PLATINUM2023

Twirl To the World Foundation

"Making a Difference, one dance step at a time"

CHARLOTTE, NC   |  www.twirltotheworld.org

Mission

Our mission is to bring relief, stability, and joy to the world through social advocacy and hardship assistance for the LGBTQ+ community.

Ruling year info

2014

Executive Director

Mr. Zuni Johnson

Co-Founder

Mr Jason McCraw

Main address

359 W 7TH ST

CHARLOTTE, NC 28202 USA

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EIN

47-2204154

NTEE code info

Fund Raising and/or Fund Distribution (R12)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Bring education, awareness, and funds to underserved LGBTQ+ populations in need.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Local Fundraising

Annual programs to benefit local, current, and emerging needs in the Charlotte-based LGBTQ+ community

Population(s) Served
LGBTQ people
Unemployed people

We have established internal programming through Twirl Assistance Program (TAP), to provide direct financial assistance to LGBTQ+ community members and families who are facing financial hardship due to medical, social, or other related circumstances. We now have four areas of focus for 2023:
- Direct Assistance (to individual applicants for groceries, medical and transportation assistance)
- Partner Referrals (from therapists and local partner agencies for individual direct assistance)
- Mental Health & Wellness
- Financial Literacy

Population(s) Served
LGBTQ people
Unemployed people

Where we work

Awards

Organization of the Year 2019

Human Rights Campaign North Carolina

Women for Animal Welfare Award 2020

Humane Society

Best Gay Dance Party 2020

Charlotte Magazine

Best Float Design 2018

Charlotte Pride

Debbie Warren Community Leadership Award 2021

RAIN

Special Recognition for Service Beyond the Call of Duty 2022

The Freedom Center for Social Justice

Affiliations & memberships

Charlotte LGBT Chamber of Commerce 2022

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of people within the organization's service area accessing food aid

This metric is no longer tracked.
Totals By Year
Population(s) Served

LGBTQ people

Related Program

Twirl Assistance Program (TAP)

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

TAP was established in 2020

Number of therapy hours provided to clients

This metric is no longer tracked.
Totals By Year
Population(s) Served

LGBTQ people

Related Program

Twirl Assistance Program (TAP)

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

1. Make a difference in our community, where it impacts most.
2. Raise more money than we spend.
3. Apply for grants and obtain sponsorships.
4. Raise awareness of issues impacting our LGBTQ+ community.
5. Provide a safe, inclusive environment for all LGBTQ+ and Allies.
6. Increase LGBTQ+ minority representation and participation in our events, especially Women, Transgender, and People of Color (POC).
7. Put the FUN in FUNdraising, by building and fostering a spirit of giving and charity in our community.
8. Administer TAP, our internal direct assistance program that brings education, awareness, and funds to underserved LGBTQ+ populations in need, specifically:
- our Transgender community
- those battling addiction &substance abuse
- those struggling financially to make ends meet
- Mental Health &Wellness

Success for our program/events is measured by the following questions - to be determined through a combination of internal and external metrics, as well as feedback from our Corporate and Individual Sponsors and Donors, Organizational and Individual Beneficiaries, our Board of Directors, and Event Attendees:

1. Did we continue to offer virtual or socially-distant events, leading by example and complying with all local mandates and regulations?
2. Did we raise more than we spent? Did we lower our operating expenses where possible without sacrificing
quality?
3. Did people have fun at our events, while actively realizing their contributions were positively impacting others' lives?
4. Did we plan and complete outreach activities and increase the numbers of Women, Transgender, and People of Color (POC) at our events? Did they feel welcome, and a sense of belonging thanks to the purposeful efforts of our Hosts (and hopefully others, including Sponsors and Attendees)?
5. Did we execute TAP using fair and consistent guidelines, while maintaining privacy and confidentiality?
6. Did the funds and items we collect go to underserved and deserving LGBTQ+ populations that positively and directly impact their daily lives?
7. Did we tell the story and build awareness of our impact to the LGBTQ+ communities we serve?
8. Did we retain and grow our donor and sponsor base, while maintaining a positive giving experience?

Our board of directors (known as Hosts) were formerly seasonal, but now serve annual terms as of last year. They are each instrumental in providing funding by giving directly, actively fundraising and procuring sponsors/donors, administering our Twirl Assistance Program (TAP), and volunteering of time and talents to advertising/marketing, planning, and execution for each of our events.

Our Hosts also serve on and some lead newly-formed internal committees to accomplish our programs and services, as well as share and create new and inclusive ideas for services, outreach, and events. We've even begun to leverage more of their specific skillsets, such as project management, graphic design, and social media strategy.

Being a 100% volunteer organization - without our Hosts and their inspiring hearts and contributions, and their constant engagement in the communities we serve, Twirl to the World and TAP could not function or even exist.

We have established TAP in 2020, and are extending it to reach more of our LGBTQ+ community in need, both with physical, immediate needs and with longer-term mental health & wellness.

Financials

Twirl To the World Foundation
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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Twirl To the World Foundation

Board of directors
as of 01/18/2023
SOURCE: Self-reported by organization
Board co-chair

Mr. Zuni Johnson

Regions Bank

Term: 2009 -


Board co-chair

Mr. Jason McCraw

Wells Fargo

Term: 2009 -

Lucky Anneheim

Make A Move

John Fletcher

Make A Move

John T Flowers

Graphic Siren

James C Neilson

Brandon Williams

5 Points Realty

April Crigger-Hudson

5 Points Realty

James McDonald

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Not applicable
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 1/18/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Gay, lesbian, bisexual, or other sexual orientations in the LGBTQIA+ community
Disability status
Decline to state

The organization's co-leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Gay, lesbian, bisexual, or other sexual orientations in the LGBTQIA+ community
Disability status
Decline to state

Race & ethnicity

Gender identity

 

Sexual orientation

Disability

No data

Equity strategies

Last updated: 01/18/2023

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.