Prairie Public Broadcasting, Inc.

1) Our Product: Provide users with services they value. Evaluate, acquire, and produce quality content that will increase civic awareness, increase connection with public interaction, and connect people of the Prairie Region.
2) Capital: Ensure long-term financial viability of PPB. Improve organizational sustainability through increased revenues and operational efficiencies.
3) Human Resources: Improve workforce experience and satisfaction and assure continuity in key positions at staff and board levels.
4) Facility: Assure adequacy of physical facilities and technology to achieve organizational mission. Provide content on current technology and expand access to content anytime and anywhere utilizing new technologies.
5) Public Awareness: Increase the use and recognized value of our services.

1a) Deliver content by expanding the use of alternative delivery options.
1b) Enhance our efforts to include content created through community partnerships and user-generated content
1c) Maintain or improve current trends in strategic audience development for radio, television, and other media services.
1d) Provide adequate and timely support and systems for current and future production projects and major initiatives.
1e) Increase efforts in Prairie Public's education service area.
1f) Enrich the quality of our internet service.
1g) Evaluate and assess content offerings to meet the needs of our regional community.
1h) Verify cable carriage of our digital channels.
2a) Maintain and improve the overall financial integrity of Prairie Public and our financial reporting, compliance and internal control systems.
2b) Refine and improve workflows and procedures. Evaluate, prioritize and implement change within or across departments to address needs, weaknesses or ongoing operational issues.
2c) Research and apply for capital and programmatic support from any appropriate resource.
2d) Refine and increase the major giving program.
2e) Increase endowment support.
2f) Grow and diversify income sources to develop long-term net revenue.
3a) Provide leadership and support to improve the working environment.
3b) Develop and implement a broader, more active management training plan and process, along with investing more in training for all employees.
3c) develop a strategy for addressing current and future human resources needs.
3d) Develop improved recruitment, diversity, orientation, and retention programs to ensure we are hiring and retaining the best.
3e) Research compensation and salary equity issues.
3f) Develop an internship program.
3g) Recruit and develop board members to accomplish organizational objectives.
4a) Sustain and improve existing physical facilities.
4b) Conduct the necessary research to create a technology plan.
4c) Evaluate interconnection, operations facility, and production needs.
5a) Continue to educate the public in the use of new and evolving technologies as it relates to our mission.
5b) Develop a plan for building awareness of its mission, programs, services, and editorial integrity principles.

Prairie Public Broadcasting is a trusted public service dedicated to building an exciting and productive future for the prairie and its people. Prairie Public provides its valued services by:
1) Offering a window on the world through national programming;
2) Creating a forum for the most important issues facing our region;
3) Partnering with others to foster education;
4) Being financially responsible and publicly responsive;
5) Utilizing all available technology to expand services; and
6) Sustaining a creative and rewarding work experience.

As we approach our 60th year of providing the region with public media services that educate, involve and inspire, we have made much progress. Today we have online video streaming, so you can watch, bookmark, and share programs with your friends. We have mobile apps that let you listen to our radio programming anywhere, anytime. We communicate with high-definition sound and video--so the theater or music or nature or how-to experience is realistic and genuine. And we have educational resources that would fill dozens of libraries available at our fingertips anytime, day or night.