PLATINUM2024

THE CUPCAKE GIRLS

Respect. Resources. Relationships.

Las Vegas, NV   |  www.thecupcakegirls.org

Mission

We provide confidential support to those involved in the sex industry, as well as those affected by domestic sex trafficking through holistic resources, case management, and after care.

We provide nonjudgmental support to empower our clients in their pursuits through respect, resources, and relationships.

Ruling year info

2014

Executive Director

Amy-Marie Merrell

Main address

3110 S. Valley View Blvd Suite 201

Las Vegas, NV 89102 USA

Show more contact info

EIN

45-3970815

NTEE code info

Human Service Organizations (P20)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

The Cupcake Girls envisions a world where sex trafficking is eradicated and sex workers are safe and empowered.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Resource Referral Program

THE CUPCAKE GIRLS HAS HUNDREDS OF RESOURCES IN OUR NETWORK AVAILABLE TO CLIENTS THROUGH OUR RESOURCE REFERRAL PROGRAM.

The Referral Program serves clients who have one or two particular needs by giving referrals to vetted, safe, and inclusive partners and resources who have agreed to see our clients pro-bono or at a reduced cost. These partners may be individuals or organizations in the community and include doctors, tax preparers, therapists, and parent and family resources.

Population(s) Served
Sex workers

THE ADVOCACY PROGRAM IS INTENDED FOR CLIENTS WITH MORE ROBUST GOALS.

In this program, clients meet weekly with an assigned Cupcake Girls Advocate who will collaborate to set and achieve S.M.A.R.T. (Specific, Measurable, Achievable, Relevant, + Time-Based) goals, and connect clients with partners and resources. The Advocacy program assists with needs such as: domestic violence, sex trafficking, substance abuse, career development, and homelessness. This program on average lasts 6-9 months, but there is no end date. A client may work with our Advocacy program for as long as they need.

Population(s) Served

THE MENTORSHIP PROGRAM IS FOR CLIENTS WHO ARE INTERESTED IN AN ONGOING 1:1 CONNECTION AND SUPPORT SYSTEM.

The Mentorship Program is intended for clients who would like a support system and someone to talk to on a regular basis but who aren’t looking for resources/assistance with achieving goals. It is more centered on general personal and professional development than the Referral or Advocacy programs.

Population(s) Served

SUPPORT GROUPS PROVIDE A SPACE WHERE FOLKS ARE ABLE TO CONNECT WITH PEERS FOR SUPPORT AND COMMUNITY BUILDING.

Support groups offer peer support on a weekly, 90 minute basis. Support Groups are for clients of The Cupcake Girls and approved guests who are within the population we work with. Support groups are free.

Population(s) Served
Sex workers
Sex workers
Sex workers

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Average number of service recipients per month

This metric is no longer tracked.
Totals By Year
Related Program

Resource Referral Program

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of people no longer couch surfing or doubling up with others as a result of the nonprofit's efforts

This metric is no longer tracked.
Totals By Year
Related Program

Advocacy

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Number of homeless participants engaged in mental health services

This metric is no longer tracked.
Totals By Year
Related Program

Advocacy

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of direct care staff who received training in trauma informed care

This metric is no longer tracked.
Totals By Year
Related Program

Advocacy

Type of Metric

Input - describing resources we use

Direction of Success

Holding steady

Number of timely caseworker visits

This metric is no longer tracked.
Totals By Year
Related Program

Advocacy

Type of Metric

Input - describing resources we use

Direction of Success

Holding steady

Total dollars distributed for utilities assistance

This metric is no longer tracked.
Totals By Year
Related Program

Advocacy

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Number of clients participating in support groups

This metric is no longer tracked.
Totals By Year
Related Program

Support Groups

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of therapy hours provided to clients

This metric is no longer tracked.
Totals By Year
Related Program

Resource Referral Program

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Number of clients who report a greater sense of purpose and improved overall wellness

This metric is no longer tracked.
Totals By Year
Related Program

Advocacy

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Goal 1: Offer free mental health counseling from credentialed providers to clients organization-wide.

Goal 2: Provide staff with competitive, equitable compensation to ensure best quality of care for participants, while prioritizing hiring those with lived experience.

Goal 3: Create a fundraising plan and implement revenue strategies for organizational sustainability.


Goal 1:
- Research good design by talking intentionally with providers already doing this work to partner and/or duplicate models when needed (Pineapple support, William Temple House, etc)
- Design Oregon mental health counseling program pilot, including roles, services offered, funding
- Evaluate lessons learned from Oregon pilot and update program design
- Hire a counseling supervisor who is trauma-informed/sexual trauma training; been part of / worked with this specific population, etc.
- Create formal pre-screening/vetting process including tasks that need to be completed in order to evaluate interns for readiness
- Recruit paid graduate interns from local universities in fields for licensed counseling
- Consider major gift endowment for long-term sustainability of program
- Long term goal - more therapists who are experienced in working with sex trafficking victims/survivors and consensual sex workers

Goal 2:
- Review Candid Compensation Report annually
- Create list of comparable orgs in Oregon & Nevada for benchmarking survey
- Every three years, conduct benchmarking survey with comparable orgs
- Report out to the BOD
- Use this information for the annual budgeting process.
- Pull a report annually to show what other orgs our size are paying their people - look at comparable job duties + roles at those orgs and Look up the cost of living in each of the cities that staff is living.
- Define what equitable compensation at The Cupcake Girls means.

Goal 3:
- Create a donor love campaign
(branch managers connecting with individual donors)
- Campaign to convert one time change takes action donors into recurring donors
- Prepare to be eligible for federal grants and research fit for federal funding (which opportunities are a fit, completing private audit)
- Branches create and implement plan for outreach to local businesses for support
- Continue to research and cultivate relationships with institutional funders (foundations, corporate philanthropy, etc.)
- Explore opportunities for earned revenue (e.g. trainings/education offerings)

Financials

THE CUPCAKE GIRLS
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Operations

The people, governance practices, and partners that make the organization tick.

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

THE CUPCAKE GIRLS

Board of directors
as of 03/11/2024
SOURCE: Self-reported by organization
Board chair

Charlotte Stokely

Dr. Dominique Burns

Board Treasurer

Shannon Anderson

Board Secretary

Jessica Castillo

Board Member

Dr. Monique Martinez-Quiros

Board Member

Melissa Sims

Board Member

Miriam Bellows

Board Member

Trina Brown

Board Member

Courtnee Draper

Board Member

Jill Kays

Board Member

Leah Mahi

Board Member

Mistress Mei

Board Member

Ariel Richer

Board Member

Sofia Rose

Board Member

Clara Tang

Board Member

Organizational demographics

SOURCE: Self-reported; last updated 3/11/2024

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability

No data