Kerrytown Concert House Inc

1) To engage, educate and entertain the public by bringing high-quality artists and audiences together for enhanced appreciation, enjoyment and understanding of the performing arts.

2) To emerge as a virtual and physical hybrid. KCH will normalize a hybrid live model (studio / streaming + live) to expand its reach and give consumers more choices and ways to be engaged.

3) To leverage current value proposition to expand its reach and scale to nationally recognized venue for unique performances, genres, and artists.

4) To continue to bring great performances of great artists viewed up close -- “World class artists, up close and personal”.

1) Improve plant and studio capabilities.

2) Refine studio live hybrid business model.

3) Improve advancement and development efforts.

4) Improve our operating model.

1) Strategic pricing and promotions.

2) Studio live capabilities including recording and streaming.

3) Development and donor management.

4) Operating capabilities including our CRM, streaming, and back office management.

KCH has made rapid progress towards its goal of emerging as a physical/virtual concert house in the last 2 years. Although the COVID-19 pandemic blind-sided the Arts world, KCH was able to literally bring music to people’s living rooms by quickly pivoting its programming to an online model in order to continue to serve its audiences during a time when it was needed most. Within a week of the first executive stay-at-home order, KCH kicked off its new streaming series, Live @ The 415, (a play on the concert house’s street address) with house-favorite swing band, Accidentally Hip. Most every week since, KCH has presented one or more live-streamed concerts, been able to employ musicians during a crippling economic crisis and continued its mission of, “bring(ing) world-class artists to (its) audiences in an up close and personal way.” KCH’s signature intimacy was not lost in this new model. In fact, in many ways it was enhanced. For example, audience members are now able to interact with each other and the presenting artists in real time during the concert through an online chat feature. In addition, many audience members remark that they are now able to engage with and support KCH more frequently given the ease of viewership.

KCH recently implemented a new Customer Relationship Management (CRM) system in order to help meet its goal of extending its reach. Patron Manager is helping to increase the organization’s capacity to serve its current audience base and expand its reach to new ones by allowing it to better understand its audiences and create targeted programming, marketing, and development campaigns. Previously, KCH used individual systems which did not communicate with each other. This made cross-system reporting difficult and time-consuming as well as limited in scope. The cloud-based nature of the program has allowed KCH staff to safely work from home during the pandemic while having full access to the organization’s data. Selling tickets and processing donations became much easier. Finally, the reorganization of data allowed KCH to create more useful development and marketing reports.