Animal related

Humane Farm Animal Care

aka Certified Humane®

Middleburg, VA


Humane Farm Animal Care (HFAC) is the leading non-profit certification organization dedicated to improving the lives of farm animals in food production from birth through slaughter. The goal of the program is to improve the lives of farm animals by driving consumer demand for kinder and more responsible farm animal practices. When you see the Certified Humane Raised and Handled® label on a product you can be assured that the food products have come from facilities that meet precise, objective standards for farm animal treatment.

Ruling Year



Ms. Adele Douglass Jolley

Main Address

PO Box 82

Middleburg, VA 20118 USA


animal, farm, humane, food, agriculture, sustainable, alternative, environment, health, eggs, meat, dairy, poultry, farm animals, humane farming, farming, farmers, cows, pigs, sheep, goats, chicken,





Cause Area (NTEE Code)

Animal Protection and Welfare (includes Humane Societies and SPCAs) (D20)

Animal Related Activities N.E.C. (D99)

Agricultural Programs (K20)

IRS Filing Requirement

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Social Media

Programs + Results

What we aim to solve

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Our Sustainable Development Goals

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Our programs

What are the organization's current programs, how do they measure success, and who do the programs serve?

SOURCE: Self-reported by organization

Humane Farm Animal Care - Scientific Program

Humane Farm Animal Care - Producer Subsidy Program

Humane Farm Animal Care - Producer Education and Outreach

Humane Farm Animal Care Consumer Education and Outreach

Certified Humane®

Where we work

Charting Impact

Five powerful questions that require reflection about what really matters - results.

SOURCE: Self-reported by organization

What is the organization aiming to accomplish?

What are the organization's key strategies for making this happen?

What are the organization's capabilities for doing this?

How will they know if they are making progress?

What have they accomplished so far and what's next?

Humane Farm Animal Care is working to reshape the U.S. farm animal agriculture system through a market-based solution. This solution enables individuals to vote with their wallets for the way they want their food to be produced. It meets the emerging demand for products from animals raised to humane care standards, a demand generated by increasing visibility in books, the media, and nonprofit advocacy. It gives farmers who treat animals—and workers—humanely a way to stand out and prosper.

HFAC seeks to inspire individuals to be changemakers by asking for humane products. This demand motivates retailers, restaurants, and food service companies to find qualifying producers and pay them fairly, and to ask for change from existing suppliers.

HFAC will continue to operate the Certified Humane® program’s status as the program with the highest standards for humane animal treatment from birth through slaughter, accountability, transparency, and integrity.

HFAC will continue to work with leading experts in the field of farm animal welfare and continue to review and improve the HFAC "Animal Care Standards".

HFAC will inspire individuals to become change makers through Consumer Outreach by continuing to produce and distribute compelling educational materials for consumers to raise awareness about the Certified Humane® program and humane farming issues generally. HFAC will continue to encourage more volunteers to become active in their communities as part of our “Take Action” plan. In addition, HFAC will continue to help farmers change the way they raise animals through the producer educational outreach efforts by providing materials, by exhibiting at key industry events, attending meetings, and giving presentations so that farmers, ranchers, processors, and product manufacturers can learn about the Certified Humane® program.

HFAC will manage the certification program with the most highly-qualified, well-trained inspectors for on-farm, slaughter, and traceability inspections. HFAC will continue to update the website with all new information as it becomes available, including the “Standards”, list of “Who is Certified”, staff, board members, press, Program/Policy Manual, and all other relevant materials in order to continue to be transparent.

HFAC’s Scientific Committee will continue to review and update” Animal Care Standards” as warranted by current research and best practices. Also, the Scientific Committee will provide information to farmers (in the form of white papers, research briefs, and other tools) about how they can change practices to improve the welfare of their animals.

Certification Program: Maintain the Certified Humane® program’s status as the program with the highest standards for humane animal treatment from birth through slaughter, accountability, transparency, and integrity.

HFAC has an outstanding staff with knowledge and experience in farming, communications, and certification. HFAC’s board of directors provides additional expertise in the areas of retail operations, communications, social media. HFAC’s 26-Member Scientific Committee is national and international, with members in the UK, Brazil, Canada, and all over the U.S. The Scientific Committee members are leading experts in the field of farm animal welfare.

Hundreds of individual volunteers, who “Take Action”, will help make a difference for future growth.

Over 50 national, regional, and local humane organizations support or endorse HFAC and the Certified Humane® program. Each of these organizations has their own members that they do outreach to.

What has contributed to our 10 years of growth and will continue to help us grow in the future is our reputation for integrity, fairness, transparency, and expertise and that we never forget that our mission is to improve the lives of farm animals.

The Key indicator of growth for the Certified Humane® program is the number of farm animals raised under HFAC “Animal Care Standards”.

We also monitor consumer engagement through the number of people using our website and our mobile app, and the amount of Certified Humane® products available for purchase at grocery retailers.

In 2003, when HFAC was founded, 143,000 animals were raised under HFAC's “Animal Care Standards”. HFAC certified the humane treatment of 76.8 million animals in 2012 alone, a 135% increase from the amount of animals on the program the previous year.

HFAC has already seen great progress in 2013. This year, our organization’s list of producers grew to over 100, which means more farms adhered to HFAC’s “Animal Care Standards” and more animals received humane treatment. Consumer demand for Certified Humane® products continued to grow: Certified Humane® products are now available in over 10,000 retailers in all 50 states. HFAC has always had strong support from humane organizations. This year, our supporting organizations list grew to over 50 organizations.

External Reviews


Purpose Prize 2007

Civic Ventures

Ashoka Fellowship 2008




Humane Farm Animal Care

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The people, governance practices, and partners that make the organization tick.

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Board Leadership Practices

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section, which enables organizations and donors to transparently share information about essential board leadership practices.

SOURCE: Self-reported by organization


Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?



Has the board conducted a formal, written assessment of the chief executive within the past year?

Not Applicable


Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?

Not Applicable


Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?



Has the board conducted a formal, written self-assessment of its performance within the past three years?

Not Applicable

Organizational Demographics

Who works and leads organizations that serve our diverse communities? This organization has voluntarily shared information to answer this important question and to support sector-wide learning. GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

SOURCE: Self-reported; last updated 02/18/2020


No data

Race & Ethnicity

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Gender Identity

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Sexual Orientation

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Equity Strategies

Last updated: 01/14/2020

Policies and practices developed in partnership with Equity in the Center, a project that works to shift mindsets, practices, and systems within the social sector to increase racial equity. Learn more


We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.

Policies and processes

We have community representation at the board level, either on the board itself or through a community advisory board.
We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.