Parents Advocating Challenging Education
Project Appleseed, the national campaign for public school improvement
Programs and results
What we aim to solve
Meaningful family involvement is a powerful predictor of high student achievement. Students attain more educational success when schools and families work together to motivate, socialize, and educate students (Caplan, 2000). Students whose families are involved in their education typically receive higher grades and test scores, complete more homework, have better attendance, and exhibit more positive attitudes and behaviors.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
National Parental Involvement Day
As a leader in advocacy for parent involvement in education, Project Appleseed has a long history of supporting and promoting National Parental Involvement Day - the oldest family engagement event in education. In 1994, we created this special day as part of American Education Week, and on the third Thursday in November of every year since then, we have worked to raise awareness about the importance of family involvement in education and the positive impact it can have on student achievement.
Throughout the years, we have seen firsthand the difference that engaged and involved parents can make in their children's education. Whether it's helping with homework, attending parent-teacher conferences, or volunteering at school events, every parent has a unique and valuable role to play in their child's education.
Public School Volunteer Week
This is a weeklong celebration honoring the contributions of volunteers in public schools. It was founded in 1997 by Project Appleseed as a way to recognize and celebrate the hard work and dedication of individuals who give their time and resources to support public education. It celebrated annually during the third full week of April.
During Public School Volunteer Week, schools and community organizations across the country host events and activities to recognize and celebrate the contributions of volunteers, promote the importance of volunteering in public education, and encourage more individuals to get involved in their local schools. Public School Volunteer Week takes place in the third full week in the month of April and is an opportunity for schools to showcase the positive impact that volunteers have on student learning and achievement.
The Parental Involvement Toolbox
Project Appleseed's Parental Involvement Toolbox is the original program designed for educators and parent leaders who strive to supersize and mobilize family engagement to improve student outcomes. Schools organize parent responsibility with an effective model that is research-based, meets district and state mandates, Title I and best practices. Each Toolbox's Parental Involvement Pledge and Parental Involvement Report Card is customizeable and branded with each school's logo's for distribution to every student and family.
Family Engagement Professional Development
Our professional development is the first step in preparing schools to overcome barriers and reap the benefits of high-impact family engagement. Project Appleseed's professional development comes in two forms - our Traveling Workshop or Family Engagement Toolbox Training. Get inspired by the grandfather of the oldest family engagement events in American public schools!
Project Appleseed, Kevin Walker
Bring the founder and president of Project Appleseed, Kevin Walker, (pictured), to your schools! He is a highly respected leader in the field of parent and family engagement, with over 30 years of experience working with schools, educators, and families to develop and implement effective programs that support student success. He prepares schools to reach every parent, grandparent and caring adult in your school community.
Where we work
Awards
Top Ten People In American Education 1999
Teacher Magazine
Parenting Leader Award 2000
Parenting Magazine
What's Right with the Region Award 2001
Focus St. Louis
The #1 ranked resource for 'parental involvement in public schools' 2010
Keynote Speaker, Kevin Walker 2010
National Head Start Association 37th Annual Conference
External reviews

Photos
Videos
Our results
How does this organization measure their results? It's a hard question but an important one.
Number of parents/guardians engaged in student activities
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults, Families, Economically disadvantaged people
Related Program
Public School Volunteer Week
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Context Notes
Support National Parental Involvement Day and Public School Volunteer Week! Over four million family members participate in our celebrations at over 10,000 schools in all 50 states each school year.
Number of family members participating in school activities
This metric is no longer tracked.Totals By Year
Population(s) Served
Family relationships
Related Program
Public School Volunteer Week
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Total number of volunteer hours contributed to the organization
This metric is no longer tracked.Totals By Year
Population(s) Served
Family relationships
Related Program
Public School Volunteer Week
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Our Sustainable Development Goals
Learn more about Sustainable Development Goals.
Goals & Strategy
Reports and documents
Download strategic planLearn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
Our Goals:
- Increase family engagement by promoting parenting with an enthusiasm that inspires the entire community to support every student.
- Advance the importance of evidenced-based family engagement and the positive benefits for students and families.
- Improve communication between families and schools to lift student academic, social and health outcomes.
- Decrease the decline in parent group formation, participation and advocacy that sustains family engagement over time.
What are the organization's key strategies for making this happen?
STRATEGIC IMPERATIVE A: Expand our reach to all K-12 Title I public school families with school-aged children.
STRATEGIC IMPERATIVE B: Integrate the use of technology to put helpful information & resources at parents’ fingertips.
STRATEGIC IMPERATIVE C: Strengthen programs, through the adoption of effective research, innovation & continuous quality improvement.
STRATEGIC IMPERATIVE D: Strengthen and cultivate organizational excellence.
What are the organization's capabilities for doing this?
Project Appleseed's award winning staff has over 75 years of combined leadership and experience in education, government, public policy, fund raising and communications. For nearly two decades, Project Appleseed has inspired millions of parents to volunteer in thousands of schools nationwide. The organization has had a leading role in spreading effective parental involvement practices across the United States.
What have they accomplished so far and what's next?
For nearly 30 years, the core of Project Appleseed's work to organize and increase parental involvement is its simple learning compact, the Parental Involvement Pledge. The compact was developed through Project Appleseed's early research and organizing efforts in St. Louis. The compact was used as a model by the Clinton administration for the reauthorization of Title I of the ESEA of 1994. Learning compacts are required under Title I, Section 1118, subsection (d) of the Act.
The Pledge and Project Appleseed's Parental Involvement Report Card, a self-diagnostic tool, are based on the Six Types of Parental Involvement developed by Dr. Joyce Epstein. Together the Pledge and the Report Card includes a survey of parent volunteer interests and builds social capital. The survey identifies areas in which parents can volunteer in school, outside the classroom, and at home. The Pledge is the most widely used learning compact in the United States with an estimated 500,000 in circulation each year.
During the past two decades, Project Appleseed has provided families and schools throughout the country with two widely celebrated events – National Parental Involvement Day and Public School Volunteer Week. These are the celebrations in which schools recruit, engage, count and recognize the services of America's dedicated school volunteers. We celebrate those who have offered their time, encouragement, and meaningful contact with students.
Over four million family members participate in our celebrations at over 10,000 schools in all 50 states each school year. We estimate that nearly every public school in America has recognized or celebrated these grass roots occasions, at least once, over the last two decades. Each year parents and family members, state departments of education, nonprofits, businesses and thousands of school districts are involved. There are currently over 300,000 links to our signature events Public School Volunteer Week & National Parental Involvement Day in the Google search engine.
Project Appleseed became a state leader in Missouri by successfully advocating for legislation on the publication and use of school performance data in Missouri. In 1993 Project Appleseed proposed legislation mandating the compiling and publication of test scores by race and income, attendance, drop-out and graduation rates, and more in annual 'Report Cards' of all public schools. The legislation, passed as part of the Outstanding Schools Act-Senate bill 380, has ensured that Missouri measures program and instructional effectiveness statewide for the last 20 years.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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How is your organization using feedback from the people you serve?
To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups
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Which of the following feedback practices does your organization routinely carry out?
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What challenges does the organization face when collecting feedback?
It is difficult to get the people we serve to respond to requests for feedback, We don’t have the right technology to collect and aggregate feedback efficiently, The people we serve tell us they find data collection burdensome, It is difficult to find the ongoing funding to support feedback collection
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Parents Advocating Challenging Education
Board of directorsas of 02/19/2023
Ms. Olivia Walker
Diversified Ind.
Term: 2019 - 2023
Donn Rice
L.C.S.W.
Remle Beard
Project Appleseed
Kevin Walker
Project Appleseed
Randy Andrews
Side Street
Olivia Anna Walker
Diversified Ind.
Justin C Walker
Boieng Company
Andy Thomas
General Electric
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
The organization's co-leader identifies as:
Race & ethnicity
No data
Gender identity
No data
No data
Sexual orientation
No data
Disability
No data