PLATINUM2024

ONE STEP FOR ANIMALS

Tucson, AZ   |  http://www.onestepforanimals.org/

Mission

Given that the vast, vast majority of factory-farmed animals are chickens, we are focused on getting people to reduce their consumption of chickens, rather than asking people to eat less meat, try vegetarian, or go vegan. The most important insight driving us is what won Herb Simon his Nobel Prize in Economics: People don't make optimal or perfect decisions. Rather, almost everyone makes choices based on what is a bit better or is good enough. In almost every sense, nearly everyone considers eating chickens to be better than eating cows or pigs. At this time, we truly believe numbers-focused harm reduction is the best way to both reduce suffering as well as work toward the world we want: a world where animals aren't viewed as food.

Ruling year info

2014

Principal Officer

Anne Green

President

Matt Ball

Main address

5451 N Waterfield Dr

Tucson, AZ 85750 USA

Show more contact info

EIN

46-5536026

NTEE code info

Animal Protection and Welfare (includes Humane Societies and SPCAs) (D20)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

One Step For Animals exists to reduce cruelty to animals.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Video Outreach

Producing a video to use with online advertising and pay-per-view outreach.

Population(s) Served
Adults

We distribute non-dogmatic and psychologically-sound booklets seeking realistic change.

Population(s) Served
Adults

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of requests for advocate products or information, including downloads or page views of online material

This metric is no longer tracked.
Totals By Year
Related Program

Video Outreach

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

For our online outreach, how many impressions do the campaigns receive, cumulatively?

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

We want fewer animals to suffer. For every dollar donated, we want to reduce as much suffering as possible.

We have identified that factory farming is the largest source of cruelty to animals in the US. We seek to expose this otherwise-hidden cruelty to as many receptive people as possible, and offer them alternatives. Our main tools for this are online outreach (our main focus) and booklet distribution.

Since 2014, we have been expanding our capabilities. Upon founding, we were already expert at booklet creation, production, and distribution. Since our founding, though, we have worked hard to learn as much about online outreach as possible. We are continually seeking to experiment, test, and improve.

Each year, our many different Facebook and Instagram campaigns are seen many millions of times, with hundreds of thousands of clicks to our video landing page, www.OneStepToHelp.com. We have also handed our booklets directly to tens of thousands of individuals. Our goal is to continue to refine our outreach, and continue to expand our reach.

Financials

ONE STEP FOR ANIMALS
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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lock

Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

ONE STEP FOR ANIMALS

Board of directors
as of 02/29/2024
SOURCE: Self-reported by organization
Board chair

Matt Ball

Anne Green

Joseph Espinosa

Cathy Berlot

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 2/12/2024
info Candid has made improvements to the race and ethnicity options.

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

The organization's co-leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability

Equity strategies

Last updated: 02/10/2023

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.