World Upside Down

Teaching the arts made fun & easy

Oviedo, FL   |  www.worldupsidedown.org

Mission

We make teaching the arts affordable and accessible through our online video curriculum and teaching resources. Teachers K-12 can integrate our teaching resources at any time. Our courses are taught by expert arts instructors and come with lesson plans, slides, teacher guides, student worksheets, and activities.

Ruling year info

2015

CEO/Founder

Mrs. Joanna Puello

Main address

3190 Howard Ave

Oviedo, FL 32765 USA

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EIN

46-1938697

NTEE code info

Arts, Cultural Organizations - Multipurpose (A20)

IRS filing requirement

This organization is required to file an IRS Form 990-N.

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Communication

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Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Dominican Republic Pilot Project 2011

The idea to take World Upside Down online was first tested in two schools in the Dominican Republic in 2011, as a part of Joanna Puello and Jerusha Liranzo’s Action Research Project for the Entertainment Media Design Technology (now Instructional Design) Master’s Degree Program at Full Sail University. We created forty 20-minute video classes (ten in each art area) which were viewed by sixty-one students over a period of two cycles in three months. The data we gathered from beta test participants reflected extremely high student engagement and no problems with accessibility. In fact, the results were so positive that the school owners said that they would happily pay a monthly subscription fee to have access to a fully developed online K-12 curriculum for the arts.

Check out our our beta test and Action Research Project Report in the video report!
http://bit.ly/1b7Pcdf

Population(s) Served
Children and youth
Economically disadvantaged people

We're partnering with Video Producer Fernando Baez of Unicornio Films and Fiscal Sponsor Oscar Arocha of Supermercados Bravo with a budget of $100,000 - $250,000 to produce our video classes which will be aired on national educational television. We will be able to use these video classes to build our online library and can charge membership fees for usage.
Click here to read more about the Ley de Cine program: http://www.dgcine.gob.do/

Population(s) Served
Children and youth
Economically disadvantaged people

We will be focusing on, but not limited to, partnerships in the state of Florida with the YMCA (8,000), the Boys & Girls Clubs of America (4,000), and at 10+ schools (1,000) to serve a total of approximately 13,000 4-8th grade students who will be participating in 40 video classes which will provide them with 2,000 hours of arts education.

We will produce 140 professional video classes (in each art area--music, visual arts, dance, and theater). Our 30-minute video classes are ideal for group instruction and engage students in participation every step along the way. They come with lesson guides and 20-minute extension activities so that the facilitating instructor can conduct a 50-minute learning session. No prior arts education or experience is needed, and every lesson meets nationally accepted standards for the arts. Schools/organizations can use our video classes as their primary art curriculum (when they cannot afford to hire an art instructor) or as a supplemental resource for their existing program.

Population(s) Served
Children and youth
Economically disadvantaged people

From auditions to opening night, this course helps teachers produce the entire show. This video series covers warmups, character creation through voice and body, prepping and running an audition, script analysis, character development, memorization techniques, stage areas, and blocking. It also provides tips for set & prop design, lighting, costumes & makeup.

Population(s) Served
Children and youth
Economically disadvantaged people

Where we work

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Goal 1: To create a full K-12 video class curriculum of video classes in ten years or less, a total of 5,260 video classes
Goal 2: To generate enough revenue to be completely sustainable in five years or less
Goal 3: To have 300 Individual Members and 50 Institutional Members in three years or less

1. Raise $200,000 in order to create half a year of video classes for Grades 3-5 (a total of 140 video classes) and to create the website
2. Partner with the YMCA and Boys and Girls Clubs of America along with 10+ schools who will participate in our Florida Pilot Project 2015-2016
3. Work with film producer Fernando Baez from the Dominican Republic and Supermarket Bravo who can fund $100,000+ worth of video production for World Upside Down in 2015 under the Ley del Cine (a government program in the Dominican Republic)

1. Video Producer: Anna McCarthy
Anna McCarty is our video producer and director. She has over six years of experience developing instructional media for Full Sail University’s online degrees and is currently project managing the instructional design team for The Los Angeles Film School. She is a masterful artist when it comes to blending instruction and story-telling through the medium of film. Anna understands the importance of arts education because she had the privilege of attending an arts school for her primary and secondary education. Learning different forms of art in her formative years inspired her passion to create and influenced the direction of her career path in media development. We couldn’t be more thrilled to have the opportunity to work with her, and we guarantee you are going to love her work!

2. Ley de Cine Project in the Dominican Republic
http://www.dgcine.gob.do/
We're partnering with Video Producer Fernando Baez of Unicornio Films and Fiscal Sponsor Oscar Arocha of Supermercados Bravo with a budget of $100,000 - $250,000 to produce our video classes which will be aired on national educational television. We will be able to use these video classes to build our online library and can charge membership fees for usage.

3. We have a working relationship with Founder/Former CEO of Florida Virtual Schools, Julie Young, who can help us negotiate a partnership with Florida Virtual Schools when we have a sufficient online video class library.

We will be creating the video for the Dominican project in Santo Domingo, Dominican Republic, in May 2015, and we will be putting together a production schedule and budget so that we can proceed as soon as our project is approved by the committee.

Financials

World Upside Down
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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World Upside Down

Board of directors
as of 7/9/2021
SOURCE: Self-reported by organization
Board co-chair

Mrs. Jenelle Ferrer

Waypointe Realty

Term: 2013 -


Board co-chair

Mr. Jairo Puello

David Morillo

Full Sail University

Camaal Moten

Full Sail University

Christi Davis

Third Crawford Media

Alice Ramadan

Dr. Phillips Center for the Performing Arts

Jodi Jose

Lake Mary Highschool

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Not applicable

Organizational demographics

SOURCE: Self-reported; last updated 07/09/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person with a disability

Race & ethnicity

Gender identity

 

Sexual orientation

Disability

Equity strategies

Last updated: 07/09/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.