SUN RADIO FOUNDATION

The Best Music Under the Sun

aka Sun Radio Foundation   |   Austin, TX

Mission

The Sun Radio Mission is to (1) preserve the heritage of Texas music with a (2) minimal impact on the environment. Sun Radio creates and distributes solar-powered radio programming to owned and operated as well as non-commercial member stations with a focus on (3) Saving Local Community Radio. We help foster new radio broadcasting careers for the residents of the Texas Hill Country and provide 24/7, free, local radio for the communities we serve. Proceeds are used to expand local programming, create local jobs, support other non-profit radio stations, broadcast local musicians and events, and fund new capital projects designed to increase our coverage area.

Ruling year info

2014

Executive Director

Daryl O'Neal

Main address

4020 Manchaca Road

Austin, TX 78704 USA

Show more contact info

EIN

47-1279846

NTEE code info

Radio (A34)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Trying to overcome the competitive nature of a massive Non Commercial Radio Market (all seeking the same donors) without the gift of Federally subsidized Corporation for Public Broadcasting Funding. To do so, we use a different model, the help of a Capital B Social Enterprise to help offset funding challenges of the 501C3.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Texas Radio Live

Live two hour Weekly Broadcast highlighting local Artist and playing them on the radio in Prime Time

Population(s) Served
Adults
Artists and performers

Local Texas Artist Played 18-24 x a day

Population(s) Served
Adults

Sun Radio is a 100% solar powered Non Commercial Radio Network. The Sun Radio Foundation helps NCE Radio stations in the Sun Radio Network convert to green energy consumption

Population(s) Served
Adults
Artists and performers

Funding to help offset the high cost of commercial real estate in Austin, new studios in conjunction with New Arts infrastructure in Austin, and developing the Greenest Studios anywhere by using solar, rainwater collection and reclaimed lumber

Population(s) Served
Adults
Activists

Where we work

Awards

Best Radio Station 2017

Austin Chronicle

Affiliations & memberships

Texas Associaion of Broadcasters 2019

Independent Broadcasters Association 2020

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of broadcast audience members

This metric is no longer tracked.
Totals By Year
Population(s) Served

Age groups

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Terrestrial radio Central Texas measured once a year, does not include new device listening like Alexa or the Sun Radio APP which has in excess of 34000 downloads worldwide.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Trying to create an evergreen LOCAL Community lighthouse of communication where local radio stations survive to better serve the needs of the public we serve.

Production and Utilization of local media content relevant to the needs of the community via radio...digital...event marketing...and Social media

We have a passionate LOCAL staff with a collective goal of constantly ascertaining the needs of the communities we serve. Our broadcasters have years and years of LOCAL experience within the signal coverage areas we are tasked with serving. We are always hiring and working towards the betterment of our processes and end results.

We are focused on saving community radio, saving the Texas Music culture and doing so with as little hard to the Earth as possible. Have grown from 1 community radio station in 2010 to 9 in 2016. our electric bill for 2016 was -$485.63 as we broadcast in Solar at our studios and our primary tower site. In 2016 we played over 840 local and unsigned artist live on the radio. The future-providing funding nationwide for small non commercial radio stations who do not received CPB money from the government, continuing to grow our affiliate base of stations and converting as many to green energy as possible.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Focus groups or interviews (by phone or in person), Constituent (client or resident, etc.) advisory committees,

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To inform the development of new programs/projects, To strengthen relationships with the people we serve,

  • What significant change resulted from feedback?

    implementation of systems designed to integrate donors into the music selection process

  • With whom is the organization sharing feedback?

    The people we serve, Our staff, Our board, Our funders, Our community partners,

  • What challenges does the organization face when collecting feedback?

    It is difficult to identify actionable feedback,

Financials

SUN RADIO FOUNDATION
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

SUN RADIO FOUNDATION

Board of directors
as of 11/17/2020
SOURCE: Self-reported by organization
Board chair

Kyle Hill

Martin, Frost, Hill Attorney's at Law

Rose Brausel

Integrity Accounting

Richard Rees

Business Venture Corp

Denver O'Neal

Sun Radio Network

Daryl O'Neal

Township Media

Daphny Ainslie

Daphny L. Ainslie, PsyD

Kyle Hill

Martin, Frost, Hill Attorneys at Law

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Not applicable
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 11/17/2020,

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

No data

 

No data

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 11/17/2020

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have community representation at the board level, either on the board itself or through a community advisory board.