Youth development lasts a lifetime

aka BKPP   |   Scottsdale, AZ   |


"The Be Kind People Project’s mission is to deliver relevant learning and youth development opportunities that inspire humanity, academic achievement, and healthy living for students, wherever and however they learn. We work to build a generation of respectful, responsible, healthy, and caring citizens and leaders.

Ruling year info



Mrs. Marcia Meyer

Chief Kindness Officer

Bo Whittenton

Main address

10869 N Scottsdale Road #103-254

Scottsdale, AZ 85254 USA

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NTEE code info

Primary/Elementary Schools (B24)

Youth Development Programs (O50)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2022, 2021 and 2021.
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Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Since 2012, The Be Kind People Project(BKPP) has operated with national presence with a vision of building a generation of respectful, responsible, healthy, and caring citizens and leaders. BKPP addresses the critical youth problems and issues of: academic achievement, social and emotional development, bullying, childhood obesity, and cyberbullying. The assimilation and demonstration of pro-social behavior and personal accountability in ages 5-13 have been proven to be strong predictors of future health, financial security, and educational achievement, including high school graduation.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

The Be Kind Pledge™

The Be Kind Pledge is our foundation.
I Pledge to:
*Be Encouraging
*Be Supportive
*Be Positive
*Be Helpful
*Be Honest
*Be Considerate
*Be Thankful
*Be Responsible
*Be Respectful
*Be A Friend
Everything we do revolves around The Be Kind Pledge. It defines what it means to be kind people. The Be Kind Pledge involves: Personal decisions. Intentional action. Goodness. Commitment. Accountability.
The Be Kind Pledge helps students build healthy, positive, and strong inter-personal relationships. It establishes a common language and code of conduct in the classroom. It sets behavior expectations, and kids learn to interact with peers at school. They practice relationships. They make decisions about how to treat others. They test values. They develop personal patterns of reactions to situations. Very simply, a culture based on the principles of The Be Kind Pledge will help improve unwanted behavior and respect issues, often manifested as bullying, in schools. The Pledge extends beyond the classroom. The attributes of The Be Kind Pledge can help the formation of life long values that will help young people at home…in their personal lives…as they grow up…where they work…as community citizens…and can be a pillar in the formation of lifetime values. The Be Kind Pledge can inspire a generation of kindness in our country.

Population(s) Served
Children and youth

The Be Kind Break offers FREE! lessons to support character development in the classroom, while integrating Common Core standards, community awareness and exercise, with puzzles, contests, student recognition and FUN! The Be Kind Break materials are available to anyone who signs in to The Be Kind People Project Foundation’s website at
Lessons are provided to match the tenet of the Pledge to academic subject areas, such as: Math, Reading/Writing, Social Studies, Science, STEM, Social Studies, Civics and includes a video overview of the tenet of the month performed by one of The Be Kind Crew members and a video teaching the students a "move of the month”. New programs in development include Health, Fitness and online safety. We also offer National Contests for students and ask students to nominate their teacher for the "Kindest Teacher in America!”

Population(s) Served
Children and youth

Interactive, high-energy assemblies offer Urban Dance presented by the Crew, including fascinating physical feats that connect with and win over the students to believe that "It’s COOL to Be Kind!” Assemblies include the active teaching of the skills of The Be Kind Pledge, positive teacher recognition and active participation of everyone! Our high-energy, fun, and engaging assemblies provide a positive approach to behavior and learning and equip students with a solid framework to build healthy interpersonal relationship skills, improve academic results, and form enduring values.

Population(s) Served
Children and youth

The Be Kind School offers extended evidence-based classroom learning materials/ curriculum that LINK character education, academics, healthy habits, and character education with 75+ monthly lessons, videos, and worksheets consistent, ready-to-use materials that support the classroom teacher in instilling The Be Kind Pledge, including bulletin board ideas, student and community member recognition, family engagement activities, and community service projects. The Be Kind School unifies a school community, creating and building on a common language of kindness, while inspiring, motivating, and helping students learn social and emotional skills that they will need to grow into responsible citizens of tomorrow.

Population(s) Served
Children and youth

Whether at school or at home, The BE KIND Academy is effectively and safely delivered to your classroom. Our new virtual package includes comprehensive virtual social and emotional learning, character education, health, academic, and digital responsibility education for classrooms, small groups, and at-home learning. With the foundation of The Be Kind Pledge™, students will learn pro-active solutions for bullying, cyberbullying, civility, respect, and success.

Population(s) Served

Perfect for students learning at home, home-school groups, community organizations, after school programs, and schools!

Take a virtual field trip with The Be Kind People Project! Discover 10 exciting American landmarks with a series of interactive videos, projects, music, recipes, and virtual souvenirs! Throughout the program, new destinations become available and students celebrate what they learned, play games, and learn new and exciting dance moves.

Population(s) Served
Low-income people
Low-income people

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of teachers trained

This metric is no longer tracked.
Totals By Year
Related Program

The BE KIND School™

Type of Metric

Output - describing our activities and reach

Direction of Success


Context Notes

Training on social and emotional learning is included in materials sent to schools for teacher professional development

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

There’s no dancing around the issue. Incivility in America is a serious issue that’s getting worse.

People young and old don’t simply perceive incivility. They witness or experience it daily, whether it’s bare-knuckles partisan politics, cruel online behavior, rude driving, bullying, body shaming, or so many other thoughtless ways we toss aside grace and compassion. Youth are facing unprecedented levels of societal pressure.

There is societal and cultural tension surrounding the lives of today’s youth. They see incivility and actual violence in the movies, on video games, on TV, in the news…. or even in their schools. Children have multiple stress points on their emotional, social, and mental health. The Be Kind People Project addresses key youth social issues:
• Bullying
• Childhood obesity
• Cyberbullying
• Academic achievement
• After school enrichment and safety

Unfortunately, because 21% of all children in the US live in poverty, there are also differences and inequalities in the physical, social, and education environment in which those children are raised, amplifying the social issues for those 15 million children affected.
• Research indicates that 1 in 3 youth have reported being bullied, and 1 in 2 students between the ages of 12-19 have reported cyberthreats.
• The percentage of children and adolescents affected by obesity has more than tripled since the 1970s, indicating that nearly 1 in 5 school age children and young people (6 to 19 years) in the United States has obesity.
• Students used to have routine fire drills; today, lock down drills are included in normal procedures and students are taught what to do in case of an active shooter.

Turning one’s head on the serious mental, social, and safety implications for today’s youth is something that cannot happen. The Be Kind People Project recognizes that we have a problem. But we also have a solution.

Be kind. It sounds simple. It’s not. It’s easier said than done. The clear understanding of kindness and the commitment to practice it takes strength, courage and wisdom. Kindness is a skill, and like all skills, it much be practiced until it becomes a highly-valued habit.

BKPP is dedicated to teaching the social and emotional skills needed for youth to develop and demonstrate empathy for others, build healthy and positive interpersonal relationship skills, and build a framework of enduring high character values.

The Be Kind People Project® (BKPP) is a public 501c3 non-profit with a vision to build a generation of respectful, responsible, healthy, and caring citizens and leaders. In a multi-cultural society, trust, understanding, tolerance, and kindness are the cornerstones of peace, order, and civility.

The Be Kind People Project (BKPP) initiates positive social change for youth that builds respectful interpersonal relationship skills, inspires humanity, decreases bullying and cyberbullying, motivates healthy living habits, improves academic achievement and provides the formation of lifelong character values. BKPP is an organization that uses the performing arts as its primary form of communication for children ages 5-13 in order to build a generation of respectful, responsible, healthy and kind young people who will become the future citizens and leaders our country needs.

The Be Kind Pledge™ is the foundation of The Be Kind People Project. It is a set of important life skills that helps students understand and apply how to be encouraging, supportive, positive, helpful, honest, considerate, thankful, responsible, respectful, and be a friend in their daily lives. As in any skill, The Be Kind Pledge must be practiced. BKPP INSPIRES, EDUCATES, and MOTIVATES action for the use of the skills of The Be Kind Pledge at school, at home, and in the community. Kindness goes to the core of how people respect, honor, communicate with, and treat one another.

Using evidence-based education principles, combined with national common core and CDC standards, BKPP presents comprehensive youth development programs that fill the gaps and/or enrich education offerings through in school, online, and after school offerings that help students understand how to:

• BE KIND - to others
• #CyberSkills/BE KIND ONLINE – for digital responsibility

It’s not what someone says to a child that is important; it’s what that child hears and/or absorbs that stimulates true learning.

The Be Kind People Project has a unique, innovative, and culturally relevant way of connecting with youth. THE BE KIND CREW® is a talented group of high energy professional urban dancers who are also skilled educators. They connect with students in “their language” of dance and spoken word poetry and with attitude and appeal to inspire, educate, and motivate students.

There is something enlightening, uplifting, and almost magical that happens as THE BE KIND CREW uses flips, dance moves, energy, and head spins to capture rapt attention of hundreds of students during school assemblies. THE BE KIND CREW makes it COOL to be kind. Their talent earns credibility and the right to be heard by students.

THE BE KIND CREW becomes a trusted and wholesome influence and members of THE CREW can even serve as role examples for youth. All communication with students is presented through the voice and hip look and language of THE BE KIND CREW. This is a unique benefit of The Be Kind People Project. Because the organization includes over 65 professional members of THE BE KIND CREW, they have developed a finely tuned method of relevant communication and education, using the arts as their strong tool. THE BE KIND CREW is one of the larger dance companies (all are employees) in the United States and is led by seasoned professionals in education and dance.

Dance and music also form the foundation for strong kinesthetic learning, and THE BE KIND CREW makes the skills of The Be Kind Pledge come to life as students understand what they look like, sound like, and feel like as values are applied to real-life situations.

A hallmark point of distinction in BE KIND CREW assemblies is the experiential and collective learning that creates a common language, set of expectations, and commitment for hundreds of students, their teachers, and school administration. The interactive experiences that include teacher appreciation,have been called: “transformational for our school,” “almost like magic,” and “the most important – and fun – thing our school has ever done.”

Follow-ups to BE KIND CREW assemblies are vital. BKPP has robust online learning, complete with over 2400 pages of premium content, plus 60 videos annually for teachers (grades k-8). All content addresses the youth social issues that are the organization's focus, all content is written to national academic standards, and all content is original and proprietary.

In addition, BKPP offers a unique MOVE Across America fitness app that combines teamwork, math, social studies, and physical activity. There is no other application that duplicates the effort in the USA. To teach the skills for food security for those in low income schools, BKPP provides BE KIND salsa gardens. Finally, families are involved with family engagement classes.

The most recent data from tracking methods have indicated:
• 92% of schools surveyed report improved behavior
• School behavior referrals decrease by an average of 20% in the first year of programming and up to 76% by the third year of BKPP school programs.
• 88% of schools surveyed report an improved learning environment.
• 100% of parents surveyed report lessons as very important for their children.
• 87% of teachers surveyed report that they are likely to implement programming in their classrooms.
• Student grade achievement levels tracked for students experiencing the science and nutrition skills in The BE KIND SALSA Gardens improved a full grade level.

And – importantly:
• 95% of students surveyed report a commitment to implement the principles of The Be Kind Pledge in their lives.

The BE KIND Youth Leadership Board is primed to weigh in on important youth opinion nationwide. The JUNIOR BE KIND CREW is participating in community events as a commitment to leadership, and The BE KIND Kids CREW in individual schools are becoming the school leaders for their peers.

The BE KIND BREAK is a free online program in use in 493 cities around the world, and inquires and responses to the information offered are frequently received. We know that we have a national and a global impact.

The message of respect, responsibility, healthy lifestyles, and showing empathy for and caring about others is one that is without argument. BKPP's unique form of delivery and The Be Kind Pledge is poised to make a true difference in America.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve

  • Which of the following feedback practices does your organization routinely carry out?

  • What challenges does the organization face when collecting feedback?



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The people, governance practices, and partners that make the organization tick.


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Connect with nonprofit leaders


Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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Board of directors
as of 10/31/2022
SOURCE: Self-reported by organization
Board co-chair

Mrs. Marcia Meyer

Retired corporate retail executive

Board co-chair

Mrs. Suzanne Walden-Wells

CEO/ Cohere Community Life

Term: 2022 - 2021

Kimberly Bera

JP Morgan Chase

Kate Birchler


Verna DeJesus


Jeff Goble

Private equity

Matt Gloyd


Arthur Greenway

Retired educator

Marcia Meyer

The Be Kind People Project CEO

Kay Oliver

Educator; author

Jeffrey Rich

Rose Law Group

Tish Stephens

Retired educator

Dan Voehringer

Real estate

Richard Watson

MD/ entrepreneur

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 10/31/2022

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or straight
Disability status
Person without a disability

The organization's co-leader identifies as:

No data

Race & ethnicity

No data

Gender identity

No data


No data

Sexual orientation

No data


No data