LAKE AREA FREE CLINIC INC

The LAFC will achieve the ability to deliver comprehensive, high-quality care – integrated with the widest range of community resources available – to meet patient needs. LAFC exists to provide access to medical and dental services to meet the needs of the economically challenged.

The LAFC also strives to be acknowledged among the best health care services providers in the State with:

-Access to specialty and preventive care to meet patients’ needs.

-The necessary staff, equipment, and space to accommodate its patients.

-Necessary information technology and the human and financial resources to support requirements.

-Access to needed social services and support to serve patients.

Awareness
1. Create Brand Profile
2. Conduct focus group research to set baseline awareness consisting of patients, community, volunteers, donors, and medical professionals.
3. Develop annual rolling strategic marketing and action plan
4. Track Marketing efforts
5. Comprehensive Fundraising plan updated annually
6. Seek/Maintain relationships with hospital systems
7. Develop a Donor Recognition program
8. Analyze, develop and implement a social media campaign
9. Reactivate/energize existing marketing and PR efforts – website and newsletter
10. Analyze the implications of relationships with other free clinics in Waukesha County
11. Cultivate a relationship with Schools of Public Health to study the impact of LAFC on population health
12. Establish linkages with other social services agencies
13. Continue Volunteer Recognition efforts


Clinical Programming

1. Inventory and analyze services to current patient population: Offered versus Needed
2. Identify/explore what can be referred out
3. Analyze case management resources
4. Add more bilingual staff
5. Analyze need for additional interpretive services and explore alt methodologies (eg, phone, on-call, etc)

The LAFC has cultivated a very active, supportive and enthusiastic Board of Directors. This, in turn, has created strong and accountable committees responsible for providing critical input in how LAFC will commit its resources to accomplish set goals.

LAFC Current Committee Structure & General Responsibilities
Executive: Planning, management oversight and evaluation, legal affairs, and contracts.

Board Development: Bylaws, nominations, board orientation, maintenance of board book, and committee structure.

Clinical Operations: Policies and procedures, oversight and provision of clinical services, clinical processes, operational compliance, and clinical quality metrics.

Finance: Financial policies and reports, bookkeeping, audit oversight, budget preparation, investments, and tax returns.

Fundraising, Marketing, and PR: Fundraising, grant writing, special events, marketing plan development and tactical execution, brand enforcement, logo use, publicity, promotions, advertising, research, and communications.

Strategic Planning: Formal strategic plan management, biannual board retreat, plan preparation, and execution oversight.

Volunteers: Volunteer program management, recruiting, orientation, scheduling, volunteer recognition, and continuing education.

Information Technology (IT): Hardware and software management, maintenance, and telecommunications infrastructure.

ACCOMPLISHMENTS

-The Clinic has had more than 60,000 medical patient visits since 2001

-The Dental Clinic has had more than 25,000 patient visits since 2017

-The Clinic successfully enrolls about 100 patients into the insurance Marketplace or Badger Care each year

- Since 2001, The Clinic has provided patients with donated prescription drugs valued at over $4.3 million through various Patient Assistance Programs offered through pharmaceutical companies.

-LAFC volunteers have contributed over 130,000 hours of service to all facets of LAFCs operations since 2001.

FUTURE GOALS

-Provide 6,000 dental patient visits annually

-Continue to expand specialty services offered

-Continue to expand mental health services and bilingual mental health services

-Continue to increase community engagement through new Waukesha County partnerships, outreach to organizations and residents in Waukesha County, and LAFC tours for members of the community building awareness and support for our mission.

-Increase awareness among elected officials, stakeholders and the community at large of the continued need for free and charitable clinics resulting in a greater number of volunteers, advocates, and donors.