Khushi Baby Inc

We build scalable digital health platforms to ensure accountability, awareness, and access for precision public health at the last mile

aka Khushi Baby   |   El Dorado Hills, CA   |  https://www.khushibaby.org

Mission

Our mission is to monitor and motivate community health, especially maternal and child health, at the last mile.

Notes from the nonprofit

We are a nonprofit team of 38 members, on an operating budget of just $300K USD. An investment of as little as $10 USD can help facilitate life improving care for 1 beneficiary in India. And for under $0.02 you can help the public health department track the health of someone in need, using our evidence-based digital health and outreach solutions.

Ruling year info

2015

CEO

Ruchit Nagar

COO

Mohammed Shahnawaz

Main address

6016 Louis Way

El Dorado Hills, CA 95762 USA

Show more addresses

EIN

46-5767894

NTEE code info

International Relief (Q33)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2019, 2018 and 2017.
Register now

Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Across rural India, the public health system has failed to improve core issues of primary care delivery, especially for maternal and child health. In Rajasthan, our major geography, 40 out of every 1,000 children do not see their first birthday and 420,000 women have high risk pregnancies. Altogether, <50 % of maternal and child death are unreported. In the context of COVID-19, problems within the public health system (gaps in manual data collection and action capacity, awareness, data and accountability) translate similarly - COVID-19 cases go unrecognized, high risk patients do not receive timely referral care, and citizens are not vaccinated. Further, the public health crisis is affecting delivery of other primary preventative services, which will now require innovation and attention. The common denominator that we aim to solve is accountability of the underlying health system,

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

COVID-19 Response

India is suffering in the midst of the world’s worst COVID19 crisis. Khushi Baby is working with District, State, and Central governments to mount a multi-level response.

1. District level: 15 members of our team make 100s of data-driven phone calls and dozens of household visits to at risk families and local health workers serving 400 rural villages in Udaipur, every day, to coordinate care for pregnant women, malnourished infants, and families needing medical care.

2. State level: as the department of health’s nodal technical support partner, we built Rajasthan state’s community surveillance platform for COVID19, used by over 60,000 community health workers to screen and follow up with 14 million people. Digitally empowered community health workers have facilitated over 30,000 COVID-19 referrals to medical officers Combining this data set with data sets on vaccination, confirmed cases, and oxygen beds we are developing a first of its kind, map-based tool for the state to prioritize oxygen and bed resource allocation to the sub-district level. We also have developed the State's COVID-19 WhatsApp Chatbot.

3. Central level: Khushi Baby is developing a community health worker solution, in partnership with the ministry of health, to improve COVID19 vaccination rates for rural India. The app aims to facilitate offline registration and follow up of 900M+ Indians living in rural India, the vast majority of whom have not yet been vaccinated.

Population(s) Served
Health
Age groups
Economically disadvantaged people

Where we work

Accreditations

3ie Impact Evaluation 2018

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of practicing Community Health Workers as a result of the organization's efforts

This metric is no longer tracked.
Totals By Year
Population(s) Served

Age groups, Health

Related Program

COVID-19 Response

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

We scaled up our digital health platform delivery exponentially during the COVID-19 pandemic by integrating our solution within the government infrastructure through a rapidly scalable mobile app

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

The high level impact we aim to create is to ensure that 1.5 million pregnant women and another 1.2 million infants in Rajasthan receive informed and timely care by empowering beneficiaries, health workers, and health officials with culturally appropriate, intelligent, and automated systems. We hope that the impact we make in Rajasthan can carry forward as a model for adoption by the Government of India's Central Ministry of Health and Family Welfare, and our template can be rolled out in other states after local customization. Ultimately, we hope the solutions we are bringing to light, after 5 years of grassroots level work - designing systems hand-in-hand with community health workers, will help elevate accountability, a continuum of care, and system responsiveness to the gaps in public health delivery. We hope that these tools will be adopted by states to sustainably impact the over 25M pregnant women and infants in India who need care annually through over 1.25M community health workers who are on the frontlines serving them.

By empowering these health workers we believe we can unlock spillover effects into ensuring more effective primary health care delivery to the entire family and community.

1. Ensure a diverse team: public health practitioners, designers, data scientists, engineers, doctors
2. Stay connected to our roots: 15 members of our team work 5 days a week across 400 villages of rural Udaipur where we experiment with our digital health solutions in partnerships with community health workers
3. Scale by incorporating technology into existing and future-proof, government-mandated digital health solutions / frameworks
4. Provide digital health solutions as a public health good for Departments of Health
5. Generate revenue from large institutional donors over 3-5 year periods
6. Diversify revenue sources to include a higher proportion of Indian CSRs

1. Diverse team working at macro and micro-levels, 95%+ based in India
2. 3-year legal agreement with Department of Health in Rajasthan to serve as Nodal Technical Service Partner
3. Scale and integration of digital platforms within government infrastructure (e.g. COVID-19 tracking solution reaching 60K health workers and 14 million beneficiaries) and government financing (e.g. RMNCH tracking solution which received 2.4M USD from Central and State governments).
4. Backing from large impact oriented organizations e.g. GAVI, Patrick J. McGovern, ARM

Digitally empowered 60,000+ community health workers to track the health of 14 million beneficiaries during COVID-19 pandemic

Tracked health of 45,000 mothers and children longitudinally over 4 years in 400 villages of Udaipur Rajasthan. Data-driven follow-up of over 1200 severely malnourished children at the household level.

Conducted 2-year randomized controlled trial, following 3200 mothers, which showed intervention improved full infant immunization rate by 12 percentage points and decrease in malnutrition by 4 percentage points

Signed 3-year agreement to serve as Technical Support Partner to Rajasthan Department of Health and Family Welfare for flagship NIrogi Rajasthan campaign’s digital health solutions

Received approval for digital health platform scale-up by the Central MOHFW National Health Mission Innovation budget (17.55 Cr approved)

Next Steps:
1. Expand footprint to new states with support of organizations like NIPI, Wadia Hospital, AIF, SRF Foundation and State Governments
2. Expand breadth of projects along with depth (diagonalization of platforms) to expand use cases beyond reproductive child health and COVID-19 under the community health integrated platform solution
3. Expand team capacity for organizational growth and for interactions with governments and digital health experts

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • Who are the people you serve with your mission?

    We serve largely people coming from underserved communities within India. This includes rural communities and urban underserved communities. We serve people who are primarily socio-economically disadvantaged. Our programs reach those who are medically vulnerable including: pregnant women, infants, and the elderly.

  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Focus groups or interviews (by phone or in person), Community meetings/Town halls,

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals,

  • What significant change resulted from feedback?

    We have received feedback from community members on each aspect of the design of our solution from: form factor for the medical record to frequency of reminder voice calls.

  • With whom is the organization sharing feedback?

    The people we serve, Our staff, Our funders, Our community partners,

  • How has asking for feedback from the people you serve changed your relationship?

    Collecting feedback has empowered us to better serve our communities in ways that are relevant and sustainable.

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback,

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, It is difficult to get honest feedback from the people we serve, It is difficult to identify actionable feedback,

Financials

Khushi Baby Inc
lock

Unlock financial insights by subscribing to our monthly plan.

Subscribe

Unlock nonprofit financial insights that will help you make more informed decisions. Try our monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights?
Learn more about GuideStar Pro.

Operations

The people, governance practices, and partners that make the organization tick.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Khushi Baby Inc

Board of directors
as of 5/13/2021
SOURCE: Self-reported by organization
Board chair

Ruchit Nagar

Robert Hopkins

Yale

Joseph Zinter

Yale

Zeena Johar

Advantia Health

Preethi Venkat

UCSD

Tanooj Luthra

Brex

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Not applicable
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 05/12/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
Asian American/Pacific Islanders/Asian
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

The organization's co-leader identifies as:

Race & ethnicity
Asian American/Pacific Islanders/Asian
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 05/12/2021

Policies and practices developed in partnership with Equity in the Center, a project that works to shift mindsets, practices, and systems within the social sector to increase racial equity. Learn more

Data
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.