PLATINUM2024

THE OPEN NOTEBOOK

aka The Open Notebook   |   MADISON, WI   |  https://www.theopennotebook.com

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Mission

The Open Notebook is a 501(c)(3) non-profit organization that is widely regarded as the leading online source of training and educational materials for journalists who cover science. Our ultimate goal is to enable communities to navigate the complexities of how science affects our everyday lives. With that purpose in mind, our work focuses on strengthening journalistic coverage of science, environment, health, and technology. Our publications, courses, workshops, and mentoring programs empower journalists in the U.S. and globally to tell stories that matter, contributing to an informed and engaged society.

Ruling year info

2013

Executive director and editor-in-chief

Dr. Siri Carpenter

Main address

1360 Regent St. Suite 153

MADISON, WI 53715 USA

Show more contact info

EIN

45-2234167

NTEE code info

Professional Societies, Associations (W03)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2022, 2021 and 2019.
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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Developing the skills needed to report well on science is more important than ever—and more challenging than ever. Science itself has become more complex and fast-moving. The world has become more polarized, to the point where even the very definition of a fact is up for grabs. Yet opportunities for formal training in science journalism and for newsroom mentorship have dwindled drastically as the journalism industry has contracted.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Craft-focused articles on science journalism

The Open Notebook has published more than 600 reported features, in-depth interviews, annotated stories, profiles, and other tools and resources aimed at helping journalists at all levels of experience improve their skills in covering science. The organization's book, THE CRAFT OF SCIENCE WRITING: SELECTIONS FROM THE OPEN NOTEBOOK, is widely used in science journalism courses and by aspiring and working science writers.

Population(s) Served
Adults

The Open Notebook offers several mentoring programs, including a year-long mentored fellowship for early-career science journalists. This intensive fellowship, supported by the Burroughs Wellcome Fund, provides an opportunity for fellows to work with a paid mentor to conduct story-behind-the-story interviews and report and write feature articles on the craft of science writing, for publication at The Open Notebook.

TON also hosts the Covering Science Community. Supported by the Burroughs Wellcome Fund and the Simons Foundation, the Covering Science Slack is a community of practice for local and general assignment reporters and editors.

The Sharon Dunwoody Science Journalism Mentoring Program is a free, nine-month mentoring program aimed at supporting journalists who are from underrepresented communities. This mentoring program is made possible at no cost to participants through the generous support of Science Sandbox and the Chan Zuckerberg Initiative.

Population(s) Served

The Open Notebook has published hundreds of articles aimed at helping science journalists sharpen their skills. Our readers come from almost every country in the world, and include thousands of people whose first language is Spanish. TON en Espaol is a collection of dozens of popular TON articles translated into Spanish.

Population(s) Served
People of Latin American descent
Adults

The Diverse Voices in Science Journalism series, which contains dozens of in-depth reported articles centered on DEI issues, aims to examine the experiences, expertise, and perspectives of science journalists from communities that are underrepresented in science journalism. This program is a partnership with the National Association of Science Writers Diversity Committee and is supported by the Simons Foundation.

Population(s) Served
Adults

The Open Notebook’s free Science Journalism Master Classes, supported by the Kavli Foundation, help science journalists at all levels of experience sharpen their ability to find and vet story ideas, craft effective pitches, report and write impactful stories, collaborate with editors, and more. Each Science Journalism Master Class drills into one skill or habit, presented in a series of five to eight lessons, delivered by email. Students come away with greater mastery of their craft.

Population(s) Served

The Open Notebook offers a number of different workshops, job simulations and other trainings, and consultations to help journalists, editors, and newsroom teams advance their skills in covering science.

Population(s) Served
Adults
Adults

Where we work

Awards

Community Award (Siri Carpenter) 2023

Online News Association

Affiliations & memberships

Institute for Nonprofit News 2022

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of participants attending course/session/workshop

This metric is no longer tracked.
Totals By Year
Related Program

Science writing and editing workshops

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

The Open Notebook began offering online workshops for science writers and editors in 2022. We offer workshops under our own auspices and through media organizations, newsrooms, and universities.

Number of job skills training courses/workshops conducted

This metric is no longer tracked.
Totals By Year
Related Program

Science writing and editing workshops

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

The Open Notebook began offering online workshops for science writers and editors in 2022. We offer workshops under our own auspices and through media organizations, newsrooms, and universities.

Number of unique website visitors

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of publications identifying sector best practices

This metric is no longer tracked.
Totals By Year
Related Program

Craft-focused articles on science journalism

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

This metric relates to the number of articles we have published each year at our website, https://www.theopennotebook.com. Our articles focus on best practices in science journalism.

Number of overall donors

This metric is no longer tracked.
Totals By Year
Type of Metric

Other - describing something else

Direction of Success

Increasing

Number of grants received

This metric is no longer tracked.
Totals By Year
Type of Metric

Other - describing something else

Direction of Success

Holding steady

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

The Open Notebook is a 501(c)(3) non-profit organization that is widely regarded as the leading online source of training and educational materials for journalists who cover science. Our ultimate goal is to enable communities to navigate the complexities of how science affects our everyday lives. Toward that end, our work focuses on strengthening journalistic coverage of science, environment, health, and technology. Our publications, courses, workshops, and mentoring programs empower journalists in the U.S. and globally to tell stories that matter, contributing to an informed and engaged society.

We are dedicated to fostering a supportive, diverse, and inclusive global community that enables reporters and editors who cover science to learn and thrive. We envision a world in which journalists everywhere are fully empowered to tell impactful stories about science that contribute to a more informed and engaged society, combat misinformation, and enable communities to navigate the complexities of our ever-changing world.

Our publications, courses, workshops, and mentoring programs empower journalists in the U.S. and globally to tell stories that matter, contributing to an informed and engaged society. Below is a summary of our major programs.

PUBLISHING TOOLS AND RESOURCES FOR JOURNALISTS WHO COVER SCIENCE

• We have published almost 600 in-depth articles on the craft of science journalism, and all of them are freely available to anyone worldwide.
• More than 50 of these center diversity, equity and inclusion in science journalism; these include articles on topics such as covering Indigenous communities, reporting and writing with trans-inclusion in mind, navigating bias in newsrooms, finding diverse sources for science stories, freelancing on a student visa, covering health disparities, and much more.
• TON en Español is our collection of dozens of popular TON articles translated into Spanish, reaching some 15,000 readers.
• We offer a variety of resources to assist local journalists, including a community of practice for local and general-assignment reporters, a brown-bag series for local newsrooms, and a library of articles and tip sheets focused on challenges that journalists may face in covering science at the local level.
• Our Science Writers Database is a free, global directory of science journalists, writers, editors, and other communicators who cover science.
• The TON Pitch Database is a searchable resource containing 308 successful queries to a wide range of publications. This unique tool gives science journalists the opportunity to study the first—and often the most difficult—step in producing outstanding science stories.
• Our book The Craft of Science Writing, published by the University of Chicago Press, offers an essential primer for science writers, students, and others who want to improve their science communication skills.

TRAINING AND MENTORING STUDENTS AND WORKING JOURNALISTS
• We offer free online skills courses through our Science Journalism Master Classes; more than 9,000 people have taken at least one of our courses, which have an 83% completion rate, on average.
• We run a number of mentoring programs, including an intensive yearlong mentored fellowship for early-career science journalists, a community of practice for local journalists interested in integrating science, health, environment or technology into their stories; a one-to-one mentoring program for science journalists from historically underrepresented communities; and a peer-mentoring community for international students in science writing
• We run workshops, both under our own auspices and in partnership with newsrooms, universities, and other organizations. These include training workshops on topics such finding effective story angles and pitching science stories; covering scientific studies, editing science stories and coaching writers; covering science with diversity, equity, and inclusion in mind; data analysis and visualization; and structuring science stories.

The Open Notebook has been publishing regularly since October 2010, and weekly since January 2013.

The co-founders of The Open Notebook are Siri Carpenter and Jeanne Erdmann, experienced science journalists, each with more than 20 years of experience in the field. Carpenter, TON's executive director and editor-in-chief, is an award-winning journalist and editor whose work has appeared in The New York Times, the Los Angeles Times, Science, Science News, Scientific American, and many other publications. TON's board includes nine respected journalists whose work has been recognized with numerous awards.

Contributors to the site include dozens of highly regarded journalists and editors. Examples include Christie Aschwanden, Brooke Borel, Shraddha Chakradhar, Nadia Drake, Jeanne Erdmann, Laura Helmuth, Jane C. Hu, Jude Isabella, Jyoti Madhusoodanan, Amanda Mascarelli, Michelle Nijhuis, Kendra Pierre-Louis, Sandeep Ravindran, Alexandra Witze, David Wolman, Katherine J. Wu, Ed Yong, Tom Yulsman, Sarah Zhang, and Carl Zimmer, among many others.

The Open Notebook was launched in October, 2010. Every month, 15,000–25,000 people from around the world visit the site each month. The Open Notebook is widely regarded as the “textbook of science journalism."

Our goals are:

* To continue to expand and deepen the resources we offer to help journalists develop their skills and find community.

* To support increased diversity, equity and inclusion in science journalism.

* To curate our resources to aid journalism instructors in incorporating TON into course planning and to allow journalists at all levels of experience to use TON as a self-directed curriculum.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, We don’t have the right technology to collect and aggregate feedback efficiently, It is difficult to find the ongoing funding to support feedback collection, Staff find it hard to prioritize feedback collection and review due to lack of time

Financials

THE OPEN NOTEBOOK
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Operations

The people, governance practices, and partners that make the organization tick.

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

THE OPEN NOTEBOOK

Board of directors
as of 11/22/2024
SOURCE: Self-reported by organization
Board chair

Jane Hu

The Open Notebook

Term: 2020 - 2026

Jeanne Erdmann

Journalist/Freelance

Alexandra Witze

Journalist and author/Freelance

Ann Finkbeiner

Journalist and author/Freelance

Shraddha Chakradhar

Editor/Science

Siri Carpenter

The Open Notebook

Ashley Smart

Journalist/Undark

Sisi Wei

Journalist/Markup

María Paula Rubiano A.

Journalist/Freelance

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 1/26/2024

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability

We do not display disability information for organizations with fewer than 15 staff.

Equity strategies

Last updated: 01/26/2024

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.