Khushi Baby Inc

The high level impact we aim to create is to ensure that 1.5 million pregnant women and another 1.2 million infants in Rajasthan receive informed and timely care by empowering beneficiaries, health workers, and health officials with culturally appropriate, intelligent, and automated systems. We hope that the impact we make in Rajasthan can carry forward as a model for adoption by the Government of India's Central Ministry of Health and Family Welfare, and our template can be rolled out in other states after local customization. Ultimately, we hope the solutions we are bringing to light, after 5 years of grassroots level work - designing systems hand-in-hand with community health workers, will help elevate accountability, a continuum of care, and system responsiveness to the gaps in public health delivery. We hope that these tools will be adopted by states to sustainably impact the over 25M pregnant women and infants in India who need care annually through over 1.25M community health workers who are on the frontlines serving them.

By empowering these health workers we believe we can unlock spillover effects into ensuring more effective primary health care delivery to the entire family and community.

1. Ensure a diverse team: public health practitioners, designers, data scientists, engineers, doctors
2. Stay connected to our roots: 15 members of our team work 5 days a week across 400 villages of rural Udaipur where we experiment with our digital health solutions in partnerships with community health workers
3. Scale by incorporating technology into existing and future-proof, government-mandated digital health solutions / frameworks
4. Provide digital health solutions as a public health good for Departments of Health
5. Generate revenue from large institutional donors over 3-5 year periods
6. Diversify revenue sources to include a higher proportion of Indian CSRs

1. Diverse team working at macro and micro-levels, 95%+ based in India
2. 3-year legal agreement with Department of Health in Rajasthan to serve as Nodal Technical Service Partner
3. Scale and integration of digital platforms within government infrastructure (e.g. COVID-19 tracking solution reaching 60K health workers and 14 million beneficiaries) and government financing (e.g. RMNCH tracking solution which received 2.4M USD from Central and State governments).
4. Backing from large impact oriented organizations e.g. GAVI, Patrick J. McGovern, ARM

Digitally empowered 60,000+ community health workers to track the health of 14 million beneficiaries during COVID-19 pandemic

Tracked health of 45,000 mothers and children longitudinally over 4 years in 400 villages of Udaipur Rajasthan. Data-driven follow-up of over 1200 severely malnourished children at the household level.

Conducted 2-year randomized controlled trial, following 3200 mothers, which showed intervention improved full infant immunization rate by 12 percentage points and decrease in malnutrition by 4 percentage points

Signed 3-year agreement to serve as Technical Support Partner to Rajasthan Department of Health and Family Welfare for flagship NIrogi Rajasthan campaign’s digital health solutions

Received approval for digital health platform scale-up by the Central MOHFW National Health Mission Innovation budget (17.55 Cr approved)

Next Steps:
1. Expand footprint to new states with support of organizations like NIPI, Wadia Hospital, AIF, SRF Foundation and State Governments
2. Expand breadth of projects along with depth (diagonalization of platforms) to expand use cases beyond reproductive child health and COVID-19 under the community health integrated platform solution
3. Expand team capacity for organizational growth and for interactions with governments and digital health experts