Wisconsin Wetlands Association
We help people and communities care for wetlands
Programs and results
What we aim to solve
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Local government outreach
Promoting strong wetland conservation policies and programs:
Landscape level wetland conservation requires sound wetland policy at all levels. Through our policy and outreach programs, we work to sustain and expand policies and programs that promote wetland conservation and restoration. Because effective wetland policy must be rooted in good wetland science, we aim to provide the science-policy link for decision makers at every level. We also work with people who are directly involved in land use decisions, including counties, tribes, communities, and landowners.
Landowner outreach
Protecting wetlands through education and advocacy:
We promote the importance and value of wetlands for watershed health, wildlife habitat, and other natural benefits through targeted, field-based outreach to communities, decision makers, and landowners. When people understand how wetlands can provide solutions to the local water and watershed challenges they face (like flooding and poor water quality), they are better equipped to take action. Our approach is to connect those who have influence over land use decisions with the knowledge, tools, and resources they need to protect their local wetlands and watersheds, and to encourage them to connect with others facing similar challenges. We believe that wetland conservation is most effective when people learn from each other, neighbor to neighbor.
Wetland advocacy support
Engaging policy makers for wetlands:
We work in Wisconsin's capitol and beyond to build relationships with decision-makers and other interest groups and to help them see how wetlands relate to the issues they care about. THis groundwork elevates our efforts to sustain and expand policies and programs that promote wetland conservation and restoration.
Wetland science conference
Advancing wetland science and practices:
Good wetland science is essential for effective wetland policy and management. We seek to promote and advance the latest and best wetland science and practices through all of our work. Our annual Wetland Science Conference is the cornerstone of our efforts to advance wetland science and practices. The conference, which in 2015 celebrated its 20th anniversary, is a multi-day event with speakers, field trips, and workshops that attracts hundreds of people annually from Wisconsin, the Upper Midwest, the Great Lakes region, and beyond. Not only is the conference important for sharing and discussing the latest wetland science, it also builds connections, relationships, and partnerships that make our wetland professional community more effective at wetland conservation.
“There’s no way you won’t come out of this conference without relevant connections, ideas, inspiration, and contacts.” – Previous conference attendee
Where we work
External reviews

Photos
Videos
Our results
How does this organization measure their results? It's a hard question but an important one.
Number of conference attendees
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults, Researchers, Students, Retired people, Self-employed people
Related Program
Wetland science conference
Type of Metric
Output - describing our activities and reach
Direction of Success
Holding steady
Our Sustainable Development Goals
Learn more about Sustainable Development Goals.
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
WWA envisions a state where wetlands are healthy and plentiful and support ecological and societal needs and where citizens care for, appreciate, and interact with these natural treasures.
What are the organization's key strategies for making this happen?
-Advancing wetland knowledge - Our work advances the body of wetland knowledge and practice to help incorporate wetlands as solutions to the water-related issues facing Wisconsin.
-Disseminating wetland knowledge - Our programs and outreach activities advance wetland action by providing the wetland knowledge needed by those working for wetlands and those that have the potential to influence wetlands
-Advancing wetland conservation policies and practices - We work with agencies, elected officials, and other decision-makers to develop and implement policies, rules, and funding sources to support and advance healthy wetlands in Wisconsin.
-Engaging in place-based projects - we demonstrate innovative approaches to incorporating wetlands as solutions at watershed and regional scales.
-Building wetland partnerships - We build and support partnerships that explore wetlands as solutions and implement pro-active wetlands protection, restoration, and management.
What are the organization's capabilities for doing this?
With a membership of more than 1,700 throughout the state of Wisconsin, with our reputation of successful, science-based, non-partisan work for wetlands, and with our more than 50 years of experience as an organization, we are uniquely positioned to protect Wisconsin's wetlands.
What have they accomplished so far and what's next?
With the help of our members over the years, we have protected wetlands when they have been threatened, helped create some of the strongest wetlands policies and laws in the nation, and raised awareness of the role that wetlands play in maintaining the ecological, economic, and societal health of Wisconsin. We have also developed robust policy and outreach programs. Our policy programs are helping remove barriers and create opportunities to protect, restore, and manage wetlands so that they can be solutions to our communities' water management challenges. Our outreach connects with landowners, local decision-makers, and advocates all across the state. We seek out and foster partnerships that allow us to protect and care for Wisconsin's wetlands.
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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Connect with nonprofit leaders
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- Compare nonprofit financials to similar organizations
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Wisconsin Wetlands Association
Board of directorsas of 01/19/2023
Alison Peña
Jim Ruwaldt
R. Tod Highsmith
Gretchen Benjamin
The Nature Conservancy
Linn Duesterbeck
Susan Schumacher
WEC Energy Group
Nicole Staskowski
Cardno
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? No
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
No data
Gender identity
No data
No data
Sexual orientation
No data
Disability
No data