Michigan Coalition On Donation

This project provides DLCM the opportunity to collaborate with the Detroit Radio Advertising Group (D.R.A.G.) to keep the message of organ, tissue and eye donation in the forefront of Michigan residents. Using targeted time-slot advertising on a select set of Metro Detroit radio stations, the listeners will continue to be accustomed to the message of organ, tissue and eye donation simply by hearing the PSA messages more often.

PSAs will be created from multi-cultural personal stories reflecting the impact donation has made. The perspectives of faith, a recipient, a donor family, a living donor and/or a waiting recipient will be used to help us focus each message.

A direct link on the websites of the radio stations airing our PSAs will allow visitors to sign up on the Michigan Organ Donor Registry. With radio providing the strongest reach of all major media outlets, this will bring the donor registry sign-up opportunity directly to all of their listeners and website visitors.