Programs and results
What we aim to solve
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
It's The Journey
The fight against breast cancer is not a single battle. It’s an ongoing struggle that is faced with courage and determination. It is, in fact, a journey.
It’s The Journey, Inc. is a 501(c)(3) charitable organization founded in 2002 that raises funds for Georgia breast cancer organizations offering support to many women and men across the state.
Where we work
External reviews

Photos
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
It's The Journey strives to strengthen Georgia's breast cancer community by raising money for local organizations that focus on breast cancer education, early detection, genetic testing and counseling, Lymphedema treatment and wellness programs for those fighting breast cancer.
What are the organization's key strategies for making this happen?
By hosting the annual Atlanta 2-Day Walk for Breast Cancer, in addition to other strategic partnerships with corporate sponsors, It's The Journey is able to annually secure an ever-growing source of income to support the grants that we award each year. This year, the Atlanta 2-Day Walk for Breast Cancer raised over $1 million in walker and crew donations.
What are the organization's capabilities for doing this?
It's The Journey has demonstrated throughout its 13 year history that it is experienced in raising the kind of significant funding it takes to have a real and positive impact in the fight against breast cancer in Georgia. Our small staff is bolstered by our 250 volunteer crew members who work together throughout the year to execute the Atlanta 2-Day Walk for Breast Cancer – our flagship fundraiser.
What have they accomplished so far and what's next?
In over a decade, we have developed a strong and vibrant network within the breast cancer community in Georgia, and have created a valued mechanism by which Georgians can directly and significantly support the fight against breast cancer in their communities.
From 2003-2015, we funded breast cancer education, screening, early detection, genetic testing and counseling, lymphedema treatment, and supportive services, but were not yet able to fund research. Now, for the first time, we are excited to share that It's The Journey will be funding a breast cancer research grant to be awarded in 2016 to a research institution right here in Georgia.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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How is your organization collecting feedback from the people you serve?
Electronic surveys (by email, tablet, etc.), Focus groups or interviews (by phone or in person), Constituent (client or resident, etc.) advisory committees,
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How is your organization using feedback from the people you serve?
To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve,
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With whom is the organization sharing feedback?
The people we serve, Our staff, Our board, Our funders, Our community partners,
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Which of the following feedback practices does your organization routinely carry out?
We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback,
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What challenges does the organization face when collecting feedback?
We don't have any major challenges to collecting feedback,
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
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- Compare nonprofit financials to similar organizations
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
ITS THE JOURNEY INC
Board of directorsas of 3/23/2021
Ben Portman
Morgan Stanley Wealth Management
Term: 2020 - 2021
Robin Ramsey
R.J. Associates, Inc.
Barbara Rogers
Retired from AmWINS
Carletta Cunningham
IBM
Dr. Shelly Ahmann
Kaiser Permanente
Dale Israel
Retired from Northside Hospital Cancer Institute
Jason Porter
Keller Williams
Angela Tillison
Lazega & Johanson LLC
Stephanie Wyatt
Jewish HomeLife
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Not applicable
Organizational demographics
Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
No data
No data
Sexual orientation
No data
Disability
No data