Midwest Bikeshare, Inc.

aka Bublr Bikes   |   Milwaukee, WI   |  http://bublrbikes.org

Mission

Bublr Bikes delivers a sustainable, excellent bikeshare system for all.

Ruling year info

2013

Executive Director

James Davies

Main address

P. O. Box 235

Milwaukee, WI 53201 USA

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EIN

46-1052766

NTEE code info

Transportation (Free or Subsidized) (P52)

Community, Neighborhood Development, Improvement (S20)

Energy Resources Conservation and Development (C35)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Blog

Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Bikeshare

Bublr Bikes delivers a sustainable, excellent bikeshare system for all.

Population(s) Served
Young adults
Adolescents

Bublr’s B3 Workforce Development Program celebrated its 7th year in 2022. This partnership with DreamBikes, the Boys & Girls Club, and MATC allows students to become certified bikeshare mechanics while developing both technical and soft skills. Graduates of the program can apply to related trades programs at MATC and skip the entry waitlist. There have been over 50 graduates of the program since the program launched in 2016.

Population(s) Served
Adolescents
Unemployed people

In 2019 Bublr launched a pilot adaptive bike program with support from the City of Milwaukee, the City of Wauwatosa, The Ability Center, and the Anthem Foundation. This program integrates upright tricycles, hand-cycles, and side-by-side tricycles into the Bublr system to ensure that people with different abilities can still access the Bublr System. Since launch, people have taken more than 600 trips on the adaptive bicycles.

Population(s) Served
Older adults
Older adults
People with disabilities

Residents of the Housing Authority of the City of Milwaukee, as well as those with SSI, WIC, or Foodshare benefits can get an annual Bublr Bikes Access Pass for just $8. Anthem/Blue Cross Blue Shield offset the $8 in 2020 and 2021 making the pass FREE. Bublr and Anthem have provided more than 800 free passes since 2020.

Population(s) Served
Economically disadvantaged people

In 2020 and 2021 Bublr hosted 16 Savvy Cycling Classes to ensure people know how to use the Bublr System and feel as comfortable as possible riding in the city. These classes were free to attend and participants received a free helmet, free 30-Day Bublr Pass and information on how to use the Bublr System as well as instruction on safe riding practices. In 2022 Bublr received an EPA Environmental Justice grant to expand on this program.

Population(s) Served

Bublr trips have reduced CO2 emissions by more than 817 tons since we launched in 2014.

In addition to keeping CO2 out of the air, every car trip avoided keeps fine particulate matter, volatile organic compounds, and a host of other nasty chemicals out of the air. These all have well documented negative health and environmental impacts.

Population(s) Served
Adults
Adolescents
Adults
Adolescents
Children
Infants and toddlers
Preteens

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of new grants received

This metric is no longer tracked.
Totals By Year
Population(s) Served

Older adults, Young adults, Adolescents

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of clients served

This metric is no longer tracked.
Totals By Year
Population(s) Served

Older adults, Young adults, Adolescents

Related Program

Bikeshare

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Number of lessons taught

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Adolescents

Related Program

Savvy Cycling Classes

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Number of carbon emissions prevented (estimated by CO2 equivalent)

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Children and youth, People with disabilities, People with diseases and illnesses

Related Program

A Cleaner Environment

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

Metris is in pounds of CO2 prevented from entering the atmosphere due to bikeshare trips.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Bublr wants bicycles to be an accessible, convenient and integrated travel option for everyone and our part in this puzzle is to deliver a sustainable, excellent bike share system for all.

B3 Workforce Development Program

Bublr’s B3 Workforce Development Program celebrated its 6th year in 2021. This partnership with DreamBikes, the Boys & Girls Club, and MATC allows students to become certified bikeshare mechanics while developing both technical and soft skills. Graduates of the program can apply to related trades programs at MATC and skip the entry waitlist. There have been over 50 graduates of the program since the program launched in 2016.

Adaptive Bike Program

In 2019 Bublr launched a pilot adaptive bike program with support from the City of Milwaukee, the City of Wauwatosa, The Ability Center, and the Anthem Foundation. This program integrates upright tricycles, hand-cycles, and side-by-side tricycles into the Bublr system to ensure that people with different abilities can still access the Bublr System.

Bublr Bikes Access Pass

Residents of the Housing Authority of the City of Milwaukee, as well as those with SSI, WIC, or Foodshare benefits can get an annual Bublr Bikes Access Pass for just $8. Anthem/Blue Cross Blue Shield offset the $8 in 2020 and 2021 making the pass FREE. Bublr provided more than 800 free passes since 2020.

A Cleaner Environment

Bublr trips have reduced CO2 emissions by more than 817 tons since we launched in 2014.

Savvy Cycling Classes

In 2020 and 2021 Bublr hosted 16 Savvy Cycling Classes to ensure people know how to use the Bublr System and feel as comfortable as possible riding in the city. These classes were free to attend and participants received a free helmet, free 30-Day Bublr Pass and information on how to use the Bublr System as well as instruction on safe riding practices.

Bublr has a dedicated and skilled staff, an engaged board, and great community partners.

On June 23, 2015 Bublr finalized an agreement with the University of Wisconsin – Milwaukee (UWM) to install a six-station expansion in and around the UWM campus. Bublr also commissioned an equity report, Bublr Bikes: A Bike Share System for All Milwaukeeans, which was released on July 8, 2015. The report detailed Bublr's commitment to, and actionable steps for, providing a bike share system for all. In 2016 Bublr launched the B3 Workforce Development Program in collaboration with DreamBikes and the Boys & Girls Club. 2016 is also the year Bublr launched its first equity program in collaboration with the Housing Authority of the City of Milwaukee (HACM) which was funded in part by a BBSP grant. This program was based around two stations installed at HACM developments and included sustained outreach and engagement efforts (that were partially led by recent graduates of the B3 Workforce Development Program), a cash payment option, and 90% discounts off Annual Passes for HACM residents.

In 2019, Bublr partnered with the Anthem Foundation, the Cities of Milwaukee and Wauwatosa, and the Ability Center to integrate adaptive bikes directly into the Bublr system. Bublr also partnered with Anthem Blue Cross Blue Shield to rebrand the equity pass program as the Access Pass and to expand the locations where cash payment was accepted to all Progressive Community Health Center locations. As 2019 ended, the 40th student graduated the B3 Workforce Development Program.

In 2020, Bublr and Anthem expanded the Access Pass program to include all HACM residents, anyone eligible for FoodShare, SSI, Medicaid, or Medicare, and made the Access Pass completely free. With these changes nearly 500 people have taken advantage of the Access Pass this year. As the COVID-19 pandemic hit Milwaukee, Bublr started offering $5 30-Day Passes (83% off) to all essential workers and nearly 200 people signed up. Bublr was also recognized as a 2020 Focus on the Future Honoree by The Metropolitan Milwaukee Association of Commerce for its COVID response. Bublr has been committed to being a resource to the community during the pandemic so it sought additional funding to do more, and through a grant from the Anonymous Fund at the Greater Milwaukee Foundation Bublr was able to offer free 30-Day passes to all Milwaukee County residents during the month of June. This promotion was redeemed 1,738 times and used for 4,461 trips. In June, as justified anger and grief swept the country in response to the murder of George Floyd and protests occurred in many places, including Milwaukee, Bublr made the decision to maintain operations. After the murder of another Black man, Jacob Blake, and in commemoration of Dr. Martin Luther King, Jr’s historic march on Washington, Bublr again offered free 30-Day passes to all Milwaukee County residents for the month of September.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • Who are the people you serve with your mission?

    Generally speaking people who ride Bublr bikeshare bikes, or people who would benefit from having access to the bikeshare system but don't know it yet.

  • How is your organization collecting feedback from the people you serve?

    SMS text surveys, Electronic surveys (by email, tablet, etc.), Focus groups or interviews (by phone or in person), Community meetings/Town halls, Suggestion box/email,

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals,

  • What significant change resulted from feedback?

    On our bikeshare kiosks, there is a sticker/decal with basic information and then a touch screen with more detailed information and instructions. The touch screen has a languages option that allows users to select Spanish, however all the stickers are in English (largely due to space constraints) we received feedback that this is uninviting to Spanish speakers despite the Spanish option on the touch screen. We've undertaken a redesign of the signage to fit all the relevant information and present it in both English and Spanish.

  • With whom is the organization sharing feedback?

    The people we serve, Our staff, Our board, Our funders, Our community partners,

  • How has asking for feedback from the people you serve changed your relationship?

    The general feeling is that we become more like partners working to solve the issues together.

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback,

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback,

Financials

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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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Midwest Bikeshare, Inc.

Board of directors
as of 01/20/2022
SOURCE: Self-reported by organization
Board chair

Bruce Keyes

Foley and Lardner LLP

Therese Schneider

Discovery World

Barry Mainwood

Mainly Editing

Angela Sprau

Tonieh Welland

Mike Amsden

City of Milwaukee

Jen Ferguson

City of Wauwatosa

Eugene Manzanet

Scaling Wellness in Milwaukee

John Miller

Arenberg Holdings, LLC

Noel Kegel

Wheel & Sprocket

Bob Monnat

Mandel Group, Inc.

Kenge Adams

Connect Business Consulting

David Diamond

Orthopedic Hospital of Wisconsin

Organizational demographics

SOURCE: Self-reported; last updated 12/1/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

No data

Disability

No data