders with periodic communications and media summaries that emphasize our value and contributions to the communities we serve.

IV. COLLABORATION:
a) Identify, assess, and categorize/prioritize potential collaborators: corporate, community/grassroots, associations, media, government, universities/schools, hospitals/providers, others.
b) Strengthen relationships with current collaborators.
c) Pursue collaborative efforts with new collaborators.

V. SUSTAINABILITY:
a) Determine staffing needs to support programs
b) Evaluate increased use of qualified volunteers, including improved volunteer management program.
c) Establish effective staff and critical volunteer training programs.
d) Establish President and key leadership succession plan.
e) Determine long term funding requirements for programs and services.
f) Broaden and diversify philanthropic funding sources.
g) Investigate increasing breadth and depth of grant funding assistance.
h) Evaluate and optimize existing fundraisers.
i) Develop three-year financial plan that includes building a reserve.

The following resources provide us with the added capabilities needed to execute our plan:

I. PROGRAMS & SERVICES:
a) Michigan Brain Injury Provider Council
b) BIAMI Executive Board - Program Subcommittee
c) Twenty statewide chapter and support group leaders

II. PUBLIC POLICY:
a) Coalition Protecting Auto No Fault (CPAN) messaging
b) CAPWIZ, an online legislative advocacy platform featuring mass letter-writing capabilities targeted towards state legislators.
c) Social media platforms
d) Grassroots volunteer support from brain injury constituency
e) Effective public/media relations campaign in collaboration with CPAN

III. MARKETING & PUBLIC RELATIONS:
a) Outside research firm and advertising agency
b) Internal pr capabilities
c) Internal social media capabilities
d) Internship assistance
e)
f) Annual Awareness and Identity survey

IV. COLLABORATION:
a) State and national industry partners (i.e., MBIPC, MPHI, BIAA, CDC, etc.)

V. SUSTAINABILITY:
a) MI Nonprofit Association Salary & Wage Guideline
b) Volunteer management systems available from NEW Center, BIAA StarSite, MI Nonprofit Association
c) Other BIAA state affiliates.
d) GuideStar Benchmark Survey
e) MI Council of Foundations
f) Association of Fundraising Professionals

The following numbers indicate our progress to date towards our 2014 goals:

I. PROGRAMS & SERVICES:
a) Number of call-in contacts with survivors - 861
b) Number of meeting attendees - 1,499
c) Number of attendees at social activities - 2,255
d) Total number of conference attendees - 2,230
e) Total number of exhibitor sponsors - 178

II. PUBLIC POLICY:
a) Media interest/coverage - 9 stories featuring or mentioning the BIAMI
b) Capitol Day - 190 attendees contacting/meeting with 100% of the state legislature
c) Legislative Hearings - 6 senior representatives attended Senate Public Policy Committee approval of the MI Brain Injury Act.

III. MARKETING & PUBLIC RELATIONS:
a) Individual Memberships - 685; Corporate Memberships - 125
b) Number of sponsors - 82
c) Sponsorship Revenues - $546k
d) Awareness and Identity Survey to be administered end of year

IV. COLLABORATION:
a) Total Partnerships - 33
b) New Partnerships - 8

V. SUSTAINABILITY:
a) Revenues to date - $1.185M
b) Expenses to date - $1.176M
c) Net Rev. to date - $9.271K