Heartland United Way, Inc.

Improving Lives and Creating Possibilities in Hall, Hamilton, Howard and Merrick Counties

aka HUW   |   Grand Island, NE   |  www.heartlandunitedway.org

Mission

Heartland United Way, founded in 1947, was created to improve people's lives and create possibilities for people in Hall, Hamilton, Howard and Merrick Counties. The Heartland United Way fights for the health, education and financial stability of every person in every community.

Ruling year info

1963

President and Chief Professional Officer

Ms. Karen Rathke

Main address

1441 N Webb Rd

Grand Island, NE 68803 USA

Show more contact info

EIN

47-0469492

NTEE code info

Other Philanthropy, Voluntarism, and Grantmaking Foundations N.E.C. (T99)

Community, Neighborhood Development, Improvement (S20)

Human Service Organizations (P20)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs and results

What we aim to solve

SOURCE: Self-reported by organization

The city of Grand Island suffers a higher poverty rate than the surrounding communities and the state overall. Grand Island's poverty rate has grown to 17%, compared to the state average of 12.7% (U.S. Census Quickfacts). When Grand Island's children are factored into the poverty data, 25% of related children five and under are in poverty, compared to the state average of 18.2%. Another indicator of children in poverty is Grand Island's rate of students eligible for free and reduced lunch. Over 68% of students in Grand Island Public Schools, preschool through 12th grade, qualified for free or reduced price meals in the last school year (Nebraska Education Profile).

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Imagination Library

The Imagination Library promotes early childhood literacy by providing free age-appropriate books delivered to the mailboxes of children under five who live in Hall, Hamilton, Howard and Merrick Counties.

Population(s) Served
Infants and toddlers

2-1-1 is an easy number for people to call to access local community service referrals. Access to care is a major barrier for people in need. When someone calls 2-1-1, trained operators help callers assess their needs and directs them to appropriate resources ranging from basic needs to public information.

Population(s) Served
Adults

Where we work

Affiliations & memberships

Charity Navigator 4 Star Charity 2020

United Way Worldwide Member 2020

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of organizations applying for grants

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Number of children who have access to books when they receive a free book every month in the mail.

This metric is no longer tracked.
Totals By Year
Population(s) Served

Infants and toddlers

Related Program

Imagination Library

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of referrals to resources offered

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

2-11 Call for Help

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of volunteers mobilized to have an impact

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Percentage of parents reporting they read more to their children.

This metric is no longer tracked.
Totals By Year
Population(s) Served

Infants and toddlers

Related Program

Imagination Library

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Our bold goal is to connect communities to decrease childhood poverty to give children a chance and families a future.

The Heartland United Way's strategic directives include the following:
Revitalize and expand diversified funding streams
Engage, empower and track volunteers
Articulate and align a community agenda with a collective vision to decrease childhood poverty
Influence public policy.

For 71 years, the Heartland United Way has been a strong community impact organization that has relied on strong, generative leadership from a 27 member board of directors. Last year, the Heartland United Way hosted four Community Conversations about childhood poverty and then hosted a Poverty Summit to identify priorities to achieve our bold goal. Community Task Forces are working on the priority areas. The Heartland United Way also mobilized 1148 volunteers to make a difference in our communities. We collected and distributed 11,941 pounds of food for use in local shelters, school backpack programs and area food programs. Over 3100 children under the age of 5 are enrolled in the Imagination Library program and receive a free book every month in the mail. We raised $2,069,000 to fund local community services and programs and provided 2,256 people with basic needs, food and toys during the holidays. Donors have invested in our work and trusted our efforts to make a difference in Hall, Hamilton, Howard and Merrick Counties. This strong network of leaders, volunteers and donors collectively influence change and make great things happen in our communities.

Last year, the Heartland United Way hosted four Community Conversations about childhood poverty and then hosted a Poverty Summit to identify priorities to achieve our bold goal. Community Task Forces are working on the priority areas. The three priority areas are:
1. Pursuing Opportunity Centers/Community Schools model to serve children and families in Title One school areas.
2. Adopt and adapt a two generation approach for serving people.
3. Grade Level reading campaign to improve reading proficiency

Not accomplished:
- We have not been able to secure funding to ensure all children have a library of their own in our Imagination Library program

- Completed a Community Impact Report Card

Financials

Heartland United Way, Inc.
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Heartland United Way, Inc.

Board of directors
as of 3/4/2021
SOURCE: Self-reported by organization
Board co-chair

Matt Gotschall

Central Community College

Term: 2021 - 2022


Board co-chair

Zach Butz

Wolf, McDermott, Depue, Sabott, Butz, Porto, LLC

Term: 2022 - 2023

Arlan Johnson

Howard County Medical Center

Tom Gdowski

Equitable Bank

Mark Moravec

Chief Industries

Mary Berlie

GI Area Economic Development Corp

Zach Butz

Shamberg Wolf McDermott & Depue

Layla Crow

Ty Benton State Farm Insurance

Tammy Erikson

Home Federal Bank

Mark Gloor

Community Volunteer

Matthew Gotschall

Central Community College

Shauna Graham

Merrick Medical Center

Tawana Grover

Grand Island Public Schools

Diana Hast

US Bank

Holly Herzberg

Hampton Public Schools

Justin Johnson

Community Volunteer

Jayne Mann

Wortman Enterprises

Renee Miller

CHI Saint Francis

Jenny Pokorney

Principal

Jodi Rauert

First National Bank

Mike Schaefer

CNH

Shane Wissman

Five Points Bank

Alec Ananai

Five Points Bank

Steve Stauffer, Jr

CNHi

Neil Wardyn

Lutz

Julie Wright

Tally Creative

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 03/04/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

Disability

We do not display disability information for organizations with fewer than 15 staff.