My Good Deed, d.b.a. 9/11 Day

Our mission is to redefine how Americans and others observe 9/11 each year -- turning it into a day of doing good. Our goal, accordingly, is to firmly establish September 11 as a nationally-recognized, ubiquitous day of unity, empathy and service, observed by millions of Americans and others in honor of the victims of 9/11 and the many first responders, recovery workers, volunteers and members of our military who rose in service in response to the terrorist attacks.

We seek to unify and bring people together on 9/11, reminding people of how important it is that we value each other differences, be empathetic toward others, and remain committed to working together as one people to help solve the problems we face in society and in the world.

We also work to educate future generations on the history of 9/11, how and why it became a day of service, and the importance of young people carrying on this legacy into the future.

Our strategies include:

Establish large scale 9/11 Day service projects in major cities around the nation, engaging tens of thousands of individuals as volunteers each 9/11.

Teach children about 9/11, in ways that include charitable service activities, to help them learn not only about the tragedy of 9/11 but also the remarkable spirit of unity and compassion that unified and lifted our nation in the immediate aftermath of the 2001 attacks.

Cultivate widespread partnerships with nonprofits, employers, schools, government agencies and others to help spread the word about 9/11 Day and engage millions of people in service on 9/11.

Continue to produce and distribution inspiring public service advertising and social media campaigns that educate Americans about 9/11 Day, and inspire them to take action to help others in tribute on the anniversary of 9/11 each year.

Provide online ways for individuals to learn about and participate in 9/11 Day, through the 911day.org website, and through social media applications.

Stage prominent events in observance of the 20th anniversary of 9/11, in 2021.

MyGoodDeed, which founded the 9/11 Day observance in 2002, is a nationally respected nonprofit with a strong and proven track record of success spanned more than 15 years.

In 2009, the organization successfully secured passage of bi-partisan legislation, and a Presidential Proclamation, that officially established September 11 as a National Day of Service and Remembrance under federal law. Today "9/11 Day" has grown to become the nation's largest annual day of charitable engagement. More than 30 million Americans observe 9/11 through some form of charitable activity including volunteerism.

The co-founders of MyGoodDeed, and the Board have made a longstanding commitment to continuing to grow the organization, and build nationwide awareness of, and support for 9/11 Day.

Over the past decade and a half, MyGoodDeed has built an extraordinary and influential network of partnerships, supporters, and influencers, carefully cultivated and earned over time by MyGoodDeed's commitment to integrity, honesty and hard work. Among its many friends and partners include the Corporation for National & Community Service, the National September 11 Memorial and Museum, many leading 9/11 community organizations, the City of New York, Points of Light Institute, United Way Worldwide, iHeart Media, New York Stock Exchange, Creative Artists Agency, Viacom, National Association of Broadcasters, and many of the nation's leading nonprofit organizations.

For the past two years MyGoodDeed has successfully implemented high profile, large-scale service projects in NYC that mobilized over 3,000 volunteers. Its experience running events of this nature is now being used effectively to launch new projects in other cities in 2018, including Los Angeles, San Francisco, and Phoenix.

MyGoodDeed's education program has become the leader in the field of service-learning programs for 9/11 Day, reaching more than 15,000 teachers, and 300,000 students with inspiring and highly instructional resources that help to teach empathy and encourage charitable service in observance of 9/11 Day each year.

Over the past 19 years, since its founding in 2002, MyGoodDeed has begun to redefine the way many in the nation, and in the world, think about, relate it, and observe the annual remembrance of the September 11, 2001 terrorist attacks. Through our focused programs, a growing number of Americans now see September 11 as a day of kindness, charity, service and unity. Thanks to our lesson plans and other programs that reach younger people, we also have been successful at engaging future generations, ensuring the longer term legacy of 9/11 Day.