PLATINUM2024

Luna Park Arts Foundation

aka Luna Park Chalk Art Festival   |   San Jose, CA   |  http://www.lunaparkarts.org/

Mission

A) Provide inclusive, participatory, arts events that support artists, educators, students and community members. \n\nB) Support youth arts programs in schools and nonprofit organizations through our workshops, events and grants.\n\nC) Activate community spaces in the Luna Park Business District, the Northside Neighborhood, and the surrounding neighborhoods.

Ruling year info

2012

President

Nili Gold

Main address

PO Box 90353

San Jose, CA 95109 USA

Show more contact info

EIN

45-4956485

NTEE code info

Arts, Cultural Organizations - Multipurpose (A20)

Fund Raising and/or Fund Distribution (O12)

IRS filing requirement

This organization is required to file an IRS Form 990-N.

Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

We are challenged by what are perhaps the two most common issues: staffing and finances.\n\nStaffing: In order to attract new volunteers, last year we created “job descriptions” for tasks large and small that we hoped would stimulate interest. We tried to let people know that there were some ways that they could assist from home, and that some tasks only took a few hours commitment and others would require year-round attention. We were looking for the following:\n\nFinances: We continue to develop new donors and explore new grant programs. This year we plan to ask each of our previous donors if they might be able to increase their donation by %10-%50. We have identified two new grant programs that we will apply for.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Luna Park Chalk Art Festival

Each September we gather several hundred chalk artists and several thousand visitors to a colorful day of art, music, food and crafts at Backesto Park in San Jose.

Our two special powers are our inclusivity and our K-12 Grants program.

We strive to be as inclusive as possible, encouraging artists from toddlers through senior citizens, from first time chalkers to professional artists.
At our Festival registration table, we are frequently asked when we are going to award prizes to the artists. This is NOT what we do! And once the questioner realizes how cool this is, they usually light up and nod and smile. Our more seasoned chalk artists, share techniques freely and generously with neighbors who might be struggling with issues such as color blending, perspective or scale.

Our Foundation’s K-12 grants program is the brainchild of a middle school teacher who knew all too well that her sister and brother art teachers lacked funding for art programs in their schools, and that many schools in our area do not even have an art program. School groups and other organizations that serve kindergarten through high school age students, such as Scout troops and after-school programs are all eligible for our K-12 program.

Proceeds from Festival artist and vendor booth registration and other unrestricted grants and donations over and above the expenses required to run the Festival are funneled into our K-12 School Grants Program. We have awarded 42 grants ranging from $200 to $1000 and totalling $31,779. Last year we were fortunate enough to be able to give a total of $7500 to the schools that applied, a significant increase over prior years. We hope to meet or exceed this fundraising goal in 2019 since each year the number and quality of applicants rises.

Population(s) Served
Families
Children and youth

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total number of free admissions

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth

Related Program

Luna Park Chalk Art Festival

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

During the pandemic the number of K-12 participants dropped off, even though we gave out free chalk and supplies to be used at a remote location.

Number of competition entrants

This metric is no longer tracked.
Totals By Year
Related Program

Luna Park Chalk Art Festival

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

During the pandemic the number of registered individual participants dropped off, even though we gave out free chalk and supplies to be used at a remote location in 2020 and 2021.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Our Vision is: Participatory art for our kids and our community.\n\nOur values are driven by the underlying belief that everyone can participate in art, that artists deserve compensation and that schools should have art programs. Sadly, many people believe art is “fluff” or should be a hobby and does not deserve public support. We hope to put a small balance weight on the side of supporting art, artists and performers. Engaging people in arts activities in unexpected places, such as the sidewalk of a local park, is one way to bring their attention to the value of participatory art for our kids and our community.\n\nOur annual Luna Park Chalk Art Festival, and our participation in other events, help us live our vision.\n\nOur outreach grows as we add new venues such as Viva Calle (we will be featured at both Viva Calle in 2019) and other local festivals. We hope to become more strongly tied to our neighbors in Japantown by becoming engaged in some of their festivals.\n\nAs we become more well known in the Santa Clara valley, we open more fundraising opportunities which allows us to give more to our K-12 grant program.

The gate from our Festival registration is $10-$25 for each general admission chalk square. We fill over 100 paid square each year. We also charge a nominal fee for vendor registration and request a donation from our food truck vendors. We solicit unrestricted donations from local businesses. All income in excess of the cost of running the Festival is used for stipends to our featured artists and on-stage performers and is used for our K-12 youth grant program.

The current board has been running the Festival and the grant program successfully for the past 6 years and we have developed a detailed timeline and job descriptions for our volunteers. Our Board of Directors is also the Staff and Management who put on the festival.

Our annual Festival is maxed out at Backesto park because we fill all available chalk spaces and current visitor attendance of 3-4,000 is great enough to feel like fun, while not too big to manage. We are not looking to do more, we are only looking to do better!\n\nAlthough we were unable to hold an in_person event in 2020, we held a virtual festival and awarded $1600 in arts related gift cards as door prizes to participating artists and youth groups.

Financials

Luna Park Arts Foundation
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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Luna Park Arts Foundation

Board of directors
as of 01/18/2024
SOURCE: Self-reported by organization
Board chair

Nili Gold

NASA

Term: 2023 - 2025

Carol Beebe

Retired

Sonia Barron

Educator/artist

Jose Posadas

Registrar of Voters

Sonya Lu

Graphics Designer

April Hanson

Human Resources

Organizational demographics

SOURCE: Self-reported; last updated 1/18/2024

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

No data

Disability

No data