PLATINUM2024

SANDY HOOK PROMISE FOUNDATION

aka Sandy Hook Promise, Sandy Hook Promise Foundation   |   Newtown, CT   |  www.sandyhookpromise.org

Mission

The mission of Sandy Hook Promise is to educate and empower youth and adults to prevent violence in schools, homes, and communities. Through our proven, evidence-informed Know the Signs programs and sensible, bipartisan school and gun safety legislation, we teach young people and adults to recognize, intervene, and get help for individuals who may be socially isolated and/or at risk of hurting themselves or others.

Notes from the nonprofit

SHP is the only gun violence prevention organization in the nation to research, develop, and deliver age-appropriate trainings and support for students and educators to “Know the Signs” of potential violence — as well as successfully write and pass nonpartisan federal and state legislation through a separate 501(c)4 Action Fund that helps make schools safer. Our signature Know the Signs programs are based on thorough research about the root causes of mass and school shootings in the U.S. Studies including the National Threat Assessment Center reports, “Averting Targeted School Violence” (2021) and “Mass Attacks in Public Spaces” (2019) support our approach. The on-going development of each training continues to be informed by research and interviews with experts in the fields of threat assessment, law enforcement, psychology, and education, along with our national Youth Advisory Board.

Ruling year info

2013

Co-CEO

Nicole Hockley

CEO

Mark Barden

Main address

PO Box 3489

Newtown, CT 06470 USA

Show more contact info

EIN

46-1657101

NTEE code info

Safety Education (M40)

Other Mental Health, Crisis Intervention N.E.C. (F99)

Alliance/Advocacy Organizations (W01)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2023, 2022 and 2021.
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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

In the U.S., firearms are now the leading cause of death for children under age 19. Suicide is the second-leading, with firearms being the most deadly tool for completion. The ripple effects of gun violence nationwide are devastating. The trauma of shootings and suicides reaches beyond families whose loved ones are killed or injured. The pain and fear endures, leaving scars for life that affect entire communities. Youth who are bullied physically, verbally, and online have an even higher risk of being victims of gun violence. Those who live through school shootings often face crippling anxiety and depression and higher rates of suicide. Dept. of Homeland Security analysis of all school shootings reveals that in every case, shooters exhibited concerning behaviors prior to their attack. Relatedly, four out of five youth who attempt to die by suicide exhibit clear warning signs. The studies show, and researchers agree, knowing the signs and how to intervene is critical to prevention.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Say Something

Say Something (SS) trains students in grades K-12 to look for warning signs and threats -- especially on social media -- of someone at-risk of hurting themselves or others and to “say something” to a trusted adult before a tragedy can occur. The program reinforces three steps: know the warning signs, act immediately, and say something to a trusted adult. Nearly 5 million people have been trained nationwide.

SS is an evidence-informed program developed in collaboration with leading violence prevention researchers, threat assessment professionals, and educators. Training is delivered in-person, digitally downloaded and self-led.

Population(s) Served
Children and youth
Teachers
Students

Start with Hello (SWH) is an age-appropriate training for K-12 grades that teaches youth how to minimize social isolation, empathize with others, and create a more inclusive and connected culture. The program is anchored around three major steps: see someone alone, reach out and help, and “start with hello”. More than 4.5 million have been trained nationwide in the SWH program.

SWH is an evidence-informed program developed in collaboration with educators and leading violence prevention researchers. Training is delivered in-person, digitally downloaded, and/or self-led. In Sept. 2019, Sandy Hook Promise launched Start With Hello Elementary, a digital program designed specifically for K-5 students through a grant from Disney.

Population(s) Served
Children and youth
Students
Teachers

The Says Something Anonymous Reporting System (SS-ARS) builds on the Say Something program and includes a downloadable app, telephone hotline, and website that students can use to safely and securely report an issue when they see a classmate who is at risk of harming themselves or others. Additional training for school district personnel and local law enforcement is required. More than 268,000 tips have been received through the SS-ARS in districts and states nationwide. 16 planned school shooting plots have been prevented, more than 5,900 students helped during mental health crises and at least 700 lives have been saved from suicide.

Population(s) Served
Adolescents
Adults

SAVE Promise Clubs are student-led organizations that encourage youth to take charge of keeping schools safe by teaching, modeling, and continually reinforcing the key messages of Start with Hello and Say Something. Each club receives tools and resources to plan events, activities, and projects that promote kindness, inclusiveness, and the value of looking out for one another in preventing violence. There are more than 5,000 SAVE Promise Clubs throughout the United States.

Population(s) Served
Adolescents
Teachers
Students

Where we work

Accreditations

American Association of Suicidology (AAS) Accredited Crisis Center 2023

Awards

Top-rated Charity 2023

Great Nonprofits

100/100 Finance & Accountability 2023

Charity Navigator

FBI Director’s Community Leadership Award 2018

FBI

Four Freedoms Award 2019

Roosevelt Institute

Community Leadership Award 2017

CAPS/Bully Prevention Center

Excellence in a Controversial Issue Campaign Award 2018

Women in Advocacy

Emmy Award for Outstanding Commercial 2022

Television Academy of Arts and Sciences

External assessments

Evaluated via the Impact Genome Project (2019)

Affiliations & memberships

National Advisory Board, National Center for School Safety 2021

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total dollars received in contributions

This metric is no longer tracked.
Totals By Year
Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

These number are per the form 990 Part VIII Statement of Revenue Line 1h

Number of policies formally established

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

a. Mental Health Parity Act, 2016 b. STOP School Violence Act, 2018 c. SAVE Students Act, Ohio 2020 d. STANDUP Act, 2021

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Sandy Hook Promise envisions a future where all children are free from shootings and acts of violence in their schools, homes, and communities. Our mission is to end school shootings and create a culture change that prevents violence and other harmful acts that hurt children.

Sandy Hook Promise (SHP) believes that the safety of our schools and communities depends on a shared commitment to “know the signs” of potential violence and willingness to look out for one another. We are the only gun violence prevention organization in the nation to research, develop, and deliver evidence-informed programs that teach these warning signs and how to respond at no cost to schools, as well as successfully write and pass nonpartisan federal and state legislation that makes schools safer.

● Train and support schools in sustaining our proven Know the Signs violence prevention programs that foster inclusivity, connection, and the ability to intervene when someone needs help
● Pass state and federal policy via the Sandy Hook Promise Action Fund (a 501c4 organization) that expands, funds, and maintains Know the Signs programs in schools and communities and advocates for related school, mental wellness, and gun safety legislation
● Attract, engage, and sustain a multi-generational base committed to ending school shootings and keeping children safe everywhere
● Create long-term behavior and culture change by empowering youth with the tools to create safer communities that save lives today, and to advocate for the violence-free future they deserve
● Create a culture, externally and internally, where every life is valued for the promise it holds, all perspectives are treated with respect, we lead with love instead of hate, and conversations are turned into actions.
● Foster a workplace where people thrive with honesty, transparency, open communication, genuine curiosity, acceptance, and structures that maximize our diversity, capability, and capacity
● Strengthen our financial sustainability by developing diverse and recurring revenue streams that support our impact, expansion, and sustainability

Sandy Hook Promise’s evidence-based “Know the Signs” programs, “Start With Hello” and “Say Something,” teach youth and adults how to prevent school violence, shootings, and other harmful acts by identifying at-risk behaviors and intervening to get people the help they may need. These early prevention measures empower students and educators to keep schools and communities safe.

Each program offers 30- to 40-minute student trainings that can be delivered in a classroom or an assembly. All resources needed are provided, including an Educator’s Guide and toolkits that offer lesson plans, activities, games, and discussion guides to reinforce and expand on the core teachings in a classroom setting. Companion parent brochures explain the features and benefits of these programs. Related programs focusing on youth suicide and adult support are also offered. The programs and resource materials are provided at no-cost to schools and can be accessed on-demand via an online Learning Center.

Sandy Hook Promise programs also align with CASEL standards for Social-Emotional Learning including relationship skills, social awareness, responsible decision-making, and self-awareness.

The Say Something Anonymous Reporting System equips school communities with app, website, and telephone hotline to safely report concerning behaviors or overt threats. These reports are handles by certified counselors at the Sandy Hook Promise National Crisis Center, the only 24/7/365 crisis team exclusively supporting schools nationwide.

Thousands of student-led SAVE Promise Clubs embedded in elementary, middle, and high schools nationwide are encouraging youth to take charge of keeping schools safe by teaching, modeling, and continually reinforcing the “know the signs” message. Each Club receives tools and resources to plan events, activities, and projects that promote kindness, inclusiveness, and the value of looking out for one another.

Over 18 million people have participated in Sandy Hook Promise’s proven “Know the Signs” programs that focus on prevention to help end the epidemic of gun violence by training youth and adults on how to identify at-risk behavior and intervene to get help before a tragedy can occur.

Through these no-cost signature programs, Sandy Hook Promise has averted multiple school shootings, hundreds of teen suicides, and countless other acts of violence.

Since launching the Say Something Anonymous Reporting System in Spring 2018, data through June 30, 2022 shows more than 361 lives have been confirmed to be saved, 89 acts of violence with a weapon were prevented, along with an additional 2,800 youth getting the mental health support they need as direct results of using the training and system.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, We don’t have the right technology to collect and aggregate feedback efficiently, The people we serve tell us they find data collection burdensome, Staff find it hard to prioritize feedback collection and review due to lack of time

Financials

SANDY HOOK PROMISE FOUNDATION
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

SANDY HOOK PROMISE FOUNDATION

Board of directors
as of 10/16/2024
SOURCE: Self-reported by organization
Board chair

Mr. Bill Sherlach

Morgan Stanley, Vice President - Financial Advisor

Term: 2019 - 2025

Mark Barden

Sandy Hook Promise Foundation - Family Member

Nicole Hockley

Sandy Hook Promise Foundation - Family Member

Jackie Barden

Sandy Hook Promise Foundation - Family Member

Matt Bennett

Board Vice Chair; Third Way, Co-Founder

Joe Cassidy

Retired Tax Executive, General Electric Company

Bradley Myles

CEO Polaris Foundation

Michael A. Nutter

Michael A. Nutter Advisors, LLC; Former Mayor, City of Philadelphia

Peter Willner, Ed. D.

Founder, Integrated Executive Management, Inc., Fairfield, CT

Dr. Colleen Barry

Inaugural Dean, Cornell Jeb E. Brooks School of Public Policy, Ithaca, NY

Karen Freeman-Wilson

President & CEO, Chicago Urban League, Chicago, IL

Dr. Jillian Peterson

Professor, Hamline University, St. Paul, MN

Kenny Thompson, Jr.

Vice President, External Affairs North America, PepsiCo, Washington, DC

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 10/16/2024

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

The organization's co-leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

No data

Disability

Equity strategies

Last updated: 10/16/2024

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.