ProVeg International, Inc

Washington, DC   |  https://proveg.com/

Mission

Reducing the global consumption of animals by 50% by the year 2040.

Ruling year info

2016

International CEO

Sebastian Joy

Main address

1380 Monroe St NW #222

Washington, DC 20010 USA

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EIN

46-3038496

NTEE code info

Alliance/Advocacy Organizations (D01)

Alliance/Advocacy Organizations (C01)

Alliance/Advocacy Organizations (E01)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Our global food choices are the cause of many of the most pressing problems facing us and our planet today -- from cruelty happening to farmed animals by the billions, to our growing planetary climate crisis, to human health (encompassing future pandemic risks). Replacing conventional animal foods with plant-based and cultivated alternatives is a solution to a multiproblem.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Campaigns

ProVeg campaigns provide the public with the tools and knowledge they need to make food choices that are good for themselves, the planet, and the environment. Our aim is to create a public understanding of the most urgent problems caused by the consumption of animal products and provide people with the tools and knowledge to address these issues at an individual and systemic level. To achieve this, ProVeg campaigns work to win hearts and minds in order to create a world in which plant-based food is as accessible and attractive as possible, for everyone around the world.

Population(s) Served
Adults

Where we work

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Founded in 2017 by Sebastian Joy, Melanie Joy, and Tobias Leenaert as a way to help solve some of our planet’s most urgent issues, ProVeg International is an international food awareness organization working to transform the global food system by replacing conventional animal products with plant-based and cultured alternatives. We are organized around one clear and driving mission: to reduce global animal consumption 50% by 2040. Our vision is that of a world where everyone chooses delicious and healthy food that is good for all people, animals, and the planet.

ProVeg works with international decision-making bodies, governments, food producers, investors, the media, and the general public to help the world transition to a society and economy that are less dependent on animal agriculture and more sustainable for humans, animals, and the planet.

ProVeg’s unique approach is characterized by three core elements:
1) Focusing on the key levers (thought leaders, multipliers, influencers) in key sectors of society (corporations, politics, health, education, media, NGOs, etc.)
2) Incentivizing change and transformation in a positive and supportive manner
3) Ensuring a strong impact and efficiency focus by constantly assessing and evaluating our work through our research department and external consultants

ProVeg International focuses on 5 key intervention areas:

1) Corporate and Institutional Engagement: We influence businesses and institutions to integrate healthy, compassionate, sustainable plant-based options.

2) Plant & Cultivated Food Innovation: We support and connect global partners and start-ups to advance plant-based and cultivated food innovation; we raise public awareness around the multiple benefits of these foods.

3) Policy and Advocacy: We work with governmental and intergovernmental agencies to create plant-forward policies.

4) Movement-Building:We build strong grassroots networks through empowering and supporting other nonprofits, advocacy groups, and communities.

5) Public Education and Media: We reach people where they are, providing inspiration and support for people to reduce and eliminate animal products from their diets.

With a combined annual budget of roughly USD 7,000,000, ProVeg International as a global entity has a team of 100 and over 1,000 volunteers, working in eight countries across four continents: China, Germany, the Netherlands, Poland, South Africa, Spain, the UK, and the US. The United States and Germany offices serve as our international headquarters.

ProVeg has permanent observer status with the United Nations Framework Convention on Climate Change (UNFCCC), is accredited for the United Nations Environment Assembly (UNEA), and has received the United Nations’ Momentum for Change Award for our classroom interventions focused on planetary health.

Financials

ProVeg International, Inc
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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ProVeg International, Inc

Board of directors
as of 12/1/2021
SOURCE: Self-reported by organization
Board chair

Dawn Moncrief

A Well-Fed World

Term: 2018 -

Organizational demographics

SOURCE: Self-reported; last updated 12/01/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

No data

Disability

No data