Groundswell Conservancy, Inc.
Conservation where you live
Programs and results
What we aim to solve
We help ensure that everyone has a green place close to home where they can enjoy life and build community.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Conservation Easements
A conservation easement is a voluntary agreement between a landowner and an easement holder (such as a qualified non-profit conservation organization like Groundswell Conservancy or a unit of government) to protect land by permanently restricting certain uses.
A conservation easement is voluntary.
A landowner voluntarily chooses to place a conservation easement on his or her land; Groundswell can not make a landowner sign a conservation easement.
A conservation easement is permanent.
A conservation easement is attached to the deed of the property and stays with the land even after ownership changes. Because a conservation easement is permanent, a landowner needs to be sure that placing a conservation easement on his/her property is the right choice. It is a similar situation to selling a portion of a farm for development; the landowner should not expect to be able to get that land back if he/she changes his/her mind in the future.
A conservation easement is flexible.
Conservation easements can help landowners accomplish different goals, including keeping farmland available for production, or protecting a cherished piece of land from development.
Patrick Marsh Natural Area
Groundswell Conservancy is working in partnership with the Patrick Marsh Conservancy, local residents, groups including the Discovery Club at Patrick Marsh Middle School, and local governments to manage and restore wildlife habitat at Patrick Marsh and create trails that connect the protected properties at the Marsh with surrounding neighborhoods, making it an inviting place to visit. Patrick Marsh is open to the public for hiking, nature study, and other activities.
Black Earth Creek valley
The valley encompasses a landscape of approximately 20,000 acres and includes the villages of Cross Plains, Black Earth, and Mazomanie. Two main tributaries, Vermont Creek and Garfoot Creek, feed into Black Earth Creek as it makes its way to the Wisconsin River. Since 2001, the Natural Heritage Land Trust has protected more than 900 acres of land in the valley through the purchase of land and conservation easements. More land conservation projects are in the works, as Groundswell continues to collaborate with local landowners and communities to protect the lands and waters of the Black Earth Creek valley.
Westport Prairie
Westport Prairie is a 227-acre wildlife area on the east side of Waunakee, WI. With 1.5 miles of trails, visitors are invited to explore the prairies and 14-acre drumlin. Recreation opportunities include wildlife viewing, cross country skiing, hiking, snowshoeing, hunting and trapping. Land at Westport Prairie is protected by the Wisconsin DNR and Groundswell Conservancy. Groundswell manages Westport Prairie in partnership with local residents, The Prairie Enthusiasts, nearby Waunakee High School, Wisconsin DNR, and local governments. We maintain and improve Westport Prairie to connect people to the land and to each other.
Town of Dunn
On Earth Day 1997, the Town of Dunn made Wisconsin history. It entered into an agreement to permanently protect 147 acres of farmland from development. By granting a conservation easement to the Town, the owners of this farmland became the first participants in Dunn’s new Purchase of Development Rights (PDR) program. Now, more than two decades later, the Town of Dunn and Groundswell Conservancy hold conservation easements that permanently protect 4,000 acres of working agricultural land across 33 farms. That’s roughly 20% of the Town’s land base—an impressive achievement with a long, passion-driven history. Groundswell has partnered with the Town of Dunn since 1997. We act independently from government—and changes in leadership—to ensure the Town’s and farmers’ conservation goals will always be upheld. We annually visit the properties to ensure that the conservation goals are being upheld and the Town’s investment stays secured.
Where we work
Awards
Wisconsin Land Trust of the Year 2010
Gathering Waters Conservancy
Conservationist of the Year 2017
Gathering Waters Conservancy
External reviews

Photos
Videos
Our results
How does this organization measure their results? It's a hard question but an important one.
Number of acres of land protected
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults
Related Program
Conservation Easements
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Since 1983 Groundswell Conservancy has permanently protected more than 14,000 acres in South Central Wisconsin.
Number of free participants on field trips
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Groundswell Conservancy offers a free field trip series annually to get people out on the land and into nature.
Our Sustainable Development Goals
Learn more about Sustainable Development Goals.
Goals & Strategy
Reports and documents
Download strategic planLearn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
We are a nonprofit, community-based organization that conserves land by permanently protecting land — primarily through the purchase or acceptance of donations of land or conservation easements. Groundswell Conservancy protects natural areas, wildlife habitat, working farms, healthy lakes and streams, and recreation land to provide a high quality of life in the Dane County, Wisconsin region.
What are the organization's key strategies for making this happen?
To accomplish our goals, we:
Work with interested landowners to protect important conservation lands through land protection agreements called conservation easements. We also buy land to create nature preserves and parks that are open to the public for hiking, hunting, bird-watching and other outdoor activities.
Monitor and manage protected land.
Develop and advance land protection strategies.
Build community understanding of, and support for, our work.
What are the organization's capabilities for doing this?
Groundswell Conservancy has strong partnerships with other motivated and dedicated groups and organizations. We will continue to partner with interested organizations and communities to protect even more local spaces. We are a community based organization that has enjoyed great success through partnership.
We are a strong, small, and effective organization. We have a knowledgeable, dedicated, and passion driven staff and solid base of supporters that work hard to protect the local land we all love. Executive Director Jim Welsh has more than 20 years of experience in land conservation.
What have they accomplished so far and what's next?
Groundswell Conservancy has permanently protected over 13,100 acres of cherished local land. That includes farmland, wetlands, prairie's, and oak savannas. In 2014 we were able to permanently protect a portion of John Muir's original homestead in Marquette County, WI.
In 2021, we were awarded re-accreditation. Accredited land trusts are authorized to display a seal indicating to the public that they meet national standards for excellence, uphold the public trust and ensure that conservation efforts are permanent. The seal is a mark of distinction in land conservation.
We still have a lot of work to do. Each landscape has its own reasons about why it is important to protect. From the high quality soils and great fishing of the Black Earth Creek valley to the noteworthy bird habitat and accessible outdoor classroom of Patrick Marsh, every place has its own story. We aim to make sure these stories are told and help the community come together to protect these places.
There is still a long list of places that need protection, so much we still need to accomplish.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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How is your organization using feedback from the people you serve?
To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals
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Which of the following feedback practices does your organization routinely carry out?
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What challenges does the organization face when collecting feedback?
It is difficult to get the people we serve to respond to requests for feedback, Staff find it hard to prioritize feedback collection and review due to lack of time, It is difficult to identify actionable feedback
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Groundswell Conservancy, Inc.
Board of directorsas of 07/19/2023
Tracy Wiklund
Retired-UW Madison
Alexandria Baker
Marbleseed
Anne Brindley
Haskins Short Law, LLC
Matt Frank
Murphy Desmond, S.C.
Greg Hyer
Town of Cross Plains Board of Supervisors
Veronica Rueckert
UW-Madison University Communications
Tracy Wiklund
Retired UW-Madison
Curt Bjurlin
Stantec Consulting Inc.
Stacy Rhone
Madison Gas & Electric
Alton Multhauf
First Business Bank
Alexandria Baker
Clean Wisconsin
Rodee Schneider
UW-Madison Communications
Lizzie Condon
WI Academy of Sciences, Arts & Letters
Susan Hoffman
Retired-teacher
Todd Shucha
Waunakee Community HS
Sara Walling
Clean Wisconsin
Forrest Woolworth
PerBlue
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
Sexual orientation
No data
Disability
No data