PLATINUM2024

VoteRiders

Voter ID Help

aka Vote Riders   |   Santa Monica, CA   |  https://www.voteriders.org

Mission

VoteRiders is a non-partisan non-profit organization whose mission is to ensure that all citizens are able to exercise their right to vote. VoteRiders informs and helps citizens to secure their voter ID as well as inspires and supports on-the-ground organizations, local volunteers, and communities to sustain voter ID education and assistance efforts.

Ruling year info

2013

President

Kathleen Unger

Executive Director and CEO

Laruren Kunis

Main address

171 Pier Avenue, #313

Santa Monica, CA 90405 USA

Show more contact info

EIN

45-5081831

NTEE code info

Voter Education/Registration (R40)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2022, 2021 and 2020.
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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

At least 25 million voting-age Americans do not have current, government issued photo ID. These voters include 1 in 4 Black adults and nearly 1 in 5 young adults. Currently, 36 states have voter ID laws in place that are a barrier to the right to vote. Obtaining an ID that fulfills voting requirements is costly and confusing. It often requires navigating arcane systems and bureaucratic barriers that are time-consuming and expensive. Voter ID laws are complicated and change often. As a result, there is confusion about voter ID rules in EVERY STATE – among voters and poll workers alike. Studies show that voter ID confusion leads to disenfranchisement. To address this crisis in our democracy, VoteRiders works nationwide to provide voter ID education and assistance to all eligible voters who are in need. We equip voters for free with the documents, ID and information they need to vote with confidence.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Voter ID Information Helpline

Personalized information and assistance for any questions related to voting and voter ID. Accessible 24/7 in English and Spanish via toll-free telephone, SMS, or chatbot on our website. Staffed by trained volunteers and experts to help any voter determine if she or he has the correct ID to vote in his or her state, and if not, to provide assistance in securing such ID.
844-33-VTRID
www.voteriders.org

Population(s) Served
Adults

VoteRiders helps voters who need to obtain ID to vote in their state with services including:
* personalized assistance with the bureaucratic process of obtaining or renewing ID necessary to vote.
* covering the cost of required documents (birth certificates, Social Security cards, name-change court orders, etc.) for low-income voters;
* arranging appointments and transportation to the local DMV or other ID-issuing government office to secure their voter ID; and
* pro bono legal assistance.

Population(s) Served
Adults

VoteRiders informs people about voter ID requirements so that they have confidence their vote will count. We bring clarity to the widespread confusion about voter ID and its relationship to voter registration and other voting rights issues. We highlight developments in voter ID laws, their implementation, and their consequences. We produce and implement targeted outreach through traditional and digital media.

Population(s) Served
Adults

VoteRiders wallet-sized Voter ID Information Cards are a uniquely clear and accurate resource for the millions of voters who lack a valid ID or are confused about what ID is needed to vote in their state. The wallet cards also serve as a crucial backup for voters at the polling place in case of misinformed poll workers. Cards are available for all 50 states + DC in English and Spanish. They are free to download and print from our website, or 501c3 organizations can order as many cards as they need, print and ship for free.

Population(s) Served
Adults

Millions of Americans need help with voter ID – and VoteRiders is the foremost organization that provides them with resources and help to ensure they are able to vote. VoteRiders is proud to work alongside 1,100+ organizations to bring voter ID information and free individual assistance to voters across the country.

Our partners include direct service providers, democracy groups, voter contact programs, churches, schools, healthcare providers, libraries, athletic organizations, corporations, senior centers, shelters, food pantries, and more. VoteRiders' free tools and services to increase their capacity to address voter ID issues within existing programs.

Population(s) Served
Adults

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of volunteers

This metric is no longer tracked.
Totals By Year
Related Program

Voter ID Education & Outreach

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

VoteRiders’ dedicated volunteers followed up on voter ID referrals, made calls, sent texts, and wrote letters to help reach the voters at risk of being disenfranchised.

Number of organizational partners

This metric is no longer tracked.
Totals By Year
Related Program

Individual Voter ID Assistance

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Among other groups we are working with hundreds of direct service providers across the country, including shelters, health clinics, libraries, churches, and small businesses.

Number of copies of work distributed/sold

This metric is no longer tracked.
Totals By Year
Related Program

Voter ID Education & Outreach

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Number of physically and digitally distributed state-specific Voter ID Information Cards.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

VoteRiders’ mission is to ensure that no eligible voter is prevented from casting a ballot that counts due to voter ID laws, either directly from lacking acceptable ID or indirectly because of voter confusion. VoteRiders educates voters and assists citizens to secure their voter ID. We inspire and support organizations, volunteers, and communities to sustain such voter ID education and assistance efforts.

Voter ID laws have a massive, negative impact on the electorate. There is a measurable gap in existing Direct Voter Contract programs: they do not educate and assist millions of voters with identification issues in a meaningful way.
Our Voter ID Direct Voter Contract Partnerships are a cost-effective, scalable solution.

Strategic Concept: Identification, Education, Assistance
The stages of our strategic concept are identification, education, and assistance. The biggest challenge in building a voter ID program is identifying and connecting with the individuals who need assistance. As noted above, the universe of those requiring voter ID is large and diverse; eligible voters without a current driver’s license in their state as well as low propensity voters are difficult to track and locate.

Once voters requiring assistance are located, they need up-to-date and accurate information that is accessible and easy to understand. The next step is individual assistance. A system and resources must exist to help each vulnerable voter through the entire process of obtaining voter ID.

Voter ID Direct Voter Contact Partnerships
Our Voter ID Direct Voter Contact Partnerships aim to break down existing information silos and build a holistic voter ID effort by partnering with organizations that are in the field and interacting with voters who have questions and need voter ID assistance.
The three main program components of our direct voter contact partnership proposal are: 1)
Gathering voter ID information; 2) Sharing the data with VoteRiders; and 3) Voter ID assistance. We envision executing this primarily through canvassing but could also be accomplished through phonebanking or even textbanking.

Our proven voter ID services include Voter ID Clinics that help citizens obtain their birth certificate, change-of-name and other documents required to secure a state-mandated ID for voting purposes or documentary proof of citizenship where required to register to vote. Such services help citizens who face special challenges in getting their identification they need disproportionately impact marginalized peoples. Those who are economically marginalized often benefit from our services more than the chance to exercise their vote. By securing valid ID, they are in a better position to access housing, employment opportunities, and more. Other marginalized folks are disproportionately impacted by voter ID laws. Because 80% of women change their names with marriage, and sometimes divorce, they are far more likely to have identification that doesn't match stringent voter ID laws, and transgender people are even less likely to have matching ID. Our work with communities including people experiencing homelessness, survivors of domestic violence, and returning citizens who are no longer incarcerated is effective and impactful in helping all Americans exercise their freedom to vote and more.

VoteRiders builds Voter ID Coalitions in voter ID states with highly competitive races and hires Voter ID Coalition Coordinators to provide targeted, additive resources to partner organizations and the community. VoteRiders works with local organizations to provide training, information and outreach. VoteRiders (and its team of volunteers including pro bono lawyers when needed) then assists voters on an individual basis through the entire voter ID process.

Our dynamic professional staff and board includes the top minds on Voter ID issues and volunteer managers, state level coordinators, and connections with others with the know how and energy to meet our goals.

VoteRiders' national education and assistance campaign includes the following:
• A toll-free Voter ID Helpline and website, which provide assistance, resources, and information on voter ID;
• Media outreach via both traditional and social media, including stories to key reporters, press conferences, print articles, Facebook, and Twitter.
• Resources to organizational partners to incorporate into their own voter outreach campaigns, such as:
o Wallet-sized Voter ID Information Cards highlighting voter ID requirements for each state in English and in Spanish;
o Voter ID Guides, providing detailed information on navigating the legal and other processes necessary to obtain ID in each state; and,
o Voter ID Clinic-in-a-Box and Voter ID Month Toolkit, step-by- step instructions enabling organizations to conduct their own voter ID events.

Our 2022 Campaign Metrics

• 5,859,846 views of our PSAs occurred in movie theaters
• 964,378 free Voter ID Information Cards for our partner organizations’ distribution
• 944,033 text messages were sent to voters by VoteRiders volunteers
• 423,221 voters were reached with voter ID educational content via social media, paid media, and our website
• 123,871 letters were written, or phone calls made, to voters by VoteRiders volunteers
• 27,395 through presentations/partners’ staff trainings and other outreach
• 6,911 voters were individually assisted for free by VoteRiders staff or volunteers at Voter ID Clinics or virtually to obtain their state-issued ID
• 5,308 voters who called/texted/emailed our Helpline received assistance
• 1,852 voters were helped using our online Chatbot


VoteRiders now has over 1,100+ national and local partners, and all of them are crucial to our – and our voter “clients’” – success.

By the end of the 2022 cycle, we surpassed our goal and directly reached nearly 3 million new voters. Plus, we indirectly informed and educated many millions more.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, It is difficult to find the ongoing funding to support feedback collection

Financials

VoteRiders
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

VoteRiders

Board of directors
as of 02/15/2024
SOURCE: Self-reported by organization
Board chair

Kathleen Unger

VoteRiders

Term: 2012 - 2023

Yolanda Parker

Mona Strassburger

Steven Unger

Rafael Collazo

Louis W Frillman

Ameesh Paleja

Rick Wilson

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 2/15/2024

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

The organization's co-leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability

Equity strategies

Last updated: 08/23/2023

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.