Honoring America's Veterans
To honor and recognize our nation's veterans for their service to our country.
Programs and results
What we aim to solve
When many military servicemembers come back from their military service, they may carry some trauma or burden depending on their service to our country. Some are afflicted with disorders, mental health issues, moral injury, and yet many still feel patriotic, so in some ways, it is conflicting. We hope to help them realize their service, no matter what they faced, was a needed part in providing a defense of our nation. And for their service, we aim to honor them, recognize them, and help them heal.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Phoenix Veterans Day Parade
This is a large-scale special event designed to honor and recognize our nation's veterans on Veterans Day.
Grand Marshals Heroes Recognition Program
To honor and recognize the nominees of the Phoenix Veterans Day Parade. Each year, the team garners around 100 nominees. We select seven of those nominees from World War II to the present day. Our future hope is to create a program where we can honor those who are nominated but not selected.
Where we work
External reviews

Photos
Our results
How does this organization measure their results? It's a hard question but an important one.
Number of audience members with favorable attitudes towards the issue or interest
This metric is no longer tracked.Totals By Year
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Context Notes
Each year we ask the City of Phoenix Police and recurring parade participants to estimate the number of attendees. Each year it grows a few thousand.
Number of audience members willing to take action on behalf of a specific issue
This metric is no longer tracked.Totals By Year
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Context Notes
Each year we ask organizations to support us on the day of the parade. These volunteers then become a support team for our event.
Number of broadcast audience members
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Holding steady
Context Notes
We gather the media statistics from a monitoring service to let us see the impressions we receive from the Phoenix Veterans Day Parade.
Number of individuals in the target audience that expresses intent to adopt (or continue) desired behavior
This metric is no longer tracked.Totals By Year
Type of Metric
Input - describing resources we use
Direction of Success
Increasing
Context Notes
Each year we endeavor to garner new sponsors to help us fund the Phoenix Veterans Day Parade.
Number of audience members saying issue is important to them
This metric is no longer tracked.Totals By Year
Type of Metric
Input - describing resources we use
Direction of Success
Holding steady
Context Notes
We strive to build an engaging level of participants to be in the Phoenix Veterans Day Parade.
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
We hope to help our nation's military veterans realize their service, no matter what they faced, was a needed part in providing a defense of our nation. And for their service, we aim to honor them, recognize them, and help them heal.
What are the organization's key strategies for making this happen?
-Presenting the Phoenix Veterans Day Parade
-Hosting additional honor and recognition events
What are the organization's capabilities for doing this?
Our board garners the funding needed to present the parade and to host additional events. We coordinate with the City of Phoenix in presenting the Phoenix Veterans Day Parade, a large-scale special event, that honors and recognizes our nation's veterans. We garner 45,000 spectators, hundreds of volunteers and work with 2500 parade participants.
What have they accomplished so far and what's next?
We have successfully presented the parade as the sole sponsoring organization since 2013. Our veterans and our community continue to share with us the importance of this event in helping them heal.
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Honoring America's Veterans
Board of directorsas of 02/22/2020
Mr. Brian Ishmael
HAV
Term: 2018 - 2021
Mr. John Ramirez
HAV
Term: 2019 - 2021
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
Sexual orientation
Disability
We do not display disability information for organizations with fewer than 15 staff.
Equity strategies
Last updated: 02/22/2020GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
- We use a vetting process to identify vendors and partners that share our commitment to race equity.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
- We have community representation at the board level, either on the board itself or through a community advisory board.
- We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
- We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.