Health—General & Rehabilitative

SEE BENEATH INC

Early Developmental Tools for Children with Autism

Encinitas, CA

Mission

To engage and educate children with autism by creating and providing innovative tools that foster positive change and help children reach developmental milestones.

Ruling Year

2013

Chairman

Gerin Gaskin

Main Address

1461 Rancho Encinitas Dr

Encinitas, CA 92024 USA

Keywords

Autism, ASD, Education, Media, App, Videos

EIN

45-4755266

 Number

7088285103

Cause Area (NTEE Code)

Public Health Program (E70)

IRS Filing Requirement

This organization is required to file an IRS Form 990-N.

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Social Media

Programs + Results

What we aim to solve New!

The incidence of Autism Spectrum Disorders is rapidly increasing, up to 1 in 68 children in a recent CDC study. One challenge for parents of young children with autism is finding tools and products that are designed specifically for children with autism and their families. See Beneath creates early development tools that are specifically designed for children with autism to support engagement and learning with their families and teachers.

Aiko & Egor: Animation 4 Autism is our first tool and is an app that uses simplified animation and evidenced-based techniques to increase engagement between adult and child and provide opportunities to practice developmental skills. The animated videos are also very entertaining and serve as a motivating tool for all children.

Our programs

What are the organization's current programs, how do they measure success, and who do the programs serve?

SOURCE: Self-reported by organization

Aiko & Egor

Where we workNew!

Charting Impact

Five powerful questions that require reflection about what really matters - results.

SOURCE: Self-reported by organization

What is the organization aiming to accomplish?

What are the organization's key strategies for making this happen?

What are the organization's capabilities for doing this?

How will they know if they are making progress?

What have and haven't they accomplished so far?

See Beneath's current goals are to 1) improve our Aiko & Egor: Animation 4 Autism app and release the Skill Building game feature, 2) increase the organization's visibility and community influence, 3) continue to grow and develop the organization's capacity to increase impact, and 4) conduct research on how children respond to the Aiko & Egor videos and application.

To achieve our goals, See Beneath will implement 1) an online marketing strategy that utilizes social media, autism blogs and websites, and education resource websites, 2) establish partnerships with autism advocacy, research, product development, animation, and community organizations, 3) increase grassroots and online fundraising campaigns and target high profile individuals who are affected by autism, 4) hold focus groups and conduct research studies to test the Aiko & Egor videos and application.

The co-founders of See Beneath have a strong background in autism intervention and research from University of California San Diego. Currently, See Beneath's Board Chair is currently conducting research on the Aiko & Egor videos at Claremont Graduate University. In addition, See Beneath has a strong Advisory Team comprised of autism clinicians, autism experts, nonprofit professionals, autism parents, and business advisors. See Beneath also has a talented and dedicated Aiko & Egor production team that is comprised of animators, graphic designers, voice actors, sound engineers, special effects artists, and compositors.

See Beneath will track its impact by collecting data on the number of children and families using their products and the progress that children are making as they watch the videos. Over the next two years, we expect 5,000 children with autism to be using our videos and learning valuable building block skills while engaging with their family members. We also expect to produce research findings that support the efficacy of Aiko & Egor and obtain important feedback that will help inform the next product that we develop for children with autism.

See Beneath has received very positive feedback from children and families about the Aiko & Egor videos thus far. In 2011, we developed a pilot episode of Aiko & Egor and ran a pilot research study at UC San Diego. Building on the great feedback that we received, we incorporated See Beneath as a nonprofit in January of 2012, receiving 501(c)3 tax-exempt status later that year. In April of 2012, we raised over $14,000 during a successful Kickstarter campaign. In addition, we placed 2nd in the University of San Diego Social Innovation Challenge and received a $7,000 grant. We have also received recognition from other competitions, including placing 2nd in the 2012 UCSD Executive Summary Challenge, and being named a semi-finalist in the 2013 Dell Social Innovation Challenge and the 2013 Global Social Venture Competition hosted by UC Berkeley.

We have released the Aiko & Egor: Animation 4 Autism app that contains 6 episodes, roughly 60 minutes, of animated video content. The app can be downloaded by searching "Aiko & Egor" on the App Store and Google Play Store. The app has thousands of downloads across Apple and Android users.

See Beneath hosts an annual community event for Animation 4 Autism Day during Autism Awareness month in April. We also participate in many local community events by having a resource booth and bringing the Aiko & Egor mascots to spread the joy of Animation 4 Autism.

External Reviews

Financials

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Operations

The people, governance practices, and partners that make the organization tick.

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Board Leadership Practices

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section, which enables organizations and donors to transparently share information about essential board leadership practices.

SOURCE: Self-reported by organization

BOARD ORIENTATION & EDUCATION

Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?

Not Applicable

CEO OVERSIGHT

Has the board conducted a formal, written assessment of the chief executive within the past year?

Not Applicable

ETHICS & TRANSPARENCY

Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?

Not Applicable

BOARD COMPOSITION

Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?

Not Applicable

BOARD PERFORMANCE

Has the board conducted a formal, written self-assessment of its performance within the past three years?

Not Applicable

Organizational Demographics

In order to support nonprofits and gain valuable insight for the sector, GuideStar worked with D5—a five-year initiative to advance diversity, equity, and inclusion in philanthropy—in creating a questionnaire. This section is a voluntary questionnaire that empowers organizations to share information on the demographics of who works in and leads organizations. To protect the identity of individuals, we do not display sexual orientation or disability information for organizations with fewer than 15 staff. Any values displayed in this section are percentages of the total number of individuals in each category (e.g. 20% of all Board members for X organization are female).

SOURCE: Self-reported by organization

Gender

Sexual Orientation

We do not display sexual orientation information for organizations with fewer than 15 staff.

Disability

We do not display disability information for organizations with fewer than 15 staff.

Diversity Strategies

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We track retention of staff, board, and volunteers across demographic categories
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We track income levels of staff, senior staff, and board across demographic categories
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We track the age of staff, senior staff, and board
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We track the diversity of vendors (e.g., consultants, professional service firms)
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We have a diversity committee in place
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We have a diversity manager in place
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We have a diversity plan
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We use other methods to support diversity