Ronald McDonald House Charities of Eastern Wisconsin, Inc.

Our Primary Goal is to serve more families through the following ways:

1. REACH MORE FAMILIES and provide temporary housing and other programs to keep families together and support the health and well-being of children.

2. EXPAND OUR FOOTPRINT to 1) serve more families at our Ronald McDonald Family Room at Rogers Behavioral Health; 2) continue serving families staying at our House in new and innovative ways; and 3) research social determinants of health to see how we can better serve the communities from where our families come at the most local levels.

3. CREATE A MORE DIVERSE AND INCLUSIVE Work environment to better reflect the families we serve. We have identified the following specific strategies and objectives as being critical in helping us achieve these 3 main goals:

A. Solidify RMHC Eastern WI as a workplace and volunteer place of choice through greater diversity, inclusion and employee engagement. A current priority for RMHC Eastern WI is learning more about diversity and inclusion with a goal of having a more diverse staff, Board of Directors and volunteer base that reflects the families we serve. This includes intentional planning and recruiting for RMHC Eastern WI's future employee and volunteer needs, training and personal development opportunities, as well as volunteer stewardship.

B. Expand the current House to increase the number of guest rooms, communal and program space so that we can better serve our families and work to ensure that NO FAMILIES ARE TURNED AWAY.

C. Enhance and add programs both within the RMHC Eastern WI main House Program as well as develop external programs to expand mission reach. This includes exploring new programs to further engage families who stay at the House, as well as expanding external programs such as our Hospitality Cart Program and the Ronald McDonald Family Room at Rogers Behavioral Health. RMHC Eastern WI is exploring how it can provide Milwaukee area families support and encourage health and wellness programs.

Objective #1: Be Inclusive in Mission and Reach
• Broaden the reach of RMHC services for family stays and within the facility
o Successfully complete House expansion and transition of operations into new space
o Establish and execute a process to better inform and engage past guest families and beneficiaries, creating more RMHC ambassadors to help drive our mission
o Incorporate inclusive and diverse family resources throughout RMHC
o Evaluate guest family eligibility requirements, including distance and health status
o Evaluate RMHC day service opportunities for families who otherwise do not qualify to stay at RMHC
o Evaluate and expand guest family resources and support programs
o Evaluate and expand transportation services for guest families.
• Develop an RMHC culture of inclusion through education and intentional efforts
o Identify & Develop appropriate EDI training for staff and volunteers
o Intentionally recruit & foster a more diverse board, staff and volunteer base
• Continue to strengthen relationships that broaden our reach outside the House
o Expand external relationships with those of diverse cultures and abilities
o Strengthen existing community relationships and population health efforts to expand service outreach within the community
o Identify and develop appropriate behavioral health training for staff and volunteers

Objective #2: Build and Retain Staff, Volunteers, Facilities and Services that meet the changing needs of RMHC and its families
• Develop a succession plan for known and unexpected turnover of key positions
• Maintain processes and procedures to best manage RMHC facility needs
• Increase Connectivity to RMHC stakeholders through new technologies
• Strengthen Hospital partner relationships
• Evaluate Staff benefits to attract and retain employees, making RMHC an employer of choice

Objective #3: Sustain Long-Term Financial Stability
• Continue to enhance the Development Team for current and future financial needs
• Develop a focused donor strategy for current and future needs
• Increase outreach and visibility in the community
• Continue focus on expense management and financial accountability

RMHC Eastern Wisconsin is financially strong, has no long-term debt and has a solid financial philosophy in place along with having established leadership in our CEO, Leadership Team, and our Board of Directors. We have a diverse donor base, including corporations, individuals, and foundations as well as the support from McDonald's, our mission partner.

The internal leadership team has a combined 100+ years of nonprofit management and development experience, while our 24-member board is comprised of leading local business, professional and community leaders.

Our staff of 23 full-time and 20 part-time employees is very dedicated to the RMHC mission, and many have a personal connection to RMHC. The same can be said for our Volunteer base which is 400+ strong and dedicated 32,909 hours of service in 20223.

RMHC is grateful to have a strong network of community partners including Kohl's, Northwestern Mutual, and Sensient Technologies, Inc., who have been extremely generous with their gifts of time, talent and financial support.

With the combined talents of our staff, volunteers, board and community partners, we have put together strong programming that supports the 2,359 family stays, including:

- Family Programming - Pet Therapy
- Hospitality Cart - Live Music
- Cooking with Maggie
- Healthy Meal Program

RMHC continues to focus on stewarding existing and potential donors and continuously improving our already robust fundraising events and programs, which include Chefs Dinner, Golf Classic, Gala, Holiday Boutique, our Pop Tab Program and several other creative initiatives designed to inform, engage and inspire supporters.

Utilizing our strong governance, operational management and care for donor dollars, we have developed a strong plan for maximizing our time and resources to meet our goals and objectives.

Our Ronald McDonald House proudly said yes to 2,359 families in 2023, who stayed a total of 18,359 days while their 2,448 patient-children were being treated at our partner hospitals. This is a 29% increase in the number of families we served compared to the year before. We continue to be responsive to the changing needs of our families, meeting each challenge with a unique combination of head and heart.

And thanks to the recent expansion of our Ronald McDonald House facilities completed in 2023, we are now serving more families in new and innovative ways, including:

1) 14 new guest rooms for long-term families who need to stay 60+ days for their children's treatment. These rooms are more spacious (from 525 sq. ft. to 625 sq. ft.), have HEPA air filtration systems and bathroom enhancements to meet the special needs of our families.
2) A new, ADA-compliant kitchen.
3) A multi-ability playground in a backyard with walkways designed to help every child and family engage with the playground and sport court.
4) An innovative indoor play area with a treehouse and 14-ft. Litezilla.

Visits to our Ronald McDonald Family Room at Rogers Behavioral Health increased by 20% from the year before, with 5,347 visits from 762 families. Launched in 2021, we are proud to be one of the first Family Rooms in our global charity system that's partnered with a mental/behavioral health hospital. In 2023, we launched 2 new programs that allow us to provide families and patients with compassionate care:

Meals from the Heart: allows Rogers families to enjoy a meal together in the comfortable, home-like environment that our Family Room provides.

Field Trip Program: allows "residential" patients to spend quality time with their care team members in a non-clinical, fun venue at the Family Room. Whether it's doing art projects, preparing a meal or other ways of laughing and "feeling normal," the Field Trip serves as an incentive for these patients who have demonstrated progress in their treatment.