PLATINUM2023

HOLLAND SYMPHONY ORCHESTRA INC

aka HSO   |   Holland, MI   |  www.hollandsymphony.org

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Mission

The Holland Symphony Orchestra is committed to engaging all people in music to enrich the cultural life of the community. To that end, Holland Symphony Orchestra seeks to meet the following goals: 1)Create varied, quality symphonic concerts to entertain and inspire; 2)Provide educational programs to promote a lifelong interest in music; 3) Expand community collaborations and respond to community needs; 4) Increase audience and patron participation; 5) Assure responsible stewardship of financial and human resources.

Notes from the nonprofit

Holland Symphony is at a crossroads in many respects. We are a semi-professional symphony where our musicians have day jobs but we are closely related to the community with a majority of the musicians coming from our the greater Holland area. Maintaining artistic excellence of our musical product is important to all. The audience loves the orchestra with our main stage concerts at 95% capacity. Serving the entire community is our primary focus. HSO has two major considerations to face in terms of financial capacity: market increase of the musician stipends to compete for players and the future retirement of the CEO with a need for an updated salary. Presently HSO is in the second year of a two-year DeVos Foundation Capacity Building program under the leadership of Michael Kaiser. At the conclusion of this process in 2023, HSO will have developed a new strategic plan and a five year financial plan.

Ruling year info

1991

Principal Officer

Ms. Kay Walvoord

Main address

PO Box 2685 96 W. 15th Street, Suite 201

Holland, MI 49422 USA

Show more contact info

Formerly known as

Holland Chamber Orchestra

EIN

38-2953082

NTEE code info

Symphony Orchestras (A69)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2023, 2021 and 2020.
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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Our organization is working to address the balance of our new and smaller size venue with increasing costs of doing business in a smaller city where ticket prices are low and aging audience/larger donors are diminishing. We are at the cusp of balancing growth with size of staff and budget. HSO has a very loyal audience/donor base and thus strong support. Especially in this pandemic, HSO has remained in a strong financial position although building back to a balanced budget next year as we return to live concerts will probably be more of a challenge than this past year has been.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Concerts: Classical, Holiday & Pops

Holland Symphony Orchestra reaches an audience of over 8700 people and provides 3 classical concerts, 1 chamber orchestra concert, 2 summer pops concerts, two Holiday concerts and two Carnegie Hall Link Up Concerts.   HSO sponsors three youth orchestras:  Holland Area Youth Orchestra, auditioned high school full orchestra, Holland Area Concert Strings, auditioned mid level string orchestra, and Holland Area Junior Strings, non-auditioned beginning string orchestra.  We also sponsor an amateur senior string orchestra. HSO also provides a variety of educational programs for all ages which are listed on the HSO website: www.hollandsymphony.org.

Population(s) Served
Adults
Children and youth

Holland Symphony Youth Orchestras is comprised of three orchestras:  Holland Area Youth Orchestra, an auditioned high school full orchestra, Holland Area Concert Strings, an auditioned mid level string orchestra, and Holland Area Junior Strings, a non-auditioned beginning string orchestra.

Population(s) Served
Children and youth
Parents

String orchestra for senior musicians many who desire to get back to playing their instruments again.

Population(s) Served
Seniors
Adults

Where we work

Awards

Arts Education in American Communities 2012

National Endowment for the Arts

Arts Education in American Communities 2013

National Endowment for the Arts

Grant 2012-2013 2012

Michigan Council for Arts & Cultural Affairs

Grant 2013 2013

Michigan Council for Arts & Cultural Affairs

Grant 2014 2014

Michigan Council for Arts & Cultural Affairs

Grant 2017 2017

Michigan Council for Arts & Cultural Affairs

Grant 2018 2018

Michigan Council for Arts & Cultural Affairs

3-year Grant for Link Up 2019

Community Foundation of Holland/Zeeland Area

Grant 2022 2022

Michigan Arts & Culture Council

Affiliations & memberships

American Symphony Orchestra League 1990

American Symphony Orchestra League 2023

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total number of performances

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Children and youth

Related Program

Concerts: Classical, Holiday & Pops

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Performances for the Holland Symphony and Holland Symphony Youth Orchestras may vary from year to year when double concerts are scheduled for large works.

Total number of free performances given

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Children and youth

Related Program

Concerts: Classical, Holiday & Pops

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

1. FREE Community Concert in the City of Holland at Kollen Park each summer for residents and cultural tourists. 2. Link Up concerts to area fourth grade students from all the area schools.

Average dollar price for performance tickets

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Children and youth

Related Program

Concerts: Classical, Holiday & Pops

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Average prices vary for HSO from $5 Students to $25 adults. Youth tickets are $5 Students and $10 adults.

Total number of off-site performances held

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Children and youth

Related Program

Concerts: Classical, Holiday & Pops

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Includes 7 season, 2 youth, 1 link up, 3 library

Total number of paid seats filled for performances

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Children and youth

Related Program

Concerts: Classical, Holiday & Pops

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

After all concerts were cancelled in 2020-2021, it has bee a slow but steady return of our audience. The lower attendance number in 2022 is a result of a smaller audience at summer pops concerts.

Total number of free seats filled for performances

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Children and youth

Related Program

Concerts: Classical, Holiday & Pops

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

No free seats at regular performances. Free concert had 750 in attendance. Link up had 1800

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Holland Symphony seeks to impact the greater Holland community by engaging the entire community with: 1) a variety of orchestral concerts, 2) educational opportunities for the communities we serve through the three youth orchestras as well as many other workshops, lectures, printed materials and chamber music, 3) advocacy for the arts through outreach performances, lectures, and collaborations with many different groups. The Carnegie Hall Link Up program has been a successful new initiative for the orchestra. Almost 1900 students participated for the second year!

Goals for the next 3-5 years include: 1) long range artistic planning which drives the administrative planning, 2) civic engagement and education with the community we serve 3) continuing to develop collaborations with other organizations both within and beyond our geographical community.

The Holland Symphony Strategic Plan is updated annually by all teams with our mission central to all decisions. Following this process the Executive Committee reviews the work of the teams, follows through on goals and strategies not met and sets the annual goals of the organization presented to the Board of Directors. This process has worked well for years past and keeps the goals and strategies current and fresh. It also has an evaluative conclusion to the year's work. The July Board meeting is annually devoted to strategic thinking and planning in a different location and retreat style.

The current staff, board, and musicians are stable. The organization is on firm financial footing with financial reserves of 100% of current budget. The working board is diverse and engaged. The organization is very involved in the community, has many partnerships on a regular basis (see the annual report), has a strong youth orchestra system, and is constantly seeking new and better methods of doing business within the budgetary framework of the organization. It is my feeling that we are positioned well for the future. HSO has moved its office to an diverse building of non-profits with double the space and a dedicated rehearsal room for our educational programs. Financial reserves enable the organization to risk adding new programs such as Link Up Concerts through Carnegie Hall.

For the next two years HSO is one of 15 selected arts and culture groups within the West Michigan area working with Michael Kaiser and the DeVos Capacity Building program housed at the University of Maryland at no cost to HSO. This process is a two year process of audits of every aspect of the board, governance, staff and artistic product resulting in an updated strategic plan. The collaborative possibilities coming out of this process will be invaluable as well as a professional review of our current strategic plan.

We have continued to end our fiscal year with a positive balance in spite of the pandemic which all of us have been dealt with. Artistically, the orchestra has grown in the breadth of its repertoire by adding works of underrepresented composers and artists. Our artistic process guides the rest of the organization as all teams and the board study how best to be vibrant as an orchestra to our community. Money, staff, and depth of the interest in a small city limit how rapidly some of the goals can be achieved. This is a slow and steady process. Michael Kaiser, DeVos Capacity Building consultant, was astonished at the quality of the repertoire of our "community" orchestra. It is not what he expected. He said HSO was programming at the level of a regional orchestra well above our budget size. He also said that obviously HSO was meeting the expectations of the community with a 80% subscription rate for our main venue which is very unusual.

My goal as CEO has been to maintain a stable organization as we have struggled with the pandemic and the postponement of all of our season concerts. We have been successful in completing and pivoting in many areas as the lack of in person audiences has kept the orchestra from live performances. One of the benefits of the pandemic is the zoom connections and hybrid meeting possibilities. Learning to pivot is another. Another is working from many locations effectively.

Carnegie Hall Link Up program has been added with two fully subscribed concerts planned FREE to 4th grade students in local schools. During the pandemic, HSO began a new CRM and ticketing system making use of time we had to launch this massive project. We are still learning and have almost one year into the new ticketing system seeing the benefits and greater success at reports.

The big initiative of the past 18 months is the Music Unites Us Commissioning Project which searched out 5 diverse West Michigan artists to perform with the orchestra in a free concert at Kollen Park this past August 2023. HSO hired a very talented composer, Greg Scheer, to write a song for each of the selected groups: Cuong Luong, singer from Vietnam; Nina Tritenichenko, singer and Bayan accordion player from Ukraine; Samuel Nalangira, singer/instrumentalist from Uganda; Grupo Super Nova, Cumbia band from Mexico; and Julia LaGrand, a blind violinist. This was one of the most important concerts HSO has ever created and was extremely well received, uniting all who attended. In such a fragmented society we all live in, this was one small step toward using music to unite us...and it did in a spectacular way.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals, Social media

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We share the feedback we received with the people we serve, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, We don’t have the right technology to collect and aggregate feedback efficiently, It is difficult to find the ongoing funding to support feedback collection, It is difficult to identify actionable feedback, Staffing, costs and technology are barriers to communication.

Financials

HOLLAND SYMPHONY ORCHESTRA INC
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

HOLLAND SYMPHONY ORCHESTRA INC

Board of directors
as of 09/14/2023
SOURCE: Self-reported by organization
Board co-chair

Ms. Ann Query


Board co-chair

Ms. Ruth Crouch

Holland Symphony Orchestra

Term: 2023 - 2023

Johannes Muller Stosch

Music Director of HSO, Director of Orchestras California State Univ Longbeach

Kay Walvoord

President & CEO

Marcia Westrate

Retired Nurse

Tim Dyk

CPA Retired, Johnson Controls, Holland

Susan Formsma

HSO Musician

Jean Olney

Retired Teacher & School Board President

Ann Query

Holland Zeeland Comm. Fdn. retired Dir. of Dev., Board of Zeeland Public Works

Todd Klipp

Attorney

Ruth Crouch

Board Black River Pub. School, Fundraiser

Marilyn Schmidt

Nurse, Admin. Retired small business owner

Sarah Bast

Pianist in HSO, private music teacher

Don Cowie

CPA. Retired Financial management career in midsize manufacturing companies, CFO.

Jan Dalman

Retired educator, Asst. Supt of Holland Public Schools

Shandra Martinez

Editor Lakeshore Online, Storyteller

Tara Leonard

VP Global Marketing Herman Miller Corp.

Susan Miller

Admin Art Gallery

Paul TenElshof

Manager of Meijer Deli operations

Mike Usher

Retired from industry, co-owner of a kitchen shop

Jane VanderMeer

activist and chair of newly formed DEI team of HSO

Sarah Briggs

Retired Marketing Mgr. Albion College, Chair of Hope Senior Prof. Arts Comm.

Rachel Coussens

Spec. Educ Teacher, HSO percussion musician

Trina Lichtenwalner

Herman Miller Exec. Mgr, Chair Diversity Team Third Ref. Church

Josh Zallar

HS Orch Educator, violinist in HSO

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 8/26/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability

We do not display disability information for organizations with fewer than 15 staff.

Equity strategies

Last updated: 08/26/2023

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.