Arts, Culture, and Humanities


Holland, MI


Holland Park Theatre is a historic, Multi-Use Performance Venue providing unique Opportunities to Create and Celebrate the Arts.

Ruling Year



Bob Schulze

Main Address

PO Box 1933

Holland, MI 49422 USA


Live music performance





Cause Area (NTEE Code)

Performing Arts Centers (A61)

Arts, Cultural Organizations - Multipurpose (A20)

Music (A68)

IRS Filing Requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs + Results

What we aim to solve

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Our programs

What are the organization's current programs, how do they measure success, and who do the programs serve?

SOURCE: Self-reported by organization


Where we work

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Charting Impact

Five powerful questions that require reflection about what really matters - results.

SOURCE: Self-reported by organization

What is the organization aiming to accomplish?

What are the organization's key strategies for making this happen?

What are the organization's capabilities for doing this?

How will they know if they are making progress?

What have they accomplished so far and what's next?

We have two main goals:

Maintain and protect the cultural asset known as The Park Theatre located in Holland Michigan.

Offer a diverse range of events that have high artistic and cultural value.

To maintain the building and upgrade functionality, we actively program the theatre with concerts and community events to generate revenue. We have 7 corporate level operational sponsors. We look at market demand, including undeserved populations, and target those demographics.

Our facility is best set up for live music. We focus on a holistic approach of cultivating a strong music "scene" by offering regional musicians opportunities for professional growth within our facility. By encouragement and offering a platform for growth, a greater appreciation and need for music develops in our community.
We align ourselves with fellow non profits to host their fundraising events.

We use multiple data systems to track our progress. We have different timelines for the various methods of analysis and comparative reports needed.

On a daily to weekly basis we track our online reach through social media, ticket sales, Google Analytics, other marketing statistics.

On a weekly to monthly basis we look at overall building usage, patrons, instances of cultural events, and number of opportunities we provide to the community.

On a monthly to quarterly basis, we compare 3 years of financial data and usage data.

Annually we review our goals set for the year, our financial growth, organization size, and state of health.

A greater number of patrons represents progress. Returning patrons represents progress. A wider and more active volunteer base represents progress. A greater public awareness and engagement represents progress. A higher level of cultural offerings represents progress.

We have established fiscal stability for operations and the ongoing mission of our non profit. We have established procedures and achieved a greater level of autonomy with a consistent staff and volunteer base. We have greatly extended our impact by broadening our services in terms of programming diversity and geographical reach.

We have yet to achieve our goal of protecting the long term existence of the historic building, which requires large capital funds.

External Reviews



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  • Address, phone, website and contact information
  • Forms 990 for 2018, 2017 and 2016
  • A Pro report is also available for this organization.

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The people, governance practices, and partners that make the organization tick.

Need more info?

FREE: Gain immediate access to the following:

  • Address, phone, website and contact information
  • Forms 990 for 2018, 2017 and 2016
  • A Pro report is also available for this organization.

See what's included

Board Leadership Practices

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section, which enables organizations and donors to transparently share information about essential board leadership practices.

SOURCE: Self-reported by organization


Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?

Not Applicable


Has the board conducted a formal, written assessment of the chief executive within the past year?

Not Applicable


Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?

Not Applicable


Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?

Not Applicable


Has the board conducted a formal, written self-assessment of its performance within the past three years?

Not Applicable