Humane Farm Animal Care

aka Certified Humane®   |   Middleburg, VA   |  https://certifiedhumane.org/

Mission

Humane Farm Animal Care (HFAC) is the leading non-profit certification organization dedicated to improving the lives of farm animals in food production from birth through slaughter. The goal of the program is to improve the lives of farm animals by driving consumer demand for kinder and more responsible farm animal practices. When you see the Certified Humane Raised and Handled® label on a product you can be assured that the food products have come from facilities that meet precise, objective standards for farm animal treatment.

Ruling year info

2003

CEO

Ms. Adele Douglass Jolley

Main address

PO Box 82

Middleburg, VA 20118 USA

Show more contact info

EIN

47-0910622

NTEE code info

Animal Protection and Welfare (includes Humane Societies and SPCAs) (D20)

Animal Related Activities N.E.C. (D99)

Agricultural Programs (K20)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Humane Farm Animal Care - Scientific Program

The Certified Humane Raised & Handled® program develops standards through the voluntary scientific committee consisting of veterinarians and animal scientists. We review these standards to see what new information is available to continue to improve and upgrade the Standards.  Our inspection force is the backbone of the Certified Humane program.  Our training program for those inspectors is extensive. We train qualified inspectors to audit farms and processing plants to do those audits. We audit these farms and processing plants. Our auditors must have background and knowledge in the animals they are inspecting so that they know what to look for to ensure the standards are being met.

Population(s) Served
Adults

When small farms apply to the program, they are allowed an exemption from inspection fees. It still costs us the fees for the inspectors and travel expenses to inspect those "exempt" farms.  We do this to encourage all farmers to be part of the program, as there are changes that need to be made on small farms as well as larger farms.

Population(s) Served
Adults

HFAC aims to reach as many producers as possible with information about humane farming and the "Certified Humane Raised and Handled®" program as possible in order for more animals to be raised under HFAC’s "Animal Care Standards”

Population(s) Served
Adults

The premise of the success of the program is consumer demand to create change in the marketplace.  The consumer outreach piece is for ads, printed material in stores, and press materials.

Population(s) Served
Adults

Humane Farm Animal Care (HFAC) is the leading non-profit certification organization that facilitated the development of a market for food from animals that are humanely raised and has advanced the treatment of farm animals through certification and labeling, the Certified Humane® program.
The Certified Humane Program has standards for beef cattle, dairy cattle, pigs, chickens, turkeys, laying hens, sheep, goats, and young dairy beef. Although each species has individual welfare needs that are reflected in their standards, there are common threads throughout all the standards, such as nutritious diet without antibiotics or hormones, shelter, resting areas, sufficient space and the ability to engage in natural behaviors like rooting for pigs and perching for hens. Slaughter standards for livestock are the American Meat Institute Guidelines (AMI) written by Dr. Temple Grandin, a member of HFAC’s scientific committee and poultry slaughter standards were written
In order for the Certified Humane program to continue to operate to the highest standards, being transparent, having outstanding staff, creating appropriate materials, ensuring every farm and aranch that is certified meets each and every standard, there are sub programs which will be discussed below. The overall operation and coordination of the program requires dedicated, knowledgeable staff.

Population(s) Served
Adults

Where we work

Awards

Purpose Prize 2007

Civic Ventures

Ashoka Fellowship 2008

Ashoka

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of animals with freedom from hunger and thirst

This metric is no longer tracked.
Totals By Year
Population(s) Served

Farmers

Related Program

Certified Humane®

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Number of animals with freedom from discomfort

This metric is no longer tracked.
Totals By Year
Population(s) Served

Farmers

Related Program

Certified Humane®

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Number of animals with freedom from pain

This metric is no longer tracked.
Totals By Year
Population(s) Served

Farmers

Related Program

Certified Humane®

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Number of animals with freedom to express normal behavior

This metric is no longer tracked.
Totals By Year
Population(s) Served

Farmers

Related Program

Certified Humane®

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Humane Farm Animal Care is working to reshape the U.S. farm animal agriculture system through a market-based solution. This solution enables individuals to vote with their wallets for the way they want their food to be produced. It meets the emerging demand for products from animals raised to humane care standards, a demand generated by increasing visibility in books, the media, and nonprofit advocacy. It gives farmers who treat animals—and workers—humanely a way to stand out and prosper.

HFAC seeks to inspire individuals to be changemakers by asking for humane products. This demand motivates retailers, restaurants, and food service companies to find qualifying producers and pay them fairly, and to ask for change from existing suppliers.

HFAC will continue to operate the Certified Humane® program’s status as the program with the highest standards for humane animal treatment from birth through slaughter, accountability, transparency, and integrity.

HFAC will continue to work with leading experts in the field of farm animal welfare and continue to review and improve the HFAC "Animal Care Standards".

HFAC will inspire individuals to become change makers through Consumer Outreach by continuing to produce and distribute compelling educational materials for consumers to raise awareness about the Certified Humane® program and humane farming issues generally. HFAC will continue to encourage more volunteers to become active in their communities as part of our “Take Action” plan. In addition, HFAC will continue to help farmers change the way they raise animals through the producer educational outreach efforts by providing materials, by exhibiting at key industry events, attending meetings, and giving presentations so that farmers, ranchers, processors, and product manufacturers can learn about the Certified Humane® program.

HFAC will manage the certification program with the most highly-qualified, well-trained inspectors for on-farm, slaughter, and traceability inspections. HFAC will continue to update the website with all new information as it becomes available, including the “Standards”, list of “Who is Certified”, staff, board members, press, Program/Policy Manual, and all other relevant materials in order to continue to be transparent.

HFAC’s Scientific Committee will continue to review and update” Animal Care Standards” as warranted by current research and best practices. Also, the Scientific Committee will provide information to farmers (in the form of white papers, research briefs, and other tools) about how they can change practices to improve the welfare of their animals.

Certification Program: Maintain the Certified Humane® program’s status as the program with the highest standards for humane animal treatment from birth through slaughter, accountability, transparency, and integrity.

HFAC has an outstanding staff with knowledge and experience in farming, communications, and certification. HFAC’s board of directors provides additional expertise in the areas of retail operations, communications, social media. HFAC’s 42-Member Scientific Committee is international, with members in Australia, Austria, Brazil, Canada, Italy, Spain, Sweden, Turkey, United Kingdom, and all over the U.S. The Scientific Committee members are leading experts in the field of farm animal welfare.

Hundreds of individual volunteers, who “Take Action”, will help make a difference for future growth.

Over 70 national, regional, and local humane organizations endorse HFAC and the Certified Humane® program. Each of these organizations has their own members that they do outreach to.

What has contributed to our 17 years of growth and will continue to help us grow in the future is our reputation for integrity, fairness, transparency, and expertise and that we never forget that our mission is to improve the lives of farm animals.

In 2003, when HFAC was founded, 143,000 animals were raised under HFAC's “Animal Care Standards”. Now in 2020 alone, HFAC certified the humane treatment of over 260 million animals bringing the total number animals benefiting from living by the Certified Humane standards since the founding of the program to over 1-1/2 billion.

Consumer demand for Certified Humane® products continued to grow: Certified Humane® products are now available in over 80,000 retailers worldwide. HFAC has always had strong support from humane organizations.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • Who are the people you serve with your mission?

    Farmers and Consumers.

  • How is your organization collecting feedback from the people you serve?

    Suggestion box/email, we encourage questions, suggestions on input regarding our standards and decisions ,

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals,

  • With whom is the organization sharing feedback?

    The people we serve, Our staff, Our board,

  • Which of the following feedback practices does your organization routinely carry out?

    We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive,

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, The people we serve tell us they find data collection burdensome, It is difficult to get honest feedback from the people we serve,

Financials

Humane Farm Animal Care
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Humane Farm Animal Care

Board of directors
as of 8/3/2021
SOURCE: Self-reported by organization
Board chair

Andrew Kimbrell

Center for Food Safety

Term: 2009 - 2023

Patricia Forkan

No Affiliation

Jim Emerman

Civic Ventures

Adele Jolley

HFAC

Barbara Kazdan

Achieving Change Together

Carol Jenkins

Carol Jenkins Media

Andrew Kimbrell

Center for Food Safery

Luiz Mazzon

Director HFAC Latin America

Daniel Nowland

Mimi Stein

Executive Director

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Not applicable
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Not applicable

Organizational demographics

SOURCE: Self-reported; last updated 08/03/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

No data

Race & ethnicity

No data

Gender identity

No data

 

No data

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 08/03/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.