PLATINUM2024

NORTHERN MINNESOTA PUBLIC TELEVISION

aka Lakeland PBS   |   Bemidji, MN   |  www.lptv.org

Mission

Lakeland PBS educates, informs and enriches our viewers.

Ruling year info

1974

CEO

Mr. Jeff Hanks

Main address

108 Grant Ave NE

Bemidji, MN 56601 USA

Show more contact info

EIN

41-1265701

NTEE code info

Television (A32)

Television (A32)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Lakeland PBS is the only television station providing local service in north central Minnesota. We report local news, civic discussions and debates. We provide a safe media haven for children. We provide a voice with which people can relate to, connect with and better understand the ever changing world.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Lakeland News

Lakeland News is broadcast Monday through Friday at 10 p.m. and is the ONLY LOCAL television news program that serves the citizens of Bemidji, Brainerd, and all of north central Minnesota with news, weather, and sports that is relevant to them.

Population(s) Served
Adults

Common Ground is a weekly half-hour local program that airs Thursday nights at 7 p.m. Common Ground seeks out and showcases the area’s vibrant artists, events, and history.

Population(s) Served
Adults

Lakeland Currents is a bi-weekly half-hour local public affairs program that originates Friday’s at 8:00 p.m. from both our Brainerd and Bemidji studios.

Population(s) Served
Adults

During state elections, Lakeland PBS brings the
candidates into citizen’s homes by televising a series of one-hour debates for State House and Senate seats serving our viewing area. These live debates broadcast in primetime on our primary channel are the only widely distributed local debates where citizens throughout the region can learn about the various candidates’ views on important area issues, helping them make an informed choice.

Population(s) Served
Adults

Backroads is a live music production featuring local musicians from across north central Minnesota.

Population(s) Served
Adults

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of community events or trainings held and attendance

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, Adults, Indigenous peoples, Artists and performers, Economically disadvantaged people

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

In 2023 Lakeland PBS participated in 13 community events reaching well over 2,000 individuals across northern and central Minnesota. We continue to build our reach and impact across our viewing area.

Number of stories successfully placed in the media

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, Adults, Indigenous peoples, Artists and performers, Economically disadvantaged people

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Lakeland PBS had 10 stories in the media outside of our station in 2023 compared to 5 total in the years previous. LPBS is increasingly more visible via broadcast, digital means, and in the community.

Number of unique website visitors

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, Adults, Indigenous peoples, Artists and performers, Economically disadvantaged people

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Lakeland PBS continues to see growth of our website visits year over year. In 2024 a more interactive and users friendly website will launch and website visits are expected to continue to increase.

Number of online groups served

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, Adults, Indigenous peoples, Artists and performers, Economically disadvantaged people

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Our online platforms: YouTube, Facebook/Instagram-including program specific. Metrics left are YouTube views. Metrics across platforms have increased YOY some 200% or more. Full report upon request.

Number of programs documented

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Indigenous peoples, Artists and performers, Academics, Economically disadvantaged people

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

Lakeland PBS locally produces: Common Ground, Backroads, Lakeland Currents, and Documentaries. Viewers receive quality, arts, history, culture, and Veterans content. Emphasis in quality not quantity.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Lakeland PBS's vision is to be the premier, trusted, indispensable public media resource for the region. We strive to empower citizens while serving and connecting the diverse communities across our broadcast region.

As the only source for local news and local television programming throughout north central Minnesota, Lakeland PBS is a beacon for our community that promotes our region and serves our citizens. Lakeland News is the ONLY LOCAL television news program that serves the citizens of north central Minnesota with news, weather, and sports that is relevant to them. Every day Lakeland PBS airs over eight hours of high quality, non -violent, educational children's programming on our primary channel. In addition, as part of our digital television multicast service, Lakeland PBS has dedicated an entire 24x7 channel to educational children's programming. We provide the only true safe haven for our kids where they can learn and grow in a safe, nurturing environment. Lakeland PBS provides service organizations and community's on-air opportunities to promote upcoming events, such as parades, festivals and bazaars. Our Lakeland Calendar airs several times per day and Lakeland Happenings airs each Wednesday night during Lakeland News at 10.

Lakeland PBS's signal immediately reaches approximately 383,500 people over an estimated 7,500 square miles in northern and central Minnesota who view the station either off air (with an antenna) on satellite or via cable. Our viewing area includes Minnesota communities as far south as Little Falls, as far north as the Canadian border, as far west as Fosston and east to Bovey. Within this coverage area are the Red Lake and Leech Lake Indian Reservations and significant portions of the White Earth and Mille Lacs Indian reservations. Our viewership, it's cultures, economics and lifestyles are Lakeland PBS's most important indicators in the programming chosen to be broadcast on Lakeland PBS and the stories and events delved into by our locally generated programs including Lakeland News, Common Ground, and Lakeland Currents.

Northern Minnesota Public Television, Inc. dba Lakeland PBS, is a community-licensed, not-for-profit public media organization governed by a volunteer board of directors. Since signing on the air June 1, 1980, Lakeland PBS has been a Public Broadcasting Service (PBS) affiliate that produces, acquires and airs programs that are relevant to our rural and culturally diverse region. June 1, 2015 marked the 35th anniversary of Lakeland PBS's first broadcast. In April of 2015 we moved into a new, state of the art facility thanks to the generosity of individuals, corporations, foundations and the State of Minnesota. This beautiful facility makes us more accessible to the public and more efficient to do the work we do. Lakeland News is in its 19 year of broadcasting local news, weather, and sports and remains the ONLY LOCAL television news program that serves the citizens of north central Minnesota. Lakeland PBS's primary coverage area is unique not only because of the vast geographic expanse that covers primarily rural communities, but because it also serves four Native American reservations. With that in mind Lakeland PBS launched FNX “First Nations Experience" as one of our 6 digitally broadcast channels on July 1, 2013. Through Native-produced and/or themed documentaries, dramatic series and arts programming, the FNX Channel illustrates the lives and cultures of Native American and indigenous people around the world.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback

Financials

NORTHERN MINNESOTA PUBLIC TELEVISION
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

NORTHERN MINNESOTA PUBLIC TELEVISION

Board of directors
as of 02/08/2024
SOURCE: Self-reported by organization
Board chair

Mr. Steve Berry

Riverwood Bank

Term: 2023 - 2024

Joe Breiter

Widseth Smith Nolting

Steve Berry

Riverwood Bank

Laine Larson

Brainerd School District

Paul Peterson

Lind, Jensen, Sullivan & Peterson, P.A.

Brett Severson

Dell Technologies

John Ward

Retired Teacher

Travis Annette

Minnesota Judicial Branch

Brent Gish

National Indian Impacted Schools Association

Jerry Loud

WRLN 105.3 radio

Richard Beeson

Sunrise Banks, N.A.

William Hickey

Smyth Companies

Carl Yudell

Erik Speer

Mike Smith

Kim Williams

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? No
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 2/7/2024

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 02/07/2024

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.