PLATINUM2024

ProVeg International, Inc

Washington, DC   |  https://proveg.com/

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Mission

Replacing 50% of animal products globally with plant-based and cultivated foods by 2040.

Ruling year info

2016

Founding President

Sebastian Joy

Global CEO

Jasmijn de Boo

Main address

712 H Street NE Ste 2123

Washington, DC 20002 USA

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EIN

46-3038496

NTEE code info

Alliance/Advocacy Organizations (D01)

Alliance/Advocacy Organizations (C01)

Alliance/Advocacy Organizations (E01)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Our food choices are the cause of many of the world’s most pressing problems, including climate change, environmental degradation, loss of biodiversity, antibiotic resistance, and global hunger and malnutrition. Diets reliant on intensive animal agriculture may increase the risk of future pandemics and antimicrobial resistance (AMR), while causing the suffering of billions of land animals and trillions of marine animals. Animal farming is inefficient and wastes a staggering amount of food. If all crops were used for direct human consumption, there would be enough food to feed 10 billion people. What we eat has fundamental impacts on our planet. In addition to land- and water-use, resource waste, and biodiversity loss, food-system emissions account for about a third of all human-made emissions, with animal-based products having the largest share of these emissions (20% of global GHG emissions).

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Policy Work and Advocacy Campaigns

ProVeg International is a food awareness organization working to transform the global food system by replacing 50% of animal products globally with plant-based and cultivated foods by 2040.

ProVeg engages with all relevant stakeholders to create a food system where everyone chooses delicious and healthy food that is good for all humans, animals, and our planet.

ProVeg has received the United Nations’ Momentum for Change Award and works closely with key UN food and environment agencies.

ProVeg creates global impact, with offices in ten countries across four continents and more than 200 employees.

Population(s) Served
Adults
Children and youth

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total number of grants awarded

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

In 2023, 81 organizations from 51 countries received grants. Since the launch of the grant program, in 2019, more than 300 grants have been awarded to organizations in nearly 70 countries.

Number of media articles reflecting preferred issue framing

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

In 2022, we received 5,133 media mentions, including in Forbes Magazine, The Guardian, the BBC, the New York Post, Yahoo News, and The Brussels Times.

Number of participants attending course/session/workshop

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

In 2022, we reached 39,319 food industry professionals, NGOs, policymakers, and plant-based allies through our events, workshops, and speaker engagements.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Informed by the principles of effective altruism, ProVeg International is an international food awareness organization working to transform the global food system. We are organized around a clearly defined central mission: to replace 50% of animal products globally with plant-based and cultivated foods by 2040. Many of the world’s most pressing problems share a common cause – animal agriculture, which contributes to climate change, lifestyle diseases, global hunger, and animal suffering. ProVeg is dedicated to raising awareness of how we can tackle these problems through diet and food-systems change. ProVeg empowers people and institutions to transform the global food system by promoting attractive plant-based and cultivated foods. Transforming the global food system is a multiproblem solution.

Our vision is a world where everyone chooses delicious and healthy food that is good for all people, animals, and our planet.

ProVeg’s unique approach is characterized by five Strategic Principles:

1. Maximizing our long-term impact: We strive to maximize our long-term impact in order to achieve our mission of replacing 50% of animal products globally with plant-based and cultivated foods by 2040. Our work is informed by the principles of effective altruism – using limited resources to do the most good.
2. Influencing the influencers: We engage and work with the most impactful multipliers, thought leaders, and innovators to leverage their influence, not only on their own sector but also on society as a whole.
3. Positive and incentivizing: We motivate and incentivize people and institutions to shift towards eating more plant-based foods and other alternative proteins through positive and empowering messaging.
4. All motivations: We acknowledge and respect that there are different reasons for people to change their food choices. We value them equally and summarise them as our '5 Pros': taste, health, justice, animals, and environment.
5. Diverse solutions: We support all solutions that replace animal-based products, and all stakeholders working towards this goal. We focus on interventions directed at food-systems transformation rather than improving farmed animal welfare.


With a combined annual budget of roughly USD 12,000,000, ProVeg International is a global organization with a global team of over 200 people, as well as a robust network of volunteers. We work in ten countries across four continents: Belgium, China, Czech Republic, Germany, the Netherlands, Poland, South Africa, Spain, the United Kingdom, and the United States. ProVeg International Inc. in the US serves as ProVeg’s international headquarters.

ProVeg seeks out collaborative opportunities to promote food-system change. As well as hosting our own events, we collaborate wherever possible with other organizations, and work with local and international organizations and decision-making bodies in order to promote healthy, sustainable, and compassionate plant-based foods and other alternatives to animal-based products. ProVeg has observer status with the UNFCCC and the IPCC, special consultative status with ECOSOC, is accredited for UNEA, and has received the United Nations’ Momentum for Change Award.

At ProVeg International, we provide summaries of our progress on a quarterly and annual basis on our website, focusing on our five impact areas:

1. Food innovation: We support and connect innovators, startups, companies, and investors globally in advancing plant-based and cultivated-food innovation.
2. Corporate and institutional engagement: We support businesses, decision-makers, and institutions in developing, providing, and promoting plant-based and cultivated foods.
3. Policy and advocacy: We work with governmental agencies and non-profit organizations to create sustainable food policies and practices.
4. Movement building: We create global synergies by empowering and supporting mission-aligned non-profit organizations and alliances.
5. Public engagement and media: We provide inspiration and support for consumers and reliable information for journalists.

Financials

ProVeg International, Inc
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
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  • Compare nonprofit financials to similar organizations

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ProVeg International, Inc

Board of directors
as of 02/23/2024
SOURCE: Self-reported by organization
Board chair

Dawn Moncrief

A Well-Fed World

Term: 2018 -

Organizational demographics

SOURCE: Self-reported; last updated 6/29/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

The organization's co-leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

No data

Disability

No data