Assistance League® of Southeastern Michigan

Goal 1: Strengthen our membership by recruiting, training, and maintaining a diverse, informed, and committed membership.\r\nGoal 2: Maximize fund development opportunities from all existing sources, and create and grow revenue streams.\r\nGoal 3: Identify and service the needs of children and adults in the tri-county area, focusing primarily on clothing, food, education, and comfort.\r\nGoal 4: Develop and implement a marketing plan to increase and improve the brand of Assistance League of Southeastern Michigan.\r\nGoal 5: Strengthen and support all members.\r\nGoal 6: Manage our financial resources to effectively support our programs

Goal 1 Membership\r\n- Develop and implement plans to increase membership.\r\n- Develop and implement plans to strengthen, support, and recognize members for their work.\r\n- Achieve 100% participation in reporting volunteer service hours.\r\nGoal 2 Resource Development\r\n- Support and grow ReSale Connection operations (our chapter's nonprofit retail store).\r\n- Support Chapter financial goals with annual fundraising events.\r\n- Increase member/community donations to Annual Fund, Tributes and Memorials.\r\n- Identify and increase funds through Grants and Donations.\r\nGoal 3 Philanthropic\r\n- Realign existing programs with primary service areas.\r\n- Prioritize program recipients & services.\r\n- Create flexible program structures that can be adapted to meet specific needs.\r\n- Evaluate and assess all programs yearly based on established criteria.\r\nGoal 4 Marketing Communications\r\n- Improve external visibility and internal communications.\r\n- Coordinate all chapter communications and implement improved database programs.\r\nGoal 5 Education\r\n- Organize leadership training.\r\n- Coordinate new member orientation.\r\n- Organize educational opportunities for membership.\r\nGoal 6 Finance\r\n- Develop and maintain sound financial practices.\r\n- Align financial resources with Strategic Plan and long-range goals.

We have increased the number of individuals served by our programs 10% per year due to associated increased numbers of members and increased finances raised at ReSale Connection and with Memorials, Tributes, Annual Fund, Grants, Donations, and our annual Fundraiser, Mistletoe Marketplace. Our board works hard on developing a usable budget. We engage current members to learn new tasks and expand roles as they learn more about the organization and our programs. We limit terms on our board and other positions to allow for new ideas to be integrated into our programs. We assess and re-evaluate our programs' need, implementation, and results annually. We have partnerships with Gleaners Food Bank, Kohl's, and JC Penney's. We have welcomed volunteers from General Motors, Fiat Chrysler, and community members. We have a diverse Advisory Council which continues to push us toward Best Practices in our Programs and business practices.

We are keeping membership (all volunteers) actively involved with increased educational opportunities, mentoring, and surveying to see their needs/ideas. We have formed an advisory council of leading individuals in areas of financial, marketing, medical, education, legal and business practices, and have joined with other non-profit organizations and businesses to partner for better services. We attend local and national conferences and keep membership informed regarding new information gained. We are working to improve our data collection procedures to provide more accurate information to our members and the public. We review our goals and strategies in the strategic plan quarterly and adjust as necessary. We are actively promoting and increasing public awareness of our chapter's community programs, events, and recognitions through the media, community, and corporate involvement (press releases published in newspapers & online news, TV coverage, and community/business partnerships).