We have two main goals:

Maintain and protect the cultural asset known as The Park Theatre located in Holland Michigan.

Offer a diverse range of events that have high artistic and cultural value.

To maintain the building and upgrade functionality, we actively program the theatre with concerts and community events to generate revenue. We have 7 corporate level operational sponsors. We look at market demand, including undeserved populations, and target those demographics.

Our facility is best set up for live music. We focus on a holistic approach of cultivating a strong music "scene" by offering regional musicians opportunities for professional growth within our facility. By encouragement and offering a platform for growth, a greater appreciation and need for music develops in our community.
We align ourselves with fellow non profits to host their fundraising events.

We use multiple data systems to track our progress. We have different timelines for the various methods of analysis and comparative reports needed.

On a daily to weekly basis we track our online reach through social media, ticket sales, Google Analytics, other marketing statistics.

On a weekly to monthly basis we look at overall building usage, patrons, instances of cultural events, and number of opportunities we provide to the community.

On a monthly to quarterly basis, we compare 3 years of financial data and usage data.

Annually we review our goals set for the year, our financial growth, organization size, and state of health.

A greater number of patrons represents progress. Returning patrons represents progress. A wider and more active volunteer base represents progress. A greater public awareness and engagement represents progress. A higher level of cultural offerings represents progress.

We have established fiscal stability for operations and the ongoing mission of our non profit. We have established procedures and achieved a greater level of autonomy with a consistent staff and volunteer base. We have greatly extended our impact by broadening our services in terms of programming diversity and geographical reach.


We have yet to achieve our goal of protecting the long term existence of the historic building, which requires large capital funds.