VoteRiders

Voter ID Help

aka Vote Riders   |   Santa Monica, CA   |  https://www.voteriders.org

Mission

VoteRiders is a non-partisan non-profit organization whose mission is to ensure that all citizens are able to exercise their right to vote. VoteRiders informs and helps citizens to secure their voter ID as well as inspires and supports on-the-ground organizations, local volunteers, and communities to sustain voter ID education and assistance efforts.

Ruling year info

2013

President

Kathleen Unger

Executive Director and CEO

Laruren Kunis

Main address

171 Pier Avenue, #313

Santa Monica, CA 90405 USA

Show more contact info

EIN

45-5081831

NTEE code info

Voter Education/Registration (R40)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

At least 25 million voting-age Americans do not have current, government issued photo ID. These voters include 1 in 4 Black adults and nearly 1 in 5 young adults. Currently, 36 states have voter ID laws in place that are a barrier to the right to vote. Obtaining an ID that fulfills voting requirements is costly and confusing. It often requires navigating arcane systems and bureaucratic barriers that are time-consuming and expensive. Voter ID laws are complicated and change often. As a result, there is confusion about voter ID rules in EVERY STATE – among voters and poll workers alike. Studies show that voter ID confusion leads to disenfranchisement. To address this crisis in our democracy, VoteRiders works nationwide to provide voter ID education and assistance to all eligible voters who are in need. We equip voters for free with the documents, ID and information they need to vote with confidence.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Voter ID Information Helpline

Personalized information and assistance for any questions related to voting and voter ID. Accessible 24/7 in English and Spanish via toll-free telephone, SMS, or chatbot on our website. Staffed by trained volunteers and experts to help any voter determine if she or he has the correct ID to vote in his or her state, and if not, to provide assistance in securing such ID.
844-33-VTRID
www.voteriders.org

Population(s) Served
Adults

VoteRiders helps voters who need to obtain ID to vote in their state with services including:
* personalized assistance with the bureaucratic process of obtaining or renewing ID necessary to vote.
* covering the cost of required documents (birth certificates, Social Security cards, name-change court orders, etc.) for low-income voters;
* arranging appointments and transportation to the local DMV or other ID-issuing government office to secure their voter ID; and
* pro bono legal assistance.

Population(s) Served
Adults

VoteRiders informs people about voter ID requirements so that they have confidence their vote will count. We bring clarity to the widespread confusion about voter ID and its relationship to voter registration and other voting rights issues. We highlight developments in voter ID laws, their implementation, and their consequences. We produce and implement targeted outreach through traditional and digital media.

Population(s) Served
Adults

VoteRiders wallet-sized Voter ID Information Cards are a uniquely clear and accurate resource for the millions of voters who lack a valid ID or are confused about what ID is needed to vote in their state. The wallet cards also serve as a crucial backup for voters at the polling place in case of misinformed poll workers. Cards are available for all 50 states + DC in English and Spanish. They are free to download and print from our website, or 501c3 organizations can order as many cards as they need, print and ship for free.

Population(s) Served
Adults

Millions of Americans need help with voter ID – and VoteRiders is the foremost organization that provides them with resources and help to ensure they are able to vote. VoteRiders is proud to work alongside 700+ organizations to bring voter ID information and free individual assistance to voters across the country.

Our partners include direct service providers, democracy groups, voter contact programs, churches, schools, healthcare providers, libraries, athletic organizations, corporations, senior centers, shelters, food pantries, and more. VoteRiders' free tools and services to increase their capacity to address voter ID issues within existing programs.

Population(s) Served
Adults

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of volunteers

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

VoteRiders’ dedicated volunteers followed up on voter ID referrals, made calls, sent texts, and wrote letters to help reach the voters at risk of being disenfranchised.

Number of organizational partners

This metric is no longer tracked.
Totals By Year
Related Program

Individual Voter ID Assistance

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Among other groups we are working with hundreds of direct service providers across the country, including shelters, health clinics, libraries, churches, and small businesses.

Number of media citations of advocate research or products

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Media impressions

Number of copies of work distributed/sold

This metric is no longer tracked.
Totals By Year
Related Program

Voter ID Education & Outreach

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Number of physically and digitally distributed state-specific Voter ID Information Cards.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

VoteRiders’ mission is to ensure that no eligible voter is prevented from casting a ballot that counts due to voter ID laws, either directly from lacking acceptable ID or indirectly because of voter confusion. VoteRiders educates voters and assists citizens to secure their voter ID. We inspire and support organizations, volunteers, and communities to sustain such voter ID education and assistance efforts.

Voter ID laws have a massive, negative impact on the electorate. There is a measurable gap in existing Direct Voter Contract programs: they do not educate and assist millions of voters with identification issues in a meaningful way.
Our Voter ID Direct Voter Contract Partnerships are a cost-effective, scalable solution.

Strategic Concept: Identification, Education, Assistance
The stages of our strategic concept are identification, education, and assistance. The biggest challenge in building a voter ID program is identifying and connecting with the individuals who need assistance. As noted above, the universe of those requiring voter ID is large and diverse; eligible voters without a current driver’s license in their state as well as low propensity voters are difficult to track and locate.

Once voters requiring assistance are located, they need up-to-date and accurate information that is accessible and easy to understand. The next step is individual assistance. A system and resources must exist to help each vulnerable voter through the entire process of obtaining voter ID.

Voter ID Direct Voter Contact Partnerships
Our Voter ID Direct Voter Contact Partnerships aim to break down existing information silos and build a holistic voter ID effort by partnering with organizations that are in the field and interacting with voters who have questions and need voter ID assistance.
The three main program components of our direct voter contact partnership proposal are: 1)
Gathering voter ID information; 2) Sharing the data with VoteRiders; and 3) Voter ID assistance. We envision executing this primarily through canvassing but could also be accomplished through phonebanking or even textbanking.

Our proven voter ID services include Voter ID Clinics that help citizens obtain their birth certificate, change-of-name and other documents required to secure a state-mandated ID for voting purposes or documentary proof of citizenship where required to register to vote. Such services help citizens who face special challenges in getting their identification they need disproportionately impact marginalized peoples. Those who are economically marginalized often benefit from our services more than the chance to exercise their vote. By securing valid ID, they are in a better position to access housing, employment opportunities, and more. Other marginalized folks are disproportionately impacted by voter ID laws. Because 80% of women change their names with marriage, and sometimes divorce, they are far more likely to have identification that doesn't match stringent voter ID laws, and transgender people are even less likely to have matching ID. Our work with communities including people experiencing homelessness, survivors of domestic violence, and returning citizens who are no longer incarcerated is effective and impactful in helping all Americans exercise their freedom to vote and more.

VoteRiders builds Voter ID Coalitions in voter ID states with highly competitive races and hires Voter ID Coalition Coordinators to provide targeted, additive resources to partner organizations and the community. VoteRiders works with local organizations to provide training, information and outreach. VoteRiders (and its team of volunteers including pro bono lawyers when needed) then assists voters on an individual basis through the entire voter ID process.

Our dynamic professional staff and board includes the top minds on Voter ID issues and volunteer managers, state level coordinators, and connections with others with the know how and energy to meet our goals.

VoteRiders' national education and assistance campaign includes the following:
• A toll-free Voter ID Helpline and website, which provide assistance, resources, and information on voter ID;
• Media outreach via both traditional and social media, including stories to key reporters, press conferences, print articles, Facebook, and Twitter.
• Resources to organizational partners to incorporate into their own voter outreach campaigns, such as:
o Wallet-sized Voter ID Information Cards highlighting voter ID requirements for each state in English and in Spanish;
o Voter ID Guides, providing detailed information on navigating the legal and other processes necessary to obtain ID in each state; and,
o Voter ID Clinic-in-a-Box and Voter ID Month Toolkit, step-by- step instructions enabling organizations to conduct their own voter ID events.

Our 2020 Campaign Metrics

VOTER ID INFO CARDS DISTRIBUTED 1,557,001
VOTERS CONTACTED 194,280
HELPLINE & CHATBOT CONVERSATIONS 16,122
MEDIA IMPRESSIONS 1,011,435,034
NEW VOLUNTEERS 4,000+
NEW PARTNER ORGANIZATIONS 250+

VoteRiders now has over 770+ national and local partners, and all of them are crucial to our – and our voter “clients’” – success.

By the end of the 2020 cycle, we surpassed our goal and guaranteed nearly 1.5 million new voters. Plus, we indirectly informed and educated many millions more.

Financials

VoteRiders
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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VoteRiders

Board of directors
as of 9/15/2021
SOURCE: Self-reported by organization
Board chair

Kathleen Unger

VoteRiders

Term: 2012 - 2022

Yolanda Parker

Mona Strassburger

Steven Unger

Tim Hoy

Organizational demographics

SOURCE: Self-reported; last updated 02/16/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

The organization's co-leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

No data

Disability

No data