RANCHO ALEGRE RADIO

Preserving and Promoting Tejano and Conjunto Music

Austin, TX   |  http://www.ranchoalegreradio.org

Mission

To preserve and promote Tejano and Conjunto music through projects like collecting oral histories, digitizing analog recordings, connecting artists with professional and business resources, and presenting events like the Rancho Alegre Conjunto Festival and other performances throughout the year.

Ruling year info

2014

Executive Director

Mr. Baldomero Cuellar

Main address

5304 Blue Bluff Rd

Austin, TX 78724 USA

Show more contact info

EIN

46-3595637

NTEE code info

Arts, Cultural Organizations - Multipurpose (A20)

Music (A68)

IRS filing requirement

This organization is required to file an IRS Form 990-N.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Rancho Alegre Radio saw a need to preserve and promote Tejano and Conjunto music in a variety of areas.
1) Lack of documentation - addressing this issue by recording oral histories with artists.
2) Lack of presence in Austin - addressing this issue by presenting live music events and raising the profile of Tejano and Conjunto music in the various corners of the Austin music scene.
3) Disappearing recordings - addressing this issue by digitally converting analog media.
4) Lack of professional development for artists - addressing this issue by presenting training events online and connecting artists with legal and business resources they need to be successful.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Rancho Alegre Conjunto Festival

Multi-day, family-friendly music festival showcasing a variety of Tejano-Conjunto performers from legends, veterans and up-and-coming groups.

Population(s) Served

Since 2011, Rancho Alegre Radio has travelled all over the state of Texas recording oral histories and interviews with artists in an effort to construct a historical record for an underdocumented genre

Population(s) Served

Periodically, Rancho Alegre Radio will present a series of or a single live music event showcasing Tejano or Conjunto talent.

Population(s) Served

Since 2011, before incorporating as a nonprofit organization, Rancho Alegre Radio has been working to preserve analog recordings of Tejano and Conjunto music, as many of those recordings were never converted to digital by the record companies. Without digital conversion, these recordings are lost

Population(s) Served

Rancho Alegre Radio recognized the need for professional development for Tejano and Conjunto musicians, so we offer training events online and connect musicians with legal and business resources they need.

Population(s) Served

Where we work

Affiliations & memberships

WeWork Creator Award 2017

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total number of paid admissions

This metric is no longer tracked.
Totals By Year
Related Program

Live Music Events

Context Notes

Number of people who paid cover charges for our Tardeada series at One-2-One Bar during FY 2017 and our Rancho Alegre Conjunto Festival during FY 2014.

Total number of works restored or preserved

This metric is no longer tracked.
Totals By Year
Related Program

Analog music conversion

Number of pre-recorded hours of broadcast

This metric is no longer tracked.
Totals By Year
Related Program

Oral histories

Context Notes

Oral histories and interviews with legendary, up and coming and veteran Tejano and Conjunto musicians.

Total number of free admissions

This metric is no longer tracked.
Totals By Year
Related Program

Rancho Alegre Conjunto Festival

Context Notes

Number of people who attended the Rancho Alegre Conjunto Festival in FY 2017.

Total number of free performances given

This metric is no longer tracked.
Totals By Year
Related Program

Live Music Events

Number of new grants received

This metric is no longer tracked.
Totals By Year
Related Program

Live Music Events

Context Notes

Texas Commission on the Arts, City of Austin Cultural Arts, WeWork Creator Award.

Number of public events held to further mission

This metric is no longer tracked.
Totals By Year
Related Program

Live Music Events

Context Notes

Number of public events, regardless of cover charge.

Average dollar price for performance tickets

This metric is no longer tracked.
Totals By Year
Related Program

Live Music Events

Number of volunteers

This metric is no longer tracked.
Totals By Year

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Rancho Alegre Radio seeks to advocate for Tejano and Conjunto music and its musicians and fans whenever possible, appropriate and needed.

We strive to raise the visibility of the genres in all discussions and examinations of roots music, Americana and especially Texas music in a variety of media and events.

We seek to construct a historical record of Tejano and Conjunto music through oral histories with artists and also through preservation of analog recordings and their cover art and liner notes.

Rancho Alegre Radio has an aggressive outreach strategy that includes a significant amount of public relations, social media and online engagement, and examination of events, initiatives and areas where Tejano or Conjunto music may not be present, but should be.

We seek to present well-curated, organized, professional, culturally-accurate events that appeal to all music fans and the traditional audience.

For oral histories and recording preservation, we seek out those that are most in danger of being lost first. For example, we begin with older artists that may or may not have ever been interviewed but are very established and influential, or by converting a very rare vinyl record that we have the only copy of.

Rancho Alegre Radio has also developed an aggressive fundraising program aimed at grants and in-kind giving rather than individual giving, to support its programs.

Rancho Alegre Radio is a team of extraordinarily committed volunteers with extensive experience in areas from event production, sound engineering, public relations, and fundraising.

We have been successful with grant proposals and were awarded a WeWork Creator Award in June 2017 for our work.

We have been very successful with the Rancho Alegre Conjunto Festival for four years, as well as recording interviews with dozens of artists, some of whom have died since our interview, making our recording of them even more precious. One day our interviews and work will be given to a university for curation and cataloguing and further preservation.

The next projects include branching out into the Orquesta tradition of Tejano music, a project with high school music students, and a major initiative to establish a Tejano music presence at large festivals like South by Southwest and ACL Fest.

Financials

RANCHO ALEGRE RADIO
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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RANCHO ALEGRE RADIO

Board of directors
as of 4/29/2019
SOURCE: Self-reported by organization
Board chair

Mr Oscar Martinez

Compadresmusic

Term: 2014 -

Stephanie Hollanders

Kristi Keene

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No