Parents Advocating Challenging Education

Project Appleseed, the national campaign for public school improvement

aka Project Appleseed, the national campaign for public school improvement   |   St. Louis, MO   |  http://www.projectappleseed.org

Mission

For over 20 years, Project Appleseed has been an effective advocacy organization that engages public school families by mobilizing volunteers, building responsibility and promoting accountability — both at school and at home. With a focus on low-income and under-served families and schools, Project Appleseed works to improve schools, build public awareness, enable public engagement, advance policy positions and advise elected officials and other decision-makers on best practices for creating optimal educational environments. The effect of our efforts are clear: academic achievement rises in tandem with parental involvement.

Ruling year info

1999

President & National Director

Mr. Kevin Walker

Deputy National Director

Ms. Remle Beard Johnson

Main address

520 Melville Avenue

St. Louis, MO 63130 USA

Show more contact info

EIN

43-1859663

NTEE code info

Elementary, Secondary Ed (B20)

Community Improvement, Capacity Building N.E.C. (S99)

Parent Teacher Group (B94)

IRS filing requirement

This organization is required to file an IRS Form 990-N.

Sign in or create an account to view Form(s) 990 for 2005 and 2003.
Register now

Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Meaningful family involvement is a powerful predictor of high student achievement. Students attain more educational success when schools and families work together to motivate, socialize, and educate students (Caplan, 2000). Students whose families are involved in their education typically receive higher grades and test scores, complete more homework, have better attendance, and exhibit more positive attitudes and behaviors.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

[email protected]

Project Appleseed has joined forces with EveryoneOn, a partnership of the nation's largest IT companies, nonprofits and foundations - we connect low-income Americans to the Internet with free broadband and heavily discounted computers. Comcast, Cox, Freedom Pop, Arrow Electronics and CDI Computer Dealers support EveryoneOn. Nationally our partnership receives financial support from the Knight Foundation, Carlos Slim Foundation, the Wasserman Foundation, Citi, and Microsoft.

Join us in closing gaps. With your support, Project Appleseed's [email protected] program will improve education for low-income families in these communities by closing academic and the digital gaps:

- [email protected] provides one laptop and free broadband – at no charge - to thousands of parents and caregivers who complete our training and volunteer in their schools.
- Technology will become relevant at home with school-centered parent training, education and engagement
- We target high-poverty, under performing, Title I middle and high school students for improvement
- We increase access to knowledge, jobs and economic leverage for families

Population(s) Served
Adolescents
Economically disadvantaged people

During the past two decades, Project Appleseed has provided families and schools throughout the country with two widely celebrated events – National Parental Involvement Day and Public School Volunteer Week. These are the celebrations in which schools recruit, engage, count and recognize the services of America’s dedicated school volunteers. We celebrate those who have offered their time, encouragement, and meaningful contact with students.

Over ten million family members participate in our celebrations at over 18,000 schools in all 50 states each school year. We estimate that nearly every public school in America has recognized or celebrated these grass roots occasions, at least once, over the last two decades. Each year parents and family members, state departments of education, nonprofits, businesses and thousands of school districts are involved. There are currently over 300,000 links to our signature events Public School Volunteer Week & National Parental Involvement Day in the Google search engine.

Population(s) Served
Adults

Project Appleseed's Parental Involvement Toolbox is the original program designed for educators and parent leaders who strive to supersize and mobilize family engagement to improve student outcomes. Schools organize parent responsibility with an effective model that is research-based, meets district and state mandates, Title I and best practices. Each Toolbox's Parental Involvement Pledge and Parental Involvement Report Card is customizeable and branded with each school's logo's for distribution to every student and family.

Population(s) Served
Adults

Where we work

Awards

Top Ten People In American Education 1999

Teacher Magazine

Parenting Leader Award 2000

Parenting Magazine

What's Right with the Region Award 2001

Focus St. Louis

The #1 ranked resource for 'parental involvement in public schools' 2010

Google

Keynote Speaker, Kevin Walker 2010

National Head Start Association 37th Annual Conference

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of parents/guardians engaged in student activities

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Families, Economically disadvantaged people

Related Program

National Parental Involvement Day & Public School Volunteer Week

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

Support National Parental Involvement Day and Public School Volunteer Week! Over four million family members participate in our celebrations at over 10,000 schools in all 50 states each school year.

Number of family members participating in school activities

This metric is no longer tracked.
Totals By Year
Population(s) Served

Family relationships

Related Program

National Parental Involvement Day & Public School Volunteer Week

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Total number of volunteer hours contributed to the organization

This metric is no longer tracked.
Totals By Year
Population(s) Served

Family relationships

Related Program

National Parental Involvement Day & Public School Volunteer Week

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Our Goals:

- Increase family engagement by promoting parenting with an enthusiasm that inspires the entire community to support every student.

- Advance the importance of evidenced-based family engagement and the positive benefits for students and families.

- Improve communication between families and schools to lift student academic, social and health outcomes.

- Decrease the decline in parent group formation, participation and advocacy that sustains family engagement over time.

STRATEGIC IMPERATIVE A: Expand our reach to all K-12 Title I public school families with school-aged children.

STRATEGIC IMPERATIVE B: Integrate the use of technology to put helpful information & resources at parents’ fingertips.

STRATEGIC IMPERATIVE C: Strengthen programs, through the adoption of effective research, innovation & continuous quality improvement.

STRATEGIC IMPERATIVE D: Strengthen and cultivate organizational excellence.



Project Appleseed's award winning staff has over 75 years of combined leadership and experience in education, government, public policy, fund raising and communications. For nearly two decades, Project Appleseed has inspired millions of parents to volunteer in thousands of schools nationwide. The organization has had a leading role in spreading effective parental involvement practices across the United States.

For nearly 30 years, the core of Project Appleseed's work to organize and increase parental involvement is its simple learning compact, the Parental Involvement Pledge. The compact was developed through Project Appleseed's early research and organizing efforts in St. Louis. The compact was used as a model by the Clinton administration for the reauthorization of Title I of the ESEA of 1994. Learning compacts are required under Title I, Section 1118, subsection (d) of the Act.

The Pledge and Project Appleseed's Parental Involvement Report Card, a self-diagnostic tool, are based on the Six Types of Parental Involvement developed by Dr. Joyce Epstein. Together the Pledge and the Report Card includes a survey of parent volunteer interests and builds social capital. The survey identifies areas in which parents can volunteer in school, outside the classroom, and at home. The Pledge is the most widely used learning compact in the United States with an estimated 500,000 in circulation each year.

During the past two decades, Project Appleseed has provided families and schools throughout the country with two widely celebrated events – National Parental Involvement Day and Public School Volunteer Week. These are the celebrations in which schools recruit, engage, count and recognize the services of America's dedicated school volunteers. We celebrate those who have offered their time, encouragement, and meaningful contact with students.

Over four million family members participate in our celebrations at over 10,000 schools in all 50 states each school year. We estimate that nearly every public school in America has recognized or celebrated these grass roots occasions, at least once, over the last two decades. Each year parents and family members, state departments of education, nonprofits, businesses and thousands of school districts are involved. There are currently over 300,000 links to our signature events Public School Volunteer Week & National Parental Involvement Day in the Google search engine.

Project Appleseed became a state leader in Missouri by successfully advocating for legislation on the publication and use of school performance data in Missouri. In 1993 Project Appleseed proposed legislation mandating the compiling and publication of test scores by race and income, attendance, drop-out and graduation rates, and more in annual 'Report Cards' of all public schools. The legislation, passed as part of the Outstanding Schools Act-Senate bill 380, has ensured that Missouri measures program and instructional effectiveness statewide for the last 20 years.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.),

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups,

  • With whom is the organization sharing feedback?

    The people we serve, Our staff, Our board, Our funders, Our community partners,

  • Which of the following feedback practices does your organization routinely carry out?

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, We don’t have the right technology to collect and aggregate feedback efficiently, The people we serve tell us they find data collection burdensome, It is difficult to find the ongoing funding to support feedback collection,

Financials

Parents Advocating Challenging Education

Sign In or Create Account to view assets data

lock

Unlock financial insights by subscribing to our monthly plan.

Subscribe

Unlock nonprofit financial insights that will help you make more informed decisions. Try our monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights?
Learn more about GuideStar Pro.

Operations

The people, governance practices, and partners that make the organization tick.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Parents Advocating Challenging Education

Board of directors
as of 03/30/2022
SOURCE: Self-reported by organization
Board chair

Ms. Olivia Walker

Diversified Ind.

Term: 2019 - 2023

Donn Rice

L.C.S.W.

Remle Beard

Project Appleseed

Kevin Walker

Project Appleseed

Randy Andrews

Side Street

Olivia Walker

Diversified Ind.

Justin Walker

Boieng Company

Andy Thomas

General Electric

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 12/10/2019

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
Black/African American/African
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

The organization's co-leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

No data

Gender identity

No data

 

No data

Sexual orientation

No data

Disability

No data