RANCHO ALEGRE RADIO

Rancho Alegre Radio seeks to advocate for Tejano and Conjunto music and its musicians and fans whenever possible, appropriate and needed.

We strive to raise the visibility of the genres in all discussions and examinations of roots music, Americana and especially Texas music in a variety of media and events.

We seek to construct a historical record of Tejano and Conjunto music through oral histories with artists and also through preservation of analog recordings and their cover art and liner notes.

Rancho Alegre Radio has an aggressive outreach strategy that includes a significant amount of public relations, social media and online engagement, and examination of events, initiatives and areas where Tejano or Conjunto music may not be present, but should be.

We seek to present well-curated, organized, professional, culturally-accurate events that appeal to all music fans and the traditional audience.

For oral histories and recording preservation, we seek out those that are most in danger of being lost first. For example, we begin with older artists that may or may not have ever been interviewed but are very established and influential, or by converting a very rare vinyl record that we have the only copy of.

Rancho Alegre Radio has also developed an aggressive fundraising program aimed at grants and in-kind giving rather than individual giving, to support its programs.

Rancho Alegre Radio is a team of extraordinarily committed volunteers with extensive experience in areas from event production, sound engineering, public relations, and fundraising.

We have been successful with grant proposals and were awarded a WeWork Creator Award in June 2017 for our work.

We have been very successful with the Rancho Alegre Conjunto Festival for four years, as well as recording interviews with dozens of artists, some of whom have died since our interview, making our recording of them even more precious. One day our interviews and work will be given to a university for curation and cataloguing and further preservation.

The next projects include branching out into the Orquesta tradition of Tejano music, a project with high school music students, and a major initiative to establish a Tejano music presence at large festivals like South by Southwest and ACL Fest.