CHILDRENS MUSEUM OF LA CROSSE INC

Silly Smart

aka CMLC   |   La Crosse, WI   |  www.funmuseum.org

Mission

The mission of the Children's Museum of La Crosse is to offer opportunities for the young and the young at heart to learn, connect and grow through interactive play.

Ruling year info

1996

Principal Officer

Anne Snow

Main address

207 5th Ave S

La Crosse, WI 54601 USA

Show more contact info

EIN

39-1856383

NTEE code info

Children's Museums (A52)

Youth Centers, Clubs, (includes Boys/Girls Clubs)- Multipurpose (O20)

Other Recreation, Sports, or Leisure Activities N.E.C. (N99)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Our country is experiencing a play deficit.
* The average child's free time has been reduced by 15% to 25% in the past generation.
* 25% of the average child's free time is spent in front of a television or other screen.
* Children aged 3 to 12 spend 29 hours per week in school, eight more than in 1981.
* Half of all parents from a recent poll say they end most days feeling that they spent less time than they wanted to with their children.

Children who participate in early childhood programs are less likely to need public services as adults. This leads to significant overall tax savings to taxpayers. Investments in early childhood have been shown to have a return on investment of $8 to $16 for every $1 spent.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Interactive exhibits

Three floors of hands-on exhibits for interactive play and learning

Population(s) Served
Families
Children and youth

Weekly preschool programs; holiday and seasonal events; partnerships with local health care, educational and other organizations; summer day camps; scout workshops and overnights; and more

Population(s) Served
Families
Children and youth

Since even adults benefit from play, we host an annual Adult Recess event in the Children's Museum.

Population(s) Served
Adults
Parents

Coming in 2019, we plan to partner with local artists and art students to offer the opportunity for Museum visitors to learn about, appreciate and create art to display in the Museum or community and/or to take home.

Population(s) Served
Families
Children and youth

Where we work

Affiliations & memberships

Association of Science and Technology Centers 2006

Association of Children's Museums 2018

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total number of visits

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, Families

Related Program

Interactive exhibits

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Our annual visitation has grown from 40,000 per year to our all-time high of over 78,000 in 2019! Unfortunately, the COVID pandemic required the Museum to temporarily close on 3//16/20.

Total number of free admissions

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, Families

Related Program

Interactive exhibits

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

These numbers do not include discounted admissions or memberships

Total number of volunteer hours contributed to the organization

This metric is no longer tracked.
Totals By Year
Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Total dollars received in contributions

This metric is no longer tracked.
Totals By Year
Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

2017 total is lower than other years because we also did a capital campaign this year

Number of discounted memberships

This metric is no longer tracked.
Totals By Year
Population(s) Served

Economically disadvantaged people, Military personnel

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

We award memberships to economically disadvantaged households for only $3 per person for a full year of admission. We also offer $10 off any membership level for military families.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Children's Museums are places where families connect in meaningful ways. The mission of the Children's Museum of La Crosse is to offer affordable opportunities for the young and young at heart to grow, connect and learn through interactive play. GOALS: (1) Complete $2 million capital campaign; (2) Complete building and exhibit improvements and additions with capital campaign support; (3) Direct annual endowment disbursement funds to support free and discounted access for economically disadvantaged families; (4) Promote the importance of play for early childhood development and adult-child relationships.

We recently reached our $2 million capital campaign goal! Building and exhibit improvements are underway and include the addition of a one-of-a-kind climbing structure, a redesigned admissions area and more. Communication regarding the PLAY it forward capital campaign included information about the power of play. These messages will be continued and supported by positive. hands-on learning and play experiences in the Museum and in our community.

The value and power of play are incorporated into every aspect of the Children's Museum.
The Children's Museum is a place away from work and household distractions where adults and children can share quality time and experience the luxury of becoming lost in the moment.
The Children's Museum recognizes the importance of healthy living for children and adults, as well as the value of life-long learning.
The Children's Museum is committed to supporting parents, teachers and other caring adults to nurture creativity and personal development for children. We are also always looking for ways to be the best we can be for our customers and community.
Integrity - fiscal responsibility, programming excellence, customer service, employment experience - is core to the Children's Museum's mission.
The Children's Museum strives to welcome all people and partners, to play and learn, communicate and collaborate, lead and listen, plan and provide.

We recently reached our $2 million capital campaign goal! Building and exhibit improvements are underway and include the addition of a one-of-a-kind climbing structure, a redesigned admissions area and more. Communication regarding the PLAY it forward capital campaign included information about the power of play. These messages will be continued and supported by positive. hands-on learning and play experiences in the Museum and in our community. We are on track for 2018 to be our second or third highest year of attendance since opening in 1999. Online and social media activity continues to grow, as do 4 and 5-star online reviews.

Financials

CHILDRENS MUSEUM OF LA CROSSE INC
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
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  • Compare nonprofit financials to similar organizations

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CHILDRENS MUSEUM OF LA CROSSE INC

Board of directors
as of 3/31/2021
SOURCE: Self-reported by organization
Board chair

Sue Dillenbeck

Retired

Term: 2021 - 2021

Aaron Koepke

Univ. of Wisconsin - La Crosse

Terry Lee

Jackie Gerke-Edwards

Edwards Mini Storage

Steve Shultz

Mayo Health System (retired)

Nancy Wigdahl-Sedbrook

Family & Children's Center

Sue Dillenbeck

Joe Haas

Hawkins Ash CPAs

Casey Weiss

Access Commercial Real Estate

Jonathon Horne

Idea Fund of La Crosse

Amanda Jackson

O'Flaherty Law Firm

Heather Jordan

Trust Point Inc.

Bill La Rue

EO Johnson/Locknet

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 03/31/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

No data

Gender identity

No data

 

No data

Sexual orientation

No data

Disability

No data