GOLD2022

Alexander Valley Film Society

Cloverdale, CA   |  www.avfilmsociety.org

Mission

Through the transformative power of film, the Alexander Valley Film Society (AVFS) brings global perspectives into our community, builds partnerships to broaden our impact, and educates, empowers and engages students of all ages.

Ruling year info

2015

Principal Officer

Kathryn Hecht

Main address

P.O. Box 314

Cloverdale, CA 95425 USA

Show more contact info

EIN

47-2085577

NTEE code info

Film, Video (A31)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2020, 2019 and 2018.
Register now

Programs and results

What we aim to solve

This profile needs more info.

If it is your nonprofit, add a problem overview.

Login and update

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Alexander Valley Film Festival

The ALEXANDER VALLEY FILM FESTIVAL (AVFF) is the best-kept secret for food, film, and fun in the North Bay. We welcome more than 2,000 patrons for the unique mix of independent cinema with a Hollywood flare. The Festival features domestic and international narrative features, documentaries, and short films; the best in Sonoma County hospitality, chefs, cuisine, and wineries; a student film competition amplified by visiting professional filmmakers; community events and screenings in the vineyards, and more!

AVFF showcases and hosts new and emerging talents from all over the world. We create opportunities for the community, students and adults alike, to meet, interact with, and learn from visiting artists. We also offer deeply discounted tickets to students so that no one will be turned away.

In addition to screening cutting-edge films like FREE SOLO (2018) and PARASITE (2019), we select diverse works from and about underrepresented artists and communities. We actively seek:

Socially conscious films that depict characters in the richness of their culture and identities; works from directors of color; Latinx-, LGBTQ+-, and female-driven narratives; Youth-oriented stories; Classics; and Indie hits or soon-to-be hits/Arthouse films.

This event is designed to bring films and experiences to Northern Sonoma County to which the community would otherwise not have access. The 2020 Festival will take place September 23rd-27th (Wed-Sun) and anchors between The Clover Theater in Cloverdale and Raven Film Center in Healdsburg, plus other venues throughout Northern Sonoma County.

Population(s) Served
Seniors
Adults

Where we work

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • Who are the people you serve with your mission?

    Students and residents of Northern Sonoma County, visitors to Northern Sonoma County, and filmmakers (local and visiting)

  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Paper surveys, Focus groups or interviews (by phone or in person), Community meetings/Town halls, Suggestion box/email,

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals,

  • What significant change resulted from feedback?

    Audiences reflected that our 2022 Film Festival programming was too siloed with Black/Latinx/LGBTQIA+ blocks. In response, we are creating a blended program highlighting works from underrepresented creators without creating separate categories for them.

  • With whom is the organization sharing feedback?

    The people we serve, Our staff, Our board, Our funders, Our community partners,

  • How has asking for feedback from the people you serve changed your relationship?

    We have seen deeper engagement from our older white audience as they learn they have a say in the direction we go. We have not seen a power shift yet, but we actively seek it from our Latinx community members.

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback,

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, Staff find it hard to prioritize feedback collection and review due to lack of time, It is difficult to get honest feedback from the people we serve, It is difficult to identify actionable feedback,

Financials

Alexander Valley Film Society
lock

Unlock financial insights by subscribing to our monthly plan.

Subscribe

Unlock nonprofit financial insights that will help you make more informed decisions. Try our monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights?
Learn more about GuideStar Pro.

Operations

The people, governance practices, and partners that make the organization tick.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Alexander Valley Film Society

Board of directors
as of 12/29/2022
SOURCE: Self-reported by organization
Board chair

Jenifer Gomez

Film producer

Term: 2017 - 2023

Jenny Gomez

Independent Film Producer

Ann Elston

Lawyer

Hillary Kambour

Retired, Lawyer

Sue Campbell

Retired, independent health care management consultant

Randall Schai

Lawyer

Jeanne Kearns

American Heart Association

Kim Bender

Healthcare Foundation Northern Sonoma County

Jade Weymouth

La Familia Sana

Diego Gonzalez

Corazon Healdsburg

Jonathan Marlow

PROJECTR and PARACME

Jeffrey Schlesinger

Former Bros. Media

Lizbeth Perez

Corazon Healdsburg

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 12/29/2022

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

Disability

We do not display disability information for organizations with fewer than 15 staff.

Equity strategies

Last updated: 12/29/2022

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.