18 REASONS

Let's cook together!

San Francisco, CA   |  www.18reasons.org

Mission

Our mission is to empower our community with the confidence and creativity needed to buy, cook, and eat good food every day.

Ruling year info

2012

Executive Director

Sarah Nelson

Main address

3674 18th St.

San Francisco, CA 94110 USA

Show more contact info

EIN

45-3059509

NTEE code info

Public Health Program (E70)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Home cooking improves community health. Our Cooking Matters students do not know how to shop for healthy foods or cook with fresh produce before our classes. According to the CDC, only 13% of Californians eat enough produce, and "there is a perception that fruits and vegetables are more expensive than other foods that is not accurate." Further, San Franciscans spend 1.4% of their income on sugary beverages and just 2.1% on fruits and vegetables. Our Cooking Matters program is proven to reduce participants' sugar-sweetened beverage consumption and increase their consumption of healthy foods and their food security scores. The demands of modern society have all but erased our opportunities to prepare food together in community. Our programs offer our community of teachers, students, and volunteers a time to come together and have a positive experience with homemade food around a shared table. Our need for connection is an essential, if difficult to quantify, driver of our programs.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Cooking Matters

Each year, through our free Cooking Matters program, we teach thousands of low-income adults, kids, and families how to buy, cook, and eat good food on a tight budget. We use evidence-based, learner-centered curricula proven to help our participants make lasting healthy changes and enjoy improved food security. Our interactive classes pair hands-on cooking practice with culturally-appropriate nutrition discussions and healthy grocery donations. The food skills education we provide allows food-insecure households to tap into their ingenuity and make the best possible use of their food resources. Cooking Matters classes are facilitated by peer health educators (who are low-income community members 18 Reasons employs to teach in their own neighborhoods and languages) and volunteers passionate about sharing their love of healthy home cooking.

Population(s) Served
Economically disadvantaged people
At-risk youth

Our second-largest program is our community cooking school, the 18th Street Kitchen, where we play nightly host to hands-on cooking classes, cheesemaking and fermentation workshops, dinners with farmers and brewers, wine seminars, and just about anything we can think of that will help our community become more excited about cooking and eating good food every day. We open our doors during the daytime for corporate team-building experiences and private rentals to inspire groups of colleagues and friends to cook together from scratch. Our guest teachers are passionate about home cooking and sharing their experiences in kitchens across the globe.

18th Street Kitchen events are offered on a fee-for-service basis, with scholarships offered for each class. These program service fees support our free Cooking Matters programming.

Population(s) Served
Adults

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of clients participating in educational programs

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

This metric represents our unduplicated number of students: low-income participants in our free Cooking Matters series and grocery store tours plus the number of paying 18th Street Kitchen students.

Estimated dollar value of food donations distributed to community feedings programs

This metric is no longer tracked.
Totals By Year
Population(s) Served

At-risk youth, Economically disadvantaged people, Immigrants and migrants

Related Program

Cooking Matters

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

In each class series of our free, 6-week Cooking Matters series, participants cook 18 healthy, affordable recipes. They also receive healthy grocery donations to help them practice recipes at home.

Number of health education trainings conducted

This metric is no longer tracked.
Totals By Year
Population(s) Served

At-risk youth, Economically disadvantaged people, Immigrants and migrants

Related Program

Cooking Matters

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

This is the total number of Cooking Matters cooking and nutrition classes that we conducted throughout the year. Each class reaches an average of 12 participants.

Number of paid registrants to classes

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Adolescents, Preteens

Related Program

18th Street Kitchen

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

We host ticketed food education programs at our 18th Street Kitchen. Proceeds from these paid programs support our free program, Cooking Matters. This metric is the unduplicated # of ticket buyers.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Our mission is to empower our community with the confidence and creativity to buy, cook, and eat good food every day. Our vision is to create equity and belonging through the transformative and healing power of home cooking.

To achieve our mission, we offer two food education programs: our 18th Street Kitchen program, which raises money through ticket sales, caters to an audience of community-minded foodies; and our Cooking Matters program, which offers free, hands-on cooking and nutrition education paired with grocery donations for low-income families.

Our Cooking Matters program specifically focuses on low-income individuals who need free resources and strategies to help them shop for and prepare healthy food on a limited budget. Our program is proven to increase participants' consumption of fruits and vegetables, decrease consumption of sugar-sweetened beverages, decrease their food insecurity scores, and increase the time they spent planning and cooking meals together with their families.

Our 18th Street Kitchen offers cooking education and other food-related events (film screenings, wine pairing classes, community dinners, and more) for paying students as well as students supported by our scholarship fund. Our goal with these programs is, as with Cooking Matters, to increase home cooking and food skills and to bring our community together around a shared table.

Collaboration: 18 Reasons partners with over 100 nonprofits and agencies each year to deliver the Cooking Matters program to our target audience in an environment that is already familiar to our participants. Partners include public schools, affordable housing sites, clinics, community centers, and more.

Multiplier effect: 99% of our graduates share what they learned in our programs with people at home. Our target audience, low-income caregivers of young children, can multiply the power of our intervention by changing their habits to ensure a healthier next generation.

Peer health education: We train low-income community members, mostly women of color, to become Peer Health Educators and deliver programming in their own communities. This program offers disadvantaged people valuable training in cooking, nutrition, and facilitation skills. Peer Health Educators make our curriculum all the more relevant and compelling for our participants, who share linguistic and cultural ties with their teachers.

18 Reasons employs a diverse and talented staff, and we have a deeply committed Board. The Board’s oversight of our organization is undergirded by their professional excellence across a wide array of fields: finance, nonprofit management, business administration, wealth management, program strategy, community organizing, and more. Our staff capacity is supplemented by our 800 volunteers and our 40 trained Peer Health Educators. Our programs are evidence-based, and we participate in comprehensive and rigorous program evaluation to make sure we are achieving our mission.

We have proven the value of our programs to our community of supporters, and we are proud of our diverse funding streams, including individual donations, government and foundation grants, and the innovative fee-for-service model at our 18th Street Kitchen. We have strong cash flow and emergency reserves, should they be needed. Our facilities include our 18th Street Kitchen space, which features a full commercial kitchen and 15 mobile kitchen units that we use to teach Cooking Matters in community settings.

Annually, we now reach over 3,500 students through Cooking Matters and over 2,000 students through our 18th Street Kitchen. Our graduates consistently report significant and lasting healthy behavior changes as a result of our classes. We are recognized for our thought leadership in food justice. We are members of multidisciplinary coalitions fighting for equitable services and policies such as County Nutrition Action Partners, the Oakland Food Policy Council, Shape Up San Francisco, and many more. Members of our staff recently received the Good Neighbor award from the Golden State Warriors and the Spirit of Philanthropy Award from the Association of Fundraising Professionals.

As we look toward the future, we plan to expand our state-wide satellite program, through which we operate Cooking Matters in partnership with CA agencies outside of our organization's Bay Area geographical scope. We also plan to expand our programmatic offerings for low-income parents, recent immigrants, and at-risk youth, all of whom are at a time of life when they are likely to make healthy lifestyle changes.

Financials

18 REASONS
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

18 REASONS

Board of directors
as of 5/28/2021
SOURCE: Self-reported by organization
Board chair

Patricia Farrar-Rivas

Aaron Hardisty

Slalom Management Consulting

Sarah Nelson

18 Reasons

Sam Mogannam

Bi-Rite Family of Businesses

Calvin Tsay

Bi-Rite Family of Businesses

Patricia Farrar-Rivas

Veris Wealth Partners

Jessica Meksavan

MUFG Bank

Isaac Buwembo

Year Up

Maggie Spicer

Whisk Creative

Robert Rosner

Buena Vista Fund Management

Rosabel Tao

Rosabel Tao Consulting

Shannon White Cogen

ScholarMatch

Poonam Singh

DocuSign

Marian Baldauf

Dodge & Cox

Suzy Obst

Myovant Sciences

Sarah Wigglesworth

The College Preparatory School

Erin Dangerfield

The Golden State Warriors

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 08/28/2020

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female
Sexual orientation
Decline to state
Disability status
Decline to state

Race & ethnicity

Gender identity

 

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 08/28/2020

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.