LAKE AREA FREE CLINIC INC

The LAFC will achieve the ability to deliver comprehensive, high-quality care – integrated with the widest range of community resources available – to meet patient needs. LAFC exists to provide access to medical and dental services to meet the needs of the economically challenged.

The LAFC also strives to be acknowledged among the best health care services providers in the State with:

-Access to specialty and preventive care to meet patients’ needs.

-The necessary staff, equipment, and space to accommodate its patients.

-Necessary information technology and the human and financial resources to support requirements.

-Access to needed social services and support to serve patients.

Awareness
1. Create Brand Profile
2. Conduct focus group research to set baseline awareness consisting of patients, community, volunteers, donors, and medical professionals.
3. Develop a 2-yr rolling strategic marketing and action plan
4. Develop a tracking mechanism for PR and marketing efforts
5. Create a PR packet, including video and testimonials
6. Seek relationships with hospital systems
7. Develop a Donor Recognition program
8. Analyze, develop and implement a social media campaign
9. Reactivate/energize existing marketing and PR efforts – website and newsletter
10. Analyze the implications of relationships with other free clinics in Waukesha County
11. Cultivate a relationship with Schools of Public Health to study the impact of LAFC on population health
12. Establish linkages with other social services agencies
13. Continue Volunteer Recognition efforts


Clinical Programming

1. Inventory and analyze services to current patient population: Offered versus Needed
2. Identify/explore what can be referred out
3. Analyze case management resources
4. Add bilingual staff
5. Analyze need for additional interpretive services and explore alt methodologies (eg, phone, on-call, etc)

The LAFC has cultivated a very active, supportive and enthusiastic Board of Directors. This, in turn, has created strong and accountable committees responsible for providing critical input in how LAFC will commit its resources to accomplish set goals.

LAFC Current Committee Structure & General Responsibilities
Executive: Planning, management oversight and evaluation, legal affairs, and contracts.

Board Development: Bylaws, nominations, board orientation, maintenance of board book, and committee structure.

Clinical Operations: Policies and procedures, oversight and provision of clinical services, clinical processes, operational compliance, and clinical quality metrics.

Finance: Financial policies and reports, bookkeeping, audit oversight, budget preparation, investments, and tax returns.

Fundraising, Marketing, and PR: Fundraising, grant writing, special events, marketing plan development and tactical execution, brand enforcement, logo use, publicity, promotions, advertising, research, and communications.

Strategic Planning: Formal strategic plan management, biannual board retreat, plan preparation, and execution oversight.

Volunteers: Volunteer program management, recruiting, orientation, scheduling, volunteer recognition, and continuing education.

Information Technology (IT): Hardware and software management, maintenance, and telecommunications infrastructure.

2018 ACCOMPLISHMENTS

-The Clinic completed its first full year of providing dental services with 4,190 dental patient visits serving 987 individual dental patients.

-Increase in medical clinic utilization by 10% with 3,496 patient visits.

-400% increase in new medical and dental patients averaging 111 new patients each month.

-The clinic helped over 150 patients successfully enroll in the insurance Marketplace or Badger Care.

-Provide patients with donated prescription drugs valued at over $204,000 through various Patient Assistance Programs.

-LAFC volunteers contributed over 16,000 hours of service to all facets of LAFCs operations.


FUTURE GOALS

-Provide 7,000 dental patient visits by increasing dental clinic hours of operation to five days per week (currently four), adding a seventh dental operatory (currently six) and adding volunteer and paid staff to strengthen the operations of the dental clinic and allow for growth and sustainability.

-Expand specialty services offered, such as Dermatology.

-Increase community engagement through new Waukesha County partnerships, outreach to organizations and residents in Waukesha County, and LAFC tours for members of the community building awareness and support for our mission.

-Increase awareness among elected officials, stakeholders and the community at large of the continued need for free and charitable clinics resulting in a greater number of volunteers, advocates, and donors.