Programs and results
What we aim to solve
Rancho Alegre Radio saw a need to preserve and promote Tejano and Conjunto music in a variety of areas. 1) Lack of documentation - addressing this issue by recording oral histories with artists. 2) Lack of presence in Austin - addressing this issue by presenting live music events and raising the profile of Conjunto music in the various corners of the Austin music scene. 3) Disappearing recordings - addressing this issue by digitally converting analog media. 4) Lack of professional development for artists - addressing this issue by presenting training events online and connecting artists with legal and business resources they need to be successful.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Rancho Alegre Conjunto Festival
Multi-day, family-friendly music festival showcasing a variety of Tejano-Conjunto performers from legends, veterans and up-and-coming groups.
Oral histories
Since 2011, Rancho Alegre Radio has travelled all over the state of Texas recording oral histories and interviews with artists in an effort to construct a historical record for an underdocumented genre
Live Music Events
Periodically, Rancho Alegre Radio will present a series of or a single live music event showcasing Tejano or Conjunto talent.
Analog music conversion
Since 2011, before incorporating as a nonprofit organization, Rancho Alegre Radio has been working to preserve analog recordings of Tejano and Conjunto music, as many of those recordings were never converted to digital by the record companies. Without digital conversion, these recordings are lost
Professional Development for musicians
Rancho Alegre Radio recognized the need for professional development for Tejano and Conjunto musicians, so we offer training events online and connect musicians with legal and business resources they need.
Where we work
Affiliations & memberships
WeWork Creator Award 2017
External reviews

Videos
Our results
How does this organization measure their results? It's a hard question but an important one.
Total number of paid admissions
This metric is no longer tracked.Totals By Year
Related Program
Live Music Events
Type of Metric
Input - describing resources we use
Direction of Success
Increasing
Context Notes
Number of people who paid cover charges for our Tardeada series at One-2-One Bar and our Rancho Alegre Conjunto Festival during FY 2014.
Total number of works restored or preserved
This metric is no longer tracked.Totals By Year
Related Program
Analog music conversion
Type of Metric
Output - describing our activities and reach
Direction of Success
Holding steady
Number of pre-recorded hours of broadcast
This metric is no longer tracked.Totals By Year
Related Program
Oral histories
Type of Metric
Output - describing our activities and reach
Direction of Success
Holding steady
Context Notes
Oral histories and interviews with legendary, up and coming and veteran Tejano and Conjunto musicians.
Total number of free admissions
This metric is no longer tracked.Totals By Year
Related Program
Rancho Alegre Conjunto Festival
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Number of people who attended the Rancho Alegre Conjunto Festival. In 2020 and 2021, we did not present the festival due to COVID.
Total number of free performances given
This metric is no longer tracked.Totals By Year
Related Program
Live Music Events
Type of Metric
Output - describing our activities and reach
Direction of Success
Holding steady
Number of new grants received
This metric is no longer tracked.Totals By Year
Related Program
Live Music Events
Type of Metric
Input - describing resources we use
Direction of Success
Increasing
Context Notes
Texas Commission on the Arts, City of Austin Cultural Arts, WeWork Creator Award.
Number of public events held to further mission
This metric is no longer tracked.Totals By Year
Related Program
Live Music Events
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Number of public events, regardless of cover charge.
Average dollar price for performance tickets
This metric is no longer tracked.Totals By Year
Related Program
Live Music Events
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Number of volunteers
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
Rancho Alegre Radio seeks to advocate for Conjunto music and its musicians and fans whenever possible, appropriate and needed.
We strive to raise the visibility of the genres in all discussions and examinations of roots music, Americana and especially Texas music in a variety of media and events.
We seek to construct a historical record of Tejano and Conjunto music through oral histories with artists and also through preservation of analog recordings and their cover art and liner notes.
What are the organization's key strategies for making this happen?
Rancho Alegre has an aggressive outreach strategy that includes a significant amount of public relations, social media and online engagement, and examination of events, initiatives and areas where Tejano or Conjunto music may not be present, but should be.
We seek to present well-curated, organized, professional, culturally-accurate events that appeal to all music fans and the traditional audience.
For oral histories and recording preservation, we seek out those that are most in danger of being lost first. For example, we begin with older artists that may or may not have ever been interviewed but are very established and influential, or by converting a very rare vinyl record that we have the only copy of.
Rancho Alegre has also developed an aggressive fundraising program aimed at grants and in-kind giving rather than individual giving, to support its programs.
What are the organization's capabilities for doing this?
Rancho Alegre is a team of extraordinarily committed volunteers with extensive experience in areas from event production, sound engineering, public relations, and fundraising.
We have been successful with grant proposals and were awarded a WeWork Creator Award in June 2017 for our work.
What have they accomplished so far and what's next?
We have been very successful with the Rancho Alegre Conjunto Festival since 2012, as well as recording interviews with dozens of artists, some of whom have died since our interview, making our recording of them even more precious. One day our interviews and work will be given to a university for curation and cataloging and further preservation.
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
RANCHO ALEGRE RADIO
Board of directorsas of 02/16/2022
Mr Oscar Martinez
Compadresmusic
Term: 2014 -
Stephanie Hollanders
Kristi Keene
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? No
Organizational demographics
Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
Sexual orientation
No data
Disability
No data