GOLD2022

Keep Massachusetts Beautiful

Clean, Green, and Litter-Free

Mansfield, MA   |  www.keepmassbeautiful.org

Mission

We engage with volunteers, business partners, and municipal leaders to make Massachusetts a cleaner, greener place to live, work, and play. We educate local volunteers on how to collaborate with government and business leaders to achieve significant and lasting improvements. We focus on four impact areas in order to improve local communities: Litter Prevention & Cleanup Waste Reduction & Recycling Beautification & Community Greening Environmental Education

Ruling year info

2015

Executive Director

Mr. Neil J Rhein

Main address

11 Old North Trail

Mansfield, MA 02048 USA

Show more contact info

EIN

46-5310578

NTEE code info

Environmental Beautification (C50)

Citizen Participation (W24)

Environmental Beautification (C50)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs and results

What we aim to solve

SOURCE: Self-reported by organization

We are working to raise awareness about the litter problem in Massachusetts and inspire and educate others to take action to solve it. We are also focusing on related issues, including waste reduction and recycling, beautification, and environmental education. Our organization focuses on civic engagement and civic pride. By organizing and supporting local Keep Massachusetts Beautiful chapters (there are currently 28) we are working to clean up and green up the entire state of Massachusetts.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Great Massachusetts Cleanup

The Great Massachusetts Cleanup takes place in communities across the state. This program encourages each town or city in the state to organize at least one local large-scale litter cleanup per year.

Keep Massachusetts Beautiful provides logistical support, training, and expertise to volunteer leaders.

The Great Massachusetts Cleanup is part of Keep America Beautiful’s Great American Cleanup.

These cleanup events foster civic engagement, civic pride, and bring residents together to inspire the next generation of environmental stewards.

Population(s) Served
Adults
Adolescents

The Massachusetts Litter Cleanup Crew program enourages residents to incorporate litter cleanups into their daily walks, whether those walks are by themselves, with their dog, or with family and friends. To make the task easier for participants, KMB provides Massachusetts Litter Cleanup Crew kits that include:

A litter cleanup/grabber tool
An official Mass Litter Cleanup Crew safety tee-shirt
An official Mass Litter Cleanup Crew reusable trash bag
A pair of high-quality gloves

This program makes it easy and safe for volunteers to keep their neighborhoods litter-free all year long.

Population(s) Served
Adults
Adolescents
Children

To help educate Massachusetts residents and local businesses about what should go in their recycling bins and what should go in their trash bins, KMB offers a FREE Talking Trash & Recycling presentation via Zoom for communities and businesses located in Massachusetts.

The Talking Trash & Recycling program is a virtual, interactive presentation that teaches Massachusetts residents about the best ways to manage trash and recyclables at home, work, or school. We also review MassDEP’s RecycleSmartMA program and how it helps residents find answers to their recycling questions. This program is funded by a grant from MassDEP and is delivered at no cost to communities or businesses!

The Talking Trash & Recycling program is delivered in about 45 minutes, with 15-30 additional minutes for questions and answers at the end of each session. We customize each presentation to ensure it matches up with the type of trash and recycling programs in the host community.

Population(s) Served
Adults
Adolescents

Each September, KMB's annual Plant Something Bee-eautiful program awards five grants of $250 or $500 to Keep Massachusetts Beautiful chapters and/or other non-affiliated organizations. These grants support the planting of pollinator-friendly plants in public spaces. The goal is not only to beautify public spaces, but also to restore habitat for pollinators.

Bees and other pollinators are in serious decline around the world. The decline of pollinators is caused by habitat destruction, the overuse of pesticides that include neonicotinoids, farming practices that eliminate patches of wildflowers and cover crops, parasites and pathogens, as well as climate change. Plants that depend on pollination make up 35 percent of global crop production volume with a value of as much as $577 billion a year.

Population(s) Served
Adults
Adolescents

Where we work

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Eliminate (or drastically reduce) litter in Massachusetts.

Raise awareness about littering behavior and educate the public to prevent litter and illegal dumping.

Organize volunteer resources to clean up the litter that is already along our roadsides, beaches, parks, and other public spaces.

Support efforts to educate people on how to recycle correctly. We are a partner of MassDEP's RecycleSmartMA program.

Promote programs to beautify Massachusetts communities through plantings and other projects.

Support common-sense legislation to improve packaging and reduce plastic pollution, such as ordinances to reduce the use of plastic bags, straws, styrofoam containers, etc.

Promote the adoption of extended producer responsibility (EPR) laws.

Grow our network of local Keep Massachusetts Beautiful chapters.

Restore pride in Massachusetts!

The Great Massachusetts Cleanup is our flagship litter cleanup program. Our goal is to help every community in the state organize a community-wide litter cleanup in the spring, as well as another one in the fall.

Our network of local KMB chapters serves as the local "eyes and ears" of their respective communities. These organizations focus on litter abatement, recycling, waste reduction, and beautification programs.

We conduct regional "Litter Summit " seminars to educate people about our programs and solutions.

We partner with Massachusetts businesses looking to engage their employees in local community improvement projects.

Our network of local chapters collectively engages thousands of volunteers in communities across the state. We also engage hundreds of corporate volunteers every year. With more funding, we hope to hire staff that will allow us to scale up our operations across the state.

We started out in 2014 by building a website to communicate what we hoped to accomplish. We had zero budget. Since then, we have made significant progress with fundraising from businesses and individuals. We have grown our brand, awareness about our key areas of impact, and grown the network of local chapters from just three to 28 as of December 2020. More than 7,000 volunteers participated in the Great Massachusetts Cleanup in 2018 and we are working to grow that number every year.

In 2019, we launched a fall planting program called Plant Something Bee-eautiful. This program provides grants to encourage the planting of pollinator-friendly public gardens across Massachusetts.

On May 16, 2019, we hosted our 1st annual Massachusetts Clean Community Awards to recognize volunteers, legislators, and educators for their contributions to our cause. In 2020, we hosted a virtual awards ceremony on December 3 via Zoom.

Our plans for the future include:

Continued focus on growing our network of local chapters.
Partnering with MassDOT to clean up and beautify Massachusetts highways.
Passage of EPR legislation.
Grow participation in the Great Massachusetts Cleanup and the Massachusetts Litter Cleanup Crew.

Financials

Keep Massachusetts Beautiful
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Operations

The people, governance practices, and partners that make the organization tick.

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lock

Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Keep Massachusetts Beautiful

Board of directors
as of 09/05/2022
SOURCE: Self-reported by organization
Board chair

Mr. Thomas Mackie

Mackie Shea PC

Term: 2019 - 2022

Andrew Bank

LABUR

Bonnie Combs

Blackstone Valley Heritage Association

Thomas Mackie

Mackie Shea, PC

Ainsley Smith

NOAA

Neil Rhein

Keep Massachusetts Beautiful

Margaretta Morris

Cape Cod Anti Litter Coalition

Monica Pennell

Oracle

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? No
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? No
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 12/17/2020

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Heterosexual or straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

No data

Disability

No data