VITAE FOUNDATION

Vitae Foundation's goal is to restore the sanctity of life and make abortion unthinkable.

Vitae commissioned Dr. Charles Kenny, a pioneer in consumer psychology and founder of The Right Brain People, to better understand the psychological dynamics that motivate women to feel the way they do about abortion.

An additional objective was to learn how to better communicate with those who may support abortion as a solution to an unexpected pregnancy and move them to a more life-affirming position.

From the very first study, a communication strategy emerged that resulted in a complete paradigm shift within the entire Pro-Life arena. Gone was the often politically charged rhetoric, absent the accusatory undertones. This new approach was woman-centered and non-confrontational while inviting audiences to think about the message.

To date, Vitae has commissioned seven studies with The Right Brain People and continues to conduct different types of research studies on the abortion decision-making process. Every project uncovers new findings and strengthens Vitae's ability to save lives. Current endeavors include Vitae's efforts to share this valuable information with Pregnancy Help Centers and Pro-Life peers across the world.

Vitae Foundation tests its research findings with Pregnancy Help Centers located in key markets across the United States. We then pass along the best practices to other Pregnancy Help Centers and Pro-Life peers so they can be equally as effective in reaching women facing unexpected pregnancies.

Vitae Foundation has more research on abortion decision-making than ANY other organization IN THE WORLD. Vitae Foundation is continually seeking out topics for upcoming research studies. Any time we appear in the public eye at conferences and such, we are overwhelmed for requests for research because we are the only organization to do what we do.

In addition, Vitae Foundation offers free training, consulting, and distribution of our research to Pro-Life peers.

As a part of our National Training Initiative, Vitae Foundation conducts in-person and online training for Pro-Life peers across the United States (at no cost).

Later this year, Vitae Foundation will launch the Vitae Vault, an online resource for Pregnancy Help Centers and Pro-Life peers which provides access to our research, best practices, and printables to help improve communication with women facing unexpected pregnancies. Again, the Vitae Vault is offered at no cost.

Vitae has had TV, print and internet ads in 99 U.S. media markets and 18 foreign countries. In 2015, Vitae ran media campaigns in 15 of the top 25 media markets (seven of the top eight). In 2018 Vitae made over 55,493 critical connections with those looking for help at targeted pregnancy centers in this country. In 2020 it was determined that Vitae would focus its digital strategies in key markets, collaborating with Alpha Centers in ten strategic locations in cities across the country. In addition to these Alpha Centers, Vitae Foundation is also testing its research in many other locations across the U.S. which are referred to as Beta sites. Each of the Alpha and Beta centers stays in constant communication with Vitae Foundation on what methods are most successful. The strategies are proven, the research solid and the results have been stellar. Therefore we know it is just a matter of time before we achieve our ultimate goal of changing our culture to one that has a greater respect for human life.