Through education, partnership, information exchange, public connection, and relentless communications, the World Ocean Observatory (W2O) is committed to building an expansive global community of Citizens of the Ocean to promote and conserve marine resources for the future of all mankind.
Goals:
< To build an educational initiative incorporating ocean information into exhibits, educational innovations, public programs, and informational services.
< To share these resources through partnerships with existing museums, science centers, aquaria, libraries, NGOs, schools and other educational institutions, thereby reaching audiences around the world with the greatest effect and economy of scale.
< To expand public awareness of the implication of the ocean for the future of human survival.
< To serve as a central place of exchange for ocean information, education and public discourse. To serve as an independent forum and focus for ocean affairs.
< To advocate for the ocean through an open, worldwide network of communication.
< To provide a window on the future of the ocean for the general public and decision-makers around the world.

1. To communicate globally
2. To use the efficiency of partnerships and existing structures
3. To reach a differentiated audience, locally and worldwide
4. To affect the inter-generational transfer of knowledge
5. To be science-based and humanities-driven
6. To be non-litigious, independent and apolitical
7. To advocate through information and education
8. To promote civil discourse, peace and security on the ocean
9. To be optimally economical in service, personnel, and overhead
10. To be financially self-sustaining through grants and endowment

World Ocean Observatory is the leading organization advocating for the health and sustainability of the ocean through an accessible worldwide network of communication. Through education, partnership, information exchange, public connection, and relentless communications, W2O is building an expansive global community to promote and conserve marine resources for the future of all mankind.

Many good projects are funded and implemented by many donors with ocean interests, often at great expense. If, despite these efforts, there remains a communications breakdown and outcomes are limited by inadequate public awareness, then a new communications model is necessary. Most organizations devote their resources to marketing their particular programs and endeavors and to engage their audience through membership publications, public relations, and individualized social media.

We must do more. It is clear we must continue to build a comprehensive, accessible, relentless program of communications to reach the largest worldwide audience possible. We must move beyond wishful thinking and inadequate action.

The World Ocean Observatory provides a unique model for ocean communications, aggregating comprehensive ocean information, consolidating educational resources, promoting other organizations' programs and successes, amplifying the ocean message, and multiplying ocean engagement with an audience above and beyond that of any individual endeavor. We are a collective voice for many ocean voices, a central place of exchange of content and accomplishment, and the promoter of best practices, innovation, and effective connection to the global ocean community.

Today we perform this task with energy, imagination, economy, and efficiency, reaching a significant audience worldwide through the free distribution of a full catalog of ocean information. We do so at modest cost, with a conservative annual budget, provided by a small number of forward-thinking donors and private foundations who understand our concept, see our results, and are committed to our future.

Our challenge is to reach an exponentially larger number of ocean advocates, to engage and link to ocean organizations and individuals at a scale that truly matters, through an informed, exciting, relentless, and enduring program of communications based on the understanding that the sea connects all things.

< An ever-expanding group of professional advisors committed to our success
< A growing group of committed social media followers reading, sharing, and growing interest for ocean issues worldwide
< Funding and success of World Ocean Explorer: our online educational gaming experience for students and educators
< New and continued foundation support for expansion and success of our programs