PLATINUM2023

WHOLESOME WAVE GEORGIA INCORPORATED

Fresh. Healthy. Local.

Atlanta, GA   |  www.wholesomewavegeorgia.org

Mission

At Wholesome Wave Georgia, we believe all Georgians should have access to good, wholesome and locally-grown food.

MISSION:
Wholesome Wave Georgia strengthens local food communities by empowering networks of farmers to facilitate access to and awareness of healthy food choices.

VISION:
Wholesome Wave Georgia strives to increase access to fresh, healthy, locally grown food for all Georgians.

Ruling year info

2013

Executive Director

William Sellers IV

Main address

777 Cleveland Avenue Suite 400

Atlanta, GA 30315 USA

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EIN

45-4816906

NTEE code info

Food Service, Free Food Distribution Programs (K30)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Wholesome Wave Georgia works to address problem of low affordability and access to fresh, healthy, local food for our low-income neighbors.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Georgia Fresh for Less

By doubling each federal nutrition assistance benefit (SNAP, aka Food Stamps, WIC and Senior FMNP) dollar spent, we leverage existing government food nutrition programs to encourage shopping at local farmers markets. Every nutrition benefit dollar spent at a WWG partner market becomes two dollars for the shopper and for the farmer. This means more money for farmers and that more Georgians gain access to good, wholesome and locally-grown food.

Population(s) Served
Economically disadvantaged people

For some families going to the doctor for diet-related illnesses like Type 2 diabetes, having a low income, and lack of easy access or transportation to farmers markets keeps healthy food like apples out of reach.

The Georgia Food for Health program connects healthcare providers, farmers markets and families with diet-related illnesses, by providing the access, support, and funding needed to increase fruit and vegetable consumption.

Population(s) Served
People with diseases and illnesses

As a Community Partner of the Georgia Division of Family and Children Services, Wholesome Wave Georgia assists with public benefit applications and updates, including the Supplemental Nutrition Assistance Program (SNAP), Medicaid, and the Women, Infants, and Children (WIC) program.

Population(s) Served
Economically disadvantaged people
Economically disadvantaged people

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Estimated dollar value of food donations distributed to community feedings programs

This metric is no longer tracked.
Totals By Year
Population(s) Served

People with diseases and illnesses, Economically disadvantaged people

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Relates to both Georgia Fresh for Less and Georgia Food for Health programs.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Wholesome Wave Georgia works to increase the availability and affordability of fresh, healthy, local food for all Georgians through its core programs, contributing to the overall improvement of public health in Georgia. Wholesome Wave Georgia also aims to support small, sustainability-focused farmers, contributing to the responsible stewardship of our environmental resources and bolstering local Georgia economies through program funding.

Since 2009, Wholesome Wave Georgia has contributed more than $4 million to Georgia’s state economy by matching the value of SNAP/EBT on local food purchases. Additionally, Wholesome Wave Georgia has assisted over 5,400 families with public benefit enrollment and troubleshooting, including SNAP and Medicaid, so that all Georgians can access resources they need.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We share the feedback we received with the people we serve, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, It is difficult to find the ongoing funding to support feedback collection

Financials

WHOLESOME WAVE GEORGIA INCORPORATED
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

WHOLESOME WAVE GEORGIA INCORPORATED

Board of directors
as of 07/14/2023
SOURCE: Self-reported by organization
Board chair

James Irungu

Yvonne Dodd

EviD Consulting

Kristie Abney

Full Plate Real Estate

James K Irungu

Capital Billing Services

Sarah Pierre

3 Parks Wine Shop

David Yankey

InLight Real Estate Partners, LLC

Ashley Smith

The Ready

Ben Tompkins

MWT Windows

Ed Seiber

Seiber Design, Inc.

Josh Berman

Jackson Healthcare

Lawton Bloom

Argus Management Corporation

Peter Dale

Maepole

Mallory DeGolian

Food Stylist

Elizabeth Jump

Nutrition Coach

Keith Pepper

Reporter Newspapers

Tony Riffel

Pancake Social

Tommy Thomas

Emory University School of Medicine

Chris Willett

Janney Montgomery Scott

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 5/25/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
Black/African American
Gender identity
Male, Not transgender
Sexual orientation
Heterosexual or Straight

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability

Equity strategies

Last updated: 05/25/2023

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.