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THE OPEN NOTEBOOK

aka The Open Notebook   |   MADISON, WI   |  https://www.theopennotebook.com

Mission

More than ever before, high-quality science journalism is essential for public understanding of science and for a well-functioning democracy. Science journalists play a demanding role in society—they must not only explain the newest advances in scientific research, but also provide critical context and analysis on issues as ranging from infectious disease to renewable energy; shed light on the human beings behind the research; and serve as watchdogs to help ensure the continued freedom and integrity of the scientific enterprise. The Open Notebook is dedicated to helping science journalists cultivate fundamental skills that enable them to fulfill this role.

Ruling year info

2013

Co-founder and editor-in-chief

Dr. Siri Carpenter

Main address

1360 Regent St. Suite 153

MADISON, WI 53715 USA

Show more contact info

EIN

45-2234167

NTEE code info

Professional Societies, Associations (W03)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2019 and 2018.
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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Science journalists play a demanding role in society—they must not only explain the newest advances in scientific research, but also provide critical context and analysis on issues as ranging from infectious disease to renewable energy; shed light on the human beings behind the research; and serve as watchdogs to help ensure the continued freedom and integrity of the scientific enterprise. To fulfill such a role takes skill. And the skills that science journalists need are endangered. Only a fraction of working science journalists are trained in formal journalism programs. And with the shrinking number of traditional staff jobs available, science journalism is fast moving toward a "gig economy" that relies on freelancers to produce work once done by staffers. One effect of that shift is that fewer journalists have the opportunity to master skills through the natural mentoring that takes place in newsrooms.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Craft-focused articles on science journalism

The Open Notebook has published more than 500 reported features, in-depth interviews, annotated stories, profiles, and other tools and resources aimed at helping science journalists at all levels of experience improve their skills. The organization's book, THE CRAFT OF SCIENCE WRITING: SELECTIONS FROM THE OPEN NOTEBOOK, is widely used in science journalism courses and by aspiring and working science writers.

Population(s) Served
Adults

The Open Notebook offers a year-long mentored remote fellowship for early-career science journalists. The fellowship, supported by the Burroughs Wellcome Fund, provides an opportunity for fellows to develop their skills by working with a paid mentor to conduct story-behind-the-story interviews and report and write feature articles on the craft of science writing, for publication at The Open Notebook.

Population(s) Served

The Open Notebook has published hundreds of articles aimed at helping science journalists sharpen their skills. Our readers come from almost every country in the world, and include thousands of people whose first language is Spanish. TON en Español is a growing collection of popular TON articles translated into Spanish.

Population(s) Served
People of Latin American descent
Adults

The Diverse Voices in Science Journalism series aims to examine the experiences, expertise, and perspectives of science journalists from communities that are underrepresented in science journalism. This program is a partnership with the National Association of Science Writers’ Diversity Committee and is supported by Science Sandbox, an initiative of the Simons Foundation.

Population(s) Served
Adults

The Open Notebook’s free Science Journalism Master Classes help science journalists at all levels of experience sharpen their ability to find and vet story ideas, craft effective pitches, report and write impactful stories, collaborate with editors, and more. Each Science Journalism Master Class drills into one skill or habit, presented in a series of five to eight lessons, delivered by email. Students come away with greater mastery of their craft.

Population(s) Served
Adults
Adults

Where we work

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

The Open Notebook is dedicated to helping science journalists cultivate their skills. We do this through articles and other resources published at TheOpennNotebook.com, through workshops, and through our book published in February 2020, The Craft of Science Writing.

In our Story-Behind-the-Story Interviews, The Open Notebook asks science journalists to deconstruct their working process, from inception to completion.

Our Reported Features focus on specific elements of the craft of science journalism, from finding ideas to taking good notes to writing effective ledes—and much more.

In TON's Storygram series, a collaboration with the Council for the Advancement of Science Writing between 2016 and 2019, experienced journalists provide in-depth annotations of award-winning science stories (along with Q&A interviews with the authors). Our goal is to show what makes the best stories great.

Through our Diverse Voices project, a collaboration with the National Association of Science Writers' Diversity Committee, we aim to examine the experiences, expertise, and perspectives of science journalists from communities that are underrepresented in science journalism.

TON's A Day in the Life series asks science journalists to break down the habits and tricks and must-have tools that get them through the day.

The Open Notebook’s Ask TON advice column invites our audience to privately submit craft-related questions, which we then pose to experienced writers and editors, allowing journalists of all experience levels to tap into the expertise of their peers. 

Our Single Best video series provides quick nuggets of winning advice.

Part practical guidance, part writerly voyeurism, TON’s Natural Habitat audio slideshows visit science writers in their working spaces—from home offices to coffee shops to  hammocks—and invite them to share the accoutrements that help them do their best work.

Our Office Hours series invites journalism instructors to share the insights they've gleaned as teachers.

The TON Pitch Database is a searchable resource containing more than 200 successful news and feature queries to a wide range of publications. This unique tool gives science journalists the opportunity to study the first—and often the most difficult—step in producing outstanding science stories.

Our fellowship program for early-career science journalists is funded by a grant from the Burroughs Wellcome Fund. This eight-month, paid fellowship provides an opportunity for early-career science journalists to develop their skills by conducting story-behind-the-story interviews and creating reported features for publication at The Open Notebook, working with a dedicated mentor.

TON en Español is our growing collection of popular TON articles translated into Spanish.

Our first book, The Craft of Science Writing, published in February 2020, offers an essential primer for science writers, students, and others who want to improve their ability to tell stories about science.

The Open Notebook has been publishing regularly since October 2010, and weekly since January 2013.

The co-founders of The Open Notebook are Siri Carpenter and Jeanne Erdmann, are experienced science journalists, each with more than 15 years' experience in the field. Carpenter, TON's editor-in-chief, is an award-winning freelance science journalist, contributing editor for Science News for Students, and former features editor at Discover magazine. Her work has appeared in The New York Times, the Los Angeles Times, Science, Science News, Scientific American, Scientific American Mind, Spectrum, The Oprah Magazine, Prevention, and many other publications. Erdmann, TON's editor-at-large, is an award-winning health and science writer whose work has appeared in Discover, Women's Health, Aeon, Slate, The Washington Post, Nature Medicine, and Nature, among other publications.

TON's board includes 5 respected journalists whose work has been recognized with numerous awards.

Contributors to the site include dozens of highly regarded journalists and editors. Examples include Christie Aschwanden, Brooke Borel, Nadia Drake, Jeanne Erdmann, Laura Helmuth, Jude Isabella, Amanda Mascarelli, Michelle Nijhuis, Kendra Pierre-Louis, Tasneem Raja, Alexandra Witze, David Wolman, Ed Yong, Tom Yulsman, and Carl Zimmer, among many others.

The Open Notebook was launched in October, 2010. Since then, nearly three quarters of a million people from around the world have visited the site, and tens of thousands are regular users, returning dozens of times. The Open Notebook is widely regarded as the “textbook of science journalism."

Our goals are:

* To continue to expand and deepen the resources we offer to help journalists improve their skills.

* To support increased diversity and inclusion in science journalism.

* To curate our resources to aid journalism instructors in incorporating TON into course planning and to allow journalists at all levels of experience to use TON as a self-directed curriculum.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • Who are the people you serve with your mission?

    We serve science journalists and other science writers around the world, including students, newcomers to the field, and established science journalists.

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • What significant change resulted from feedback?

    Based on feedback from the community The Open Notebook serves, we have -- Expanded the scope of our coverage to include more international perspectives on science journalism -- Expanded our Spanish translations program -- Created special collections of materials for subgroups of journalists such as newcomers to the field, environmental journalists, journalists covering COVID-19, and journalists who prefer to consume our articles in Spanish -- Developed a free online course series on the craft of science writing -- Created resources to assist science journalists in efforts to include diverse sources in their journalism

  • Which of the following feedback practices does your organization routinely carry out?

    We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, It is difficult to find the ongoing funding to support feedback collection, Staff find it hard to prioritize feedback collection and review due to lack of time

Financials

THE OPEN NOTEBOOK
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Operations

The people, governance practices, and partners that make the organization tick.

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

THE OPEN NOTEBOOK

Board of directors
as of 04/20/2023
SOURCE: Self-reported by organization
Board chair

Dr. Siri Carpenter

The Open Notebook

Term: 2010 - 2030

Jeanne Erdmann

Journalist/Freelance

Alexandra Witze

Journalist and author/Freelance

Ann Finkbeiner

Journalist and author/Freelance

Shraddha Chakradhar

Editor/STAT News

Jane C. Hu

Journalist/Freelance

Ashley Smart

Journalist/Undark

Sisi Wei

Journalist/Markup

María Paula Rubiano A.

Journalist/Freelance

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 4/20/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

Disability

We do not display disability information for organizations with fewer than 15 staff.

Equity strategies

Last updated: 04/20/2023

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
Policies and processes
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.