Environmental Quality Protection, Beautification

Taking Care of Texas dba TEXAN BY NATURE

aka TEXAN BY NATURE   |   AUSTIN, TX   |  https://texanbynature.org/

Mission

WHO WE ARE In 2011 Mrs. Laura Bush founded Texan by Nature to unite business and conservation leaders who believe our state’s prosperity is dependent on the conservation of our natural resources. WHAT WE DO We bring business and conservation together. We amplify projects and activate new investment in conservation which returns real benefits for people, prosperity and natural resources. We achieve our goals through our Texan by Nature Certification program, Conservation Wrangler program, & Symposia series. HOW WE DO IT We build upon the already impressive efforts that make Texas a leader in natural resource conservation. Texan by Nature connects the brightest minds & projects with the strongest resources & funding to make the biggest impact for Texans, our economy, and our natural world.

Ruling year info

2012

CEO

Joni Carswell

Main address

3500 JEFFERSON ST STE 301

AUSTIN, TX 78731 USA

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Formerly known as

Taking Care of Texas

EIN

45-1864591

Cause area (NTEE code) info

Natural Resource Conservation and Protection (C30)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Blog

Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Conservation Wrangler

The Texan by Nature Conservation Wrangler program highlights the very best Texan-led conservation projects occurring in the state. Texan by Nature supports select innovative and transformative projects in the field of conservation with tailored aid, resources, and visibility. Conservation Wrangler projects demonstrate tangible returns for people, prosperity, and natural resources – a positive and beneficial Return on Conservation.

Population(s) Served
General/Unspecified

Texan by Nature Project Certification provides Texas employers, organizations, and individuals with recognition of meaningful conservation efforts involving and benefitting people, prosperity, and natural resources. Projects can focus on different natural resources such as wildlife, vegetation, and water, can encompass any Texas geography from urban to rural, and can take many forms such as urban pollinator habitat development, rural land rehabilitation, smart water conservation, or education initiatives. Check out the project pages below for examples of TxN Certified projects. The possibilities are endless–submit the next innovative Texan by Nature Certification project application today!

Population(s) Served
General/Unspecified

Texan by Nature brings conservation and business together for the benefit of our people, prosperity, and natural resources. Texas is a special place – the world’s 10th largest economy, leadership in multiple industries, 11 eco regions, 8 mountain ranges, 150+ conservation organizations, the list could go on and on. We believe that our long term prosperity and health is dependent upon our natural resources and that bringing the groups and attributes together that make Texas unique is an opportunity to drive a new model of conservation for the world. Last year we started a leadership roundtable series that brought together business leaders in each major Texas city to share their thoughts on conservation and its role in their overall mission. Thoughts, successes, dilemmas, and more were shared around the table. Consistently we heard that leaders would like to know more about the work being done across Texas, learn the best practices for their industries, and be recognized for their innovation, collaboration, and efforts in conservation. Based on the feedback and requests from our roundtables and business partners, an idea was born: The Texan by Nature 20. The TxN 20 is an effort to recognize the best work in conservation coming from Texas based businesses. It’s an opportunity to showcase innovation, commitment, and best practices from a variety of industries. We’re excited to partner with Texas Monthly and businesses across the state to celebrate this work.

Population(s) Served
General/Unspecified

Our symposia series identifies key topics related to natural resource conservation. The series connects experts, scholars, and policymakers to hold discourse on emergent issues and results in productive partnerships, research, and funding. Current tracks include: Center for Health and Nature, Pollinator and Monarch Initiatives, and Business Leadership Roundtables

Population(s) Served
General/Unspecified

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of Acres Impacted

This metric is no longer tracked.
Totals By Year
Population(s) Served

General/Unspecified

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Acres impacted adds together the acres from all Conservation Wrangler, TxN Certification, and Business Partnership projects.

Number of People Impacted

This metric is no longer tracked.
Totals By Year
Population(s) Served

General/Unspecified

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

People impacted takes into account all Conservation Wrangler, TxN Certifications, and Business Partnership projects.

Economic Impact

This metric is no longer tracked.
Totals By Year
Population(s) Served

General/Unspecified

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

Economic Impact takes into account all Conservation Wrangler, TxN Certifications, and Business Partnership projects.

Charting impact

SOURCE: Self-reported by organization

Five powerful questions that require reflection about what really matters - results.

What is the organization aiming to accomplish?

WHO WE ARE In 2011 Mrs. Laura Bush founded Texan by Nature to unite business and conservation leaders who believe our state’s prosperity is dependent on the conservation of our natural resources. WHAT WE DO We bring business and conservation together. We amplify projects and activate new investment in conservation which returns real benefits for people, prosperity and natural resources. We achieve our goals through our Texan by Nature Certification program, Conservation Wrangler program, and Symposia series. HOW WE DO IT We build upon the already impressive efforts that make Texas a leader in natural resource conservation. Texan by Nature connects the brightest minds and projects with the strongest resources and funding to make the biggest impact for Texans, our economy, and our natural world. Texan by Nature has the vision to align the broad interests of conservation groups with the resources of businesses, health care institutions, schools, the scientific community, and faith-based organizations. By building on the Texan mindset and combining our respective strengths, we can collectively create a positive impact for Texas’ economy, people, and land for generations to come.

Texan by Nature makes a unique positive impact by: Connecting: We connect people and projects with the resources they need to make a significant impact. Our leadership and extensive partner network allow us to facilitate innovative new investments and research in Texan-led conservation. Communicating: We communicate the importance and impact of Texan-led conservation. Building on the incredible platform our founder Mrs. Laura Bush has developed, we tell our partners’ success stories and work to touch the hearts and minds of all Texans, from schoolchildren to business leaders. Catalyzing: We quickly mobilize resources to support exciting conservation projects in their most critical stages of development. WHY WE DO IT As Texans, it’s in our nature to take care of the wildlife, native habitat, and natural resources that help our economy thrive and help define our identity as Texans. In 2011, Texan by Nature’s founders saw there was great conservation work taking place across the state, but a lack of partnerships and data-based approaches. In a big state where more than 94 percent of land is privately owned, teamwork and targeted strategies are critical to conservation’s success.

We bring Texans together to take care of the place we’re so proud to call home. There’s only one Lone Star State, and conserving its natural resources enhances our collective quality of life. Through our programs, we unite conservation organizations, businesses, health care institutions, schools, the scientific community, and faith-based organizations in Texan-led conservation. We amplify new ideas, advance data-based approaches, and connect people with the resources they need to succeed. The Texan by Nature Conservation Wrangler program highlights the very best Texan-led conservation projects occurring in the state. Texan by Nature supports select innovative and transformative projects in the field of conservation with tailored aid, resources, and visibility. Conservation Wrangler projects demonstrate tangible returns for people, prosperity, and natural resources – a positive and beneficial Return on Conservation. Each year, a selection committee uses a stack rank scoring system to assess the potential impact of submitted projects across a number of quantifiable criteria and then designates between four and six as Conservation Wranglers. Collaborative partnerships for conservation yield great benefits – for our natural landscapes, native plants, and wildlife, and for everyone involved. Texan by Nature Project Certification provides Texas employers, organizations, and individuals with recognition of meaningful conservation efforts involving and benefitting people, prosperity, and natural resources. Projects can focus on different natural resources such as wildlife, vegetation, and water that can encompass any Texas geography from urban to rural and can take many forms such as urban pollinator habitat development, rural land rehabilitation, smart water conservation, or education initiatives. Our symposia series identifies key topics related to natural resource conservation. The series connects experts, scholars, and policymakers to hold discourse on emergent issues and results in productive partnerships, research, and funding. Last year we started a leadership roundtable series that brought together business leaders in each major Texas city to share their thoughts on conservation and its role in their overall mission. Thoughts, successes, dilemmas, and more were shared around the table. Consistently we heard that leaders would like to know more about the work being done across Texas, learn the best practices for their industries, and be recognized for their innovation, collaboration, and efforts in conservation. Based on the feedback and requests from our roundtables and business partners, an idea was born: The Texan by Nature 20. The TxN 20 is an effort to recognize the best work in conservation coming from Texas-based businesses. It’s an opportunity to showcase innovation, commitment, and best practices from a variety of industries. We’re excited to partner with Texas Monthly and businesses across the state to celebrate this work.

Over 94% of Texas land is privately owned, so our conservation solutions lie in the can-do nature of our state’s people. From the dark skies of West Texas to the bright playgrounds of Dallas schools, our work reflects the unique character of our state. And the results are driving real benefits for Texas’ people, prosperity, and natural resources. Texas has the world’s 10th largest economy and is home to many of its biggest companies and most iconic brands. These businesses represent a huge source of state pride—and a huge source of stewardship for the natural world that sustains us all. Texan by Nature helps Texas businesses channel their innovation into conservation, matching it with the expertise of the state’s 150+ conservation organizations. When you partner with us, we can connect you to conservation initiatives that align with your goals and serve your communities. We provide ample opportunities for cross-industry collaboration and recognition along the way. Our work together is Texan-led, based on science and data, and drives tangible results for people, prosperity, and natural resources. If you share our belief that good stewardship is good business, we invite you to partner with us. With many of the most visionary Texas organizations on board, you’ll be in good company. We’re proud to partner with 70+ conservation organizations that are innovating new approaches in every corner of our great state. At Texan by Nature, we connect conservation organizations with the resources and relationships they need to extend their initiatives’ impact. When you partner with us, you gain access to a statewide network of Conservation Partners, Business Partners, researchers, and other like-minded organizations. All of our partners work hard every day to care for Texas’ land, water, and wildlife. And when we collaborate freely and share our expertise, we can accelerate the benefit to our state’s people, prosperity, and natural resources. Texan by Nature measures progress by data-based impact numbers recorded project-by-project surrounding people impacted, economic benefit, and natural resource improvements. Each project is unique, but once those metrics are added together, the greater overall impact is evident!

From our 2018 Annual Report: 1 Conservation Wrangler Summit and Celebration (annual event each fall, 2nd annual in 2019!) Formation of the Center for Health and Nature with Houston Methodist and Texas A&M 5 business leadership roundtables 6 Conservation Wrangler projects (+ 6 in 2019!) 70+ Conservation Wrangler Projects 150+ TxN Certified Projects 320 Business Leaders connected from Across the State 5.7M people reached $18.2M in Economic Benefit 19.5M Acres Impacted In 2019 - selected the first annual Texan by Nature 20 in partnership with Texas Monthly In 2019 and beyond, TxN will continue working strategically with all programmatic partners to continue our Symposia Series, including on-the-ground work with EOG to explore native seed mixes for OIl & Gas site reclamation. We will strive to increase industry participation in conservation, expand certification opportunities, and stay alert to creative and impactful ways to amplify and accelerate conservation in Texas!

Financials

Taking Care of Texas dba TEXAN BY NATURE
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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Taking Care of Texas dba TEXAN BY NATURE

Board of directors
as of 3/23/2020
SOURCE: Self-reported by organization
Board chair

Neal Wilkins

Neal Wilkins Ph.D.

Regan Gammon

Tamara Trail

Cynthia Pickett-Stevenson

Katharine Armstrong

Marc Boom

Joe Crafton

Ray Ingle

Elaine Magruder

Carolyn Miller

Greg Schildwachter Ph.D.

Laura Bush

Organizational demographics

SOURCE: Self-reported; last updated 03/23/2020

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not Transgender (Cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

Disability

No data

Equity strategies

Last updated: 03/23/2020

Policies and practices developed in partnership with Equity in the Center, a project that works to shift mindsets, practices, and systems within the social sector to increase racial equity. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.

Keywords

Conservation Economy, Partnership, Business, Science, Natural Resources, Conservation, Environment, Texas, Stewardship