PLATINUM2024

PURPLE ROSE THEATRE COMPANY

aka Purple Rose   |   Chelsea, MI   |  www.purplerosetheatre.org

Mission

The mission of The Purple Rose Theatre Company (PRTC) is to “create fresh, original productions that get our audiences talking amongst themselves and feeling something new.”

Notes from the nonprofit

The Purple Rose Theatre Company (PRTC) is a regionally- and nationally-recognized professional theater company celebrated for engaging audiences with new American plays. We select plays reflective of the diverse range of voices who call the Great Lakes region "home,” and we gravitate towards stories that use humor as a window into the human heart.

Ruling year info

1990

Managing Director

Katie Hubbard

Artistic Director

Jeff Daniels

Main address

137 Park Street

Chelsea, MI 48118 USA

Show more contact info

EIN

38-2946466

NTEE code info

Performing Arts (A60)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2022, 2021 and 2021.
Register now

Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Located in Chelsea, Michigan, The Purple Rose Theatre Company (PRTC) is nationally-recognized for engaging audiences with new American plays. We are a 501(c)(3)-organization operating under a Small Professional Theatre agreement with the Actors Equity Association. We strive to meet this mission through 3-4 onstage each season for 200+ individual performances. PRTC hosts an additional 7 script readings per season (available free to the public through the Chelsea District Library). PRTC provides professional experience to local talent in writing, acting, directing, and design. Finally, we serve as a cultural attraction in southeast Michigan. We actively seek to produce new plays through our signature script development process, and we gravitate towards plays that use humor as a window into the human heart.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Professional Theatre Productions

The Purple Rose Theatre Company (PRTC) is a regionally- and nationally-recognized professional theater company celebrated for engaging audiences with new American plays. We select plays that are reflective of the diverse range of voices who call the Great Lakes region "home,” and we gravitate towards stories that use humor as a window into the human heart.

PRTC produces 3-4 onstage productions per year (each run averaging 7-12 weeks) during a 12-month season under an AEA Small Professional Theatre - Tier 8 contract. Some 200 or more onstage performances occur annually.

Population(s) Served
Adults
Artists and performers

Since 1991, The Purple Rose Theatre produces, solicits, and commissions new plays.

By Summer 2024, PRTC produced 120 plays, including 72 World Premieres (through "What Springs Forth").

Our leadership and creative contributions have been honored by the National Endowment for the Arts, the State of Michigan, American Theatre Critics Association, and The Edgerton Foundation among others.

Collaborators have included Pulitzer-winner playwright Lanford Wilson, author Mitch Albom, Michigan playwrights such as Carey Crim, David MacGregor, and PRTC founder Jeff Daniels.

Nearly half of PRTC World Premieres have been produced on other stages (in all 50 states and internationally) including: Signature Theatre, St. Louis Repertory Theatre, Rubicon Theatre, Hartford Stage, Royal Manitoba Theatre, The Park Theatre (London), and Asolo Rep among others.

Population(s) Served
Artists and performers
Adults

The Purple Rose has acting and directing classes for students, theater professionals, and community members of ages 12 and above.

Population(s) Served
Adults
Adolescents

The Purple Rose Theatre Company (PRTC) produces 7 script readings annually in partnership with the Chelsea District Library. These script readings are available free and open to the public.

Funding for this program allows PRTC to commission playwrights; hire actors and stage managers; and promote new voices reflective of the Great Lakes while serving as a cultural attraction in the community.

Population(s) Served
Adults

Where we work

Awards

"New Play Award" for BOOK OF DAYS 1998

American Theatre Critics

New Play for GAPS IN THE FOSSIL RECORD 2015

Edgerton Foundation

New Play for WILLOW RUN 2017

Edgerton Foundation

Affiliations & memberships

Actors' Equity Association 1991

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total number of audience members

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Professional Theatre Productions

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

In 2022, we re-opened our doors to audiences following the 2020/2021 COVID-19 disruptions.

Total number of works developed

This metric is no longer tracked.
Totals By Year
Related Program

Professional Theatre Productions

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Total number of performances

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Professional Theatre Productions

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

In 2021, COVID-19 precautions prohibited live, in-person productions within our intimate 168-seat performance space.

Total number of works commissioned

This metric is no longer tracked.
Totals By Year
Population(s) Served

Artists and performers

Related Program

New Play Development

Type of Metric

Input - describing resources we use

Direction of Success

Holding steady

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

- To create moments onstage that viscerally disrupts one’s breathing: either through laughing out loud, holding one’s breath in suspense, gasping in shock, or releasing a sigh of recognition.

- To serve as a creative home for playwrights, actors, designers, and technicians.

- To serve as a cultural attraction that brings audiences to Chelsea, Michigan.

- Commission new and establish playwrights who use humor to explore the human experience.

- Provide actors and designers opportunities and resources to develop their best work, right here, in Michigan.

- Work with community partners to create a fun, engaging experience not just at our theatre but in the town of Chelsea, Michigan.

Since 1991, PRTC produced 120 plays including 72 World Premieres (through "What Springs Forth" in Summer 2024).

Nearly half of Purple Rose World Premieres have been produced on other stages (in all 50 states and international stages) including: Signature Theatre, St. Louis Repertory Theatre, Rubicon Theatre, Hartford Stage, Royal Manitoba Theatre, The Park Theatre (London), and Asolo Rep among others.

Previous contributions have been honored by the American Theatre Critics Association, The Edgerton Foundation, The State of Michigan, and the U.S. Senate among others.

Though we are most known for Jeff Danielss comedies ("Escanaba in da Moonlight," "Apartment 3A") and Lanford Wilsons final two plays ("Book of Days," "Rain Dance"), our most far-flung production is "Leaving Iowa" by Tim Clue & Spike Manton with 500+ productions across 39 states. Published by Dramatic Publishing, "Leaving Iowa" continues with new productions this season and in 2024-2025 at theaters around the country.

For more details, please refer to our Production Archive online at purplerosetheatre.org/production-archive.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We act on the feedback we receive

  • What challenges does the organization face when collecting feedback?

    We don’t have the right technology to collect and aggregate feedback efficiently, It is difficult to find the ongoing funding to support feedback collection

Financials

PURPLE ROSE THEATRE COMPANY
lock

Unlock financial insights by subscribing to our monthly plan.

Subscribe

Unlock nonprofit financial insights that will help you make more informed decisions. Try our monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights?
Learn more about GuideStar Pro.

Operations

The people, governance practices, and partners that make the organization tick.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

PURPLE ROSE THEATRE COMPANY

Board of directors
as of 02/23/2024
SOURCE: Self-reported by organization
Board chair

Mr. David Larsen

Bodman PLC

Term: 2022 - 2025

Philip J. Curtis

Curtis, Curtis & Brelinski P.C.

Peter Feeney

Chelsea Rhone, LLC

David Ligotti

Oakwood Business Services, LLC

George Moses

Dr. John Schwarz

University of Michigan

Maria Leonhauser

Peter D. Brown

Charles Craves

Encompass Financial Partners

Charles Eisendrath

Sheila Ford Hamp

The Detroit Lions

Martha Fuerstenau

American 1 Credit Union

Aaron P. Dworkin

University of Michigan

Steven K. Hamp

Dr. G. Ying Li

Michigan Medicine

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 2/22/2024

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

The organization's co-leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability

Equity strategies

Last updated: 02/23/2024

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.