PLATINUM2023

RANCHO ALEGRE RADIO

Preserving and Promoting Conjunto Music

aka RANCHO ALEGRE   |   Austin, TX   |  http://www.ranchoalegre.org

Mission

To preserve and promote Conjunto music through projects like recording and collecting oral histories, digitizing analog recordings, connecting artists with professional and business resources, and presenting events like the Rancho Alegre Conjunto Music Festival and other events throughout the year.

Ruling year info

2014

Executive Director

Mr. Baldomero Cuellar

Main address

5304 Blue Bluff Rd

Austin, TX 78724 USA

Show more contact info

EIN

46-3595637

NTEE code info

Arts, Cultural Organizations - Multipurpose (A20)

Music (A68)

IRS filing requirement

This organization is required to file an IRS Form 990-N.

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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Rancho Alegre Radio saw a need to preserve and promote Tejano and Conjunto music in a variety of areas. 1) Lack of documentation - addressing this issue by recording oral histories with artists. 2) Lack of presence in Austin - addressing this issue by presenting live music events and raising the profile of Conjunto music in the various corners of the Austin music scene. 3) Disappearing recordings - addressing this issue by digitally converting analog media. 4) Lack of professional development for artists - addressing this issue by presenting training events online and connecting artists with legal and business resources they need to be successful.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Rancho Alegre Conjunto Festival

Multi-day, family-friendly music festival showcasing a variety of Tejano-Conjunto performers from legends, veterans and up-and-coming groups.

Population(s) Served
People of Latin American descent
Adults

Since 2011, Rancho Alegre Radio has travelled all over the state of Texas recording oral histories and interviews with artists in an effort to construct a historical record for an underdocumented genre

Population(s) Served
Adults

Periodically, Rancho Alegre Radio will present a series of or a single live music event showcasing Tejano or Conjunto talent.

Population(s) Served
People of Latin American descent
Adults

Since 2011, before incorporating as a nonprofit organization, Rancho Alegre Radio has been working to preserve analog recordings of Tejano and Conjunto music, as many of those recordings were never converted to digital by the record companies. Without digital conversion, these recordings are lost

Population(s) Served
Adults

Rancho Alegre Radio recognized the need for professional development for Tejano and Conjunto musicians, so we offer training events online and connect musicians with legal and business resources they need.

Population(s) Served
People of Latin American descent

Where we work

Affiliations & memberships

WeWork Creator Award 2017

Videos

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total number of paid admissions

This metric is no longer tracked.
Totals By Year
Related Program

Live Music Events

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

Number of people who paid cover charges for our Tardeada series at One-2-One Bar and our Rancho Alegre Conjunto Festival during FY 2014.

Total number of works restored or preserved

This metric is no longer tracked.
Totals By Year
Related Program

Analog music conversion

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Number of pre-recorded hours of broadcast

This metric is no longer tracked.
Totals By Year
Related Program

Oral histories

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

Oral histories and interviews with legendary, up and coming and veteran Tejano and Conjunto musicians.

Total number of free admissions

This metric is no longer tracked.
Totals By Year
Related Program

Rancho Alegre Conjunto Festival

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Number of people who attended the Rancho Alegre Conjunto Festival. In 2020 and 2021, we did not present the festival due to COVID.

Total number of free performances given

This metric is no longer tracked.
Totals By Year
Related Program

Live Music Events

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Number of new grants received

This metric is no longer tracked.
Totals By Year
Related Program

Live Music Events

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

Grant funding typically received through City of Austin Cultural Arts, Texas Commission on the Arts, and in 2017, WeWork.

Number of public events held to further mission

This metric is no longer tracked.
Totals By Year
Related Program

Live Music Events

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Number of public events, regardless of cover charge.

Average dollar price for performance tickets

This metric is no longer tracked.
Totals By Year
Related Program

Live Music Events

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Admission to the Rancho Alegre Conjunto Music Festival is free. Admission was charged for the Tardeada series.

Number of volunteers

This metric is no longer tracked.
Totals By Year
Related Program

Rancho Alegre Conjunto Festival

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Rancho Alegre Radio seeks to advocate for Conjunto music and its musicians and fans whenever possible, appropriate and needed.

We strive to raise the visibility of the genres in all discussions and examinations of roots music, Americana and especially Texas music in a variety of media and events.

We seek to construct a historical record of Tejano and Conjunto music through oral histories with artists and also through preservation of analog recordings and their cover art and liner notes.

Rancho Alegre has an aggressive outreach strategy that includes a significant amount of public relations, social media and online engagement, and examination of events, initiatives and areas where Tejano or Conjunto music may not be present, but should be.

We seek to present well-curated, organized, professional, culturally-accurate events that appeal to all music fans and the traditional audience.

For oral histories and recording preservation, we seek out those that are most in danger of being lost first. For example, we begin with older artists that may or may not have ever been interviewed but are very established and influential, or by converting a very rare vinyl record that we have the only copy of.

Rancho Alegre has also developed an aggressive fundraising program aimed at grants and in-kind giving rather than individual giving, to support its programs.

Rancho Alegre is a team of extraordinarily committed volunteers with extensive experience in areas from event production, sound engineering, public relations, and fundraising.

We have been successful with grant proposals and were awarded a WeWork Creator Award in June 2017 for our work.

We have been very successful with the Rancho Alegre Conjunto Festival since 2012, as well as recording interviews with dozens of artists, some of whom have died since our interview, making our recording of them even more precious. One day our interviews and work will be given to a university for curation and cataloging and further preservation.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, We don’t have the right technology to collect and aggregate feedback efficiently, The people we serve tell us they find data collection burdensome

Financials

RANCHO ALEGRE RADIO
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

RANCHO ALEGRE RADIO

Board of directors
as of 09/21/2023
SOURCE: Self-reported by organization
Board chair

Mr Oscar Martinez

Compadresmusic

Term: 2014 -

Stephanie Hollanders

Kristi Keene

Joe Olvera

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No

Organizational demographics

SOURCE: Self-reported; last updated 2/16/2022
info Candid has made improvements to the race and ethnicity options.

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
Hispanic/Latino/Latina/Latinx
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Heterosexual or straight
Disability status
Person with a disability

Race & ethnicity

Gender identity

 

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 09/21/2023

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.