Goal 1. Attract a growing audience by producing a range of high quality operatic and musical productions. Goal 2. Achieve short-term financial health and establish a sound financial footing for the future. Goal 3. Produce a realistic Fundraising Plan and Increase individual donations from the current level of $400,000 to at least $800,000 by 2024. Goal 4. Identify and secure desirable, cost-effective performance venues that meet artistic requirements Goal 5. Expand educational and community engagement programs. Goal 6. Strengthen Board and Staff Goal 7. Enhance and promote the image, brand, and reputation of Opera Naples.

Goal 1. Attract a growing audience by producing a range of high quality operatic and musical productions Produce FY 20-21 Performance and Program Schedule. Identify more outdoor venues. Present programs for family audiences Goal 2. Achieve short-term financial health and establish a sound financial footing for the future Institutionalize fundraising methodology. Control expenses against plan using enhanced financial controls with line-item expenses by function/department managed monthly. Develop effective fundraising plans for the Annual Campaign. Create a Board of Trustees who pledge a minimum of $50,000 annually for three years. Goal 3. Produce a realistic Fundraising Plan and Increase individual donations from the current level of $400,000 to at least $800,000 by 2024. Develop a list of potential new donors and follow up with them. Add a major fundraising event in the fall. Create trips based on Artistic Director's schedule. Add a minimum of 8 new Board of Directors who give a minimum of $5,000 annually Goal 4. Identify and secure desirable, cost-effective performance venues that meet artistic requirements Optimize the use of the Wang Opera Center by completing the construction of Phase III, informing community groups of the availability of space, and plan for splash opening upon Phase III completion. Establish a list of potential venues; measure against required criteria. Goal 5. Expand educational and community engagement programs. Collaborate with other organizations to produce joint programming Create a list of programs and prioritize by impact, affordability, and fundability. Goal 6. Strengthen Board and Staff Recruit Young Professionals who have connections to wealth and who can provide input into attracting younger audiences. Recruit Prospects: explain expectations, responsibilities, and their role in fundraising prior to accepting them on the board. Goal 7. Enhance and promote the image, brand, and reputation of Opera Naples. Identify marketing and PR needs. Create a plan to address needs and issues.

Venue-There is no other indoor venue in Naples that can provide ON’s requirements. Our Artistic Director has extensive experience producing and conducting in various outdoor venues around the world and has identified requirements for a successful outdoor production. He and a Board Venue Committee have identified Baker Park, a new city park, that has all of the requirements, making it possible to mount a performance shell and stage with audio towers. They are also researching permit and use requirements. Our Production Manager is contacting Orlando equipment and staging providers, and putting together a budget. The Executive Director and Board Chair are talking with United Arts, Cultural and Performing Arts (CAPA), Theatre Zone, Naples Players and other performing arts organizations about creating a partnership to collaborate on a schedule and cost sharing to produce a week-long event. Conversations with the Tourist Development Board about potential funding have been positive. Opera Naples has created a five-year plan with the goal to produce one outdoor concert/opera the first year and then add one each year until year five, when we would produce a two-week festival. In summary, we have the staff, consultants and the artistic expertise to accomplish these goals. Audience Development- Phase III construction on our building during the summer of 2020 will provide: • An enlarged lobby and ticket booth • An Events Room with a wet bar and adjacent restrooms • A Control Booth • Additional seating for fifty This addition will allow us to market opening early before a performance and socializing with friends in the new Events Room in November 2020. Our marketing professional staff will suggest appropriate opera wear, for anyone who has never attended an opera, on Constant Comment and we will target market to young professional organizations. As we develop outdoor performances, we will provide food trucks, a bar, seating areas, and restroom facilities an hour before the production and during intermission. Opera Naples Friends Volunteers will provide “guest services”, including parking, providing directions, taking tickets, and ushering. We will launch a strong direct marketing campaign to young professional and university audiences. Board Development- The Governance Committee is establishing a Board of Trustees whose members have each pledged at least $50,000 per year for three years.To date, we have $1.2M committed. Trustees will serve as the governing board responsible for setting the future vision, hiring the Executive Director and Artistic Director, ensuring financial viability and sustainability. Currently, we have five members committed and are recruiting additional members, drawing up a charter, and creating governance materials. The Executive Director is a Board Source Certified Governance Trainer and is proficient in creating board structure, roles and responsibilities, and developing board manuals and training.

Opera Naples will determine if it’s making progress by: • Recruiting new members to the Boaerd of Trustees. • Recruiting 8 new bembers to the Board of Directors • Raising remaining funds for Phase III construction • Increasing the number of donors • Expanding the number of season ticket purchasers • Broadening the number of recurring donors • Enlarging the number of young audience members • Deciding our own dates for main stage productions.

Opera Naples has: • progressed from presenting small operas in high schools to performing in the Wang Opera Center 300 seat black box theatre to mounting main stage operas in Artis-Naples Performing Arts 1400 seat theatre. • hired an internationally recognized Artistic Director and conductor, who has spearheaded the artistic program for the past five years • set up a Resident Artists Program • increased the number of underserved elementary school children to 4,000 annually with our School Tour Program • established an Academy where we train young singers • expanded the number of assisted living facilities where we present “Singing for Smiles” to seniors • increased revenues from outreach presentations to community organizations • added Beaux Arts Series and Naples’ Best Jazz & Blues Series under the Wang Opera Center umbrella to broaden our audience • renovated an existing building to create the Wang Opera Center(WOC) as the flagship facility for Opera Naples, allowing the organization the opportunity to strengthen and enhance it’s performance schedule, educational programs and community partnerships and to provide staff offices and space for costumes, props, and set pieces. The first performance took place in 2016. During the summer of 2020, Phase III construction on the Wang Opera Center will commence. It will: expand the seating by 20%; increase the lobby square footage; create a new ticketing center; add an Events Room with a wet bar and adjacent restrooms; and build and outfit a control booth. Next Spring we will add family opera programs at the Wang Opera Center.