ProduceGood

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Oceanside, CA   |  www.producegood.org

Mission

ProduceGood's mission is to build an active and engaged community committed to finding sustainable solutions to alleviate hunger, reclaim and repurpose waste and promote the health and well-being of all.

Notes from the nonprofit

With 40% of all food going wasted each year and 1 in 3 in SD County at-risk or struggling with food insecurity as a result of Covid, ProduceGood, with the help of our volunteer and grower community, diverted 244,000 pounds of unwanted produce from landfill to make accessible more than 700,000 portions of fresh produce for those in need in 2020 and we are ahead of those numbers in 2021. We are now picking 1.7 times per day. In addition to feeding people, our ongoing waste reduction translates to less greenhouse gas and more safety for all. Please donate today to support our ability to upcycle this surplus, fresh food supply to reduce hunger and waste in San Diego County.

Ruling year info

2015

Executive Director of Strategy & Development,Co-Founder

Ms. Alexandra White

Executive Director of Programs & Outreach, Co-Founder

Ms Nita Kurmins Gilson

Main address

4057 Via De La Paz

Oceanside, CA 92057 USA

Show more contact info

EIN

47-2289712

NTEE code info

Other Food, Agriculture, and Nutrition N.E.C. (K99)

Community, Neighborhood Development, Improvement (S20)

Public, Society Benefit - Multipurpose and Other N.E.C. (W99)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

In San Diego County since COVID, one in three are food insecure or at risk for food insecurity. This includes children adults, seniors, homeless, veterans and their families. Yet, it is estimated that 40% of local fresh produce rots, goes to waste or gets plowed under each year. To address this problem, ProduceGood staff and volunteers is conducting 1.7 gleanings or picks per day to recover what would be wasted fresh produce from backyards and farms in San Diego County. We also provide a community of giving for our growers and volunteers. Residents with citrus trees and farmers with excess have the satisfaction of giving away their fruit and vegetables to those less fortunate. Individuals and organizations who volunteer with us are engaged and committed to our cause. ProduceGood attracts people of all backgrounds because our mission appeals to their sense of helping those in need. Our inclusive practices mobilize the strengths and capabilities of a diverse community to feed itself

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

CropSwap

This program leverages volunteers of all ages and abilities to pick excess produce from San Diego County backyards and farms. Three services make it possible to reduce waste and hunger by engaging community to reduce waste and hunger. 1. Big Picks are large scaling backyard gleaning efforts where groups of volunteers harvest 800 pounds or more, which is then transported by Feeding San Diego or San Diego Food Pick. A variation of our Big Pick service is First Pick, where companies or organizations work with ProduceGood to organize a special pick event which allows them to team build and give back to the community as well as to the organization. 2. Quick Pick services launched in 2018 to benefit backyard growers with only a few trees. Pounds gleaned are generally between 50 and 500 with all harvested proceeds taken directly to networked receiving agencies who partner with ProduceGood. 3 is BumperCrop, our farm harvesting service where ProduceGood or its volunteers pick and/or transport rescued produce to benefit networked feeding agencies. CropSwap's success is a direct result of partnerships with San Diego Food Bank, Feeding San Diego, Coastal Roots Farm, and residential growers and farmers throughout the county. Produce gleaned by volunteers serves food-insecure children, families, seniors, veterans, homeless, and others.

Population(s) Served
Economically disadvantaged people
Children and youth

This program harvests seasonal produce from Farmers Markets in San Diego, leveraging teams of volunteers to recover unsold produce from weekly markets for delivery to local food pantries.

Population(s) Served
Economically disadvantaged people
Children and youth

Through additional partnerships in San Diego County, ProduceGood is involved with community outreach and volunteer development to support existing activities in the following areas: produce upcycling job skills for workforce in disadvantaged communities, city-sponsored gleaning and general community education.

Population(s) Served
Adults

Where we work

Accreditations

37-CITRUS-0467 - SD County Ag Com | CDFA | USDA 2022

Awards

Food Recovery Challenge: Data Driven 2018

Environmental Protection Agency

Food Recovery Challenge: Data Driven 2019

Environmental Protection Agency

Certificate of Special Congressional Recognition 2019

Congressman Levin, 49th District

Affiliations & memberships

North County Alliance for Regional Solutions 2022

San Diego Hunger Coalition Advisory 2022

San Diego Food System Alliance 2022

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total pounds of food rescued

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Children and youth, Indigenous peoples, Multiracial people, Economically disadvantaged people

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

We are now averaging 1.7 events per day, with smaller numbers of masked volunteers following COVID safety protocals. These pounds include CropSwap and Market Share.

Number of carbon emissions prevented (estimated by CO2 equivalent)

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Children and youth

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

Greenhouse gas avoidance by diverting organics from landfills.

Number of volunteers

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

These numbers represent the entire base of volunteers, each year since 2014.

Number of public events held to further mission

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Covid increased the total number of public events with fewer people at each pick event, in light of social distancing. In 2020 and 2021 outreach was often virtual.

Total number of active food generators

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Our total umber of growers includes backyard or family growers, farmers and grocers. These numbers have steadily risen year over year since our inception.

Number of networked receiving agencies feeding those in need

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

These are all time numbers. The number of active feeding partners in 2021 alone was 38.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Leverage new and existing supply channels in 2022 to collect and supply more than 900,000 servings of fresh produce to benefit the clients of 40+ feeding partners.

Engage hundreds of volunteers to perform the activities required to upcycle surplus produce from 600 growers throughout the county at farmers markets, on farms, from grocers and from residential fields and backyards.

Make the upcycling of surplus produce as ubiquitous and natural as recycling through efficient processes, sustainable practice and consistent support.

Support San Diego's ability to become the most equitable food system in the United States.

We engage in community gleaning practices on farms, in backyards, at local grocery stores and at farmers markets to benefit the 1 in 3 in San Diego County who are food-insecure through our two produce recovery programs, CropSwap and Market Share.

Our value proposition is unique in that we identify the source of excess produce and drive the activities required to move this surplus into our our Sustainable Produce Provision Network (SPPN). Success requires us to promote our services to the community, identify and bring on board food generators (local backyard residential growers and farmers), coordinate all upcycling activities, including the creation and execution of volunteer events to pick or receive the fresh produce, develop and manage receiving agency relationships, and assure the right amount of produce is being delivered so that we are not accidentally causing more waste.

We estimate that more than 200,000 individuals are touched annually by our supply of more than 40 feeding organizations.

ProduceGood was founded in 2014 as a non-profit by three women looking to alleviate both hunger and waste in San Diego County, beginning with a program that leveraged the power of a North County community initiative called CropSwap, spearheaded since 2010 by one of the founders, Nita Kurmins Gilson.

The founders' creativity, energy, individual professional backgrounds and skills and collective commitment to the ProduceGood mission are integral to ProduceGood's capabilities and capacity.

Two of the founders plus one full-time and one part-time employee comprise the head count for staff. These plus the third founder, who volunteers approximately 20 hours per week as an administrator, account for program and operations management, organization administration, program field operations and development. Add to this a dedicated and hands-on board and advisory group and it becomes more clear how a small organization can accomplish so much.

100 percent of our food rescue is accomplished by volunteers of all ages, beliefs and abilities. Occasionally we are able to contract with Urban Corps of San Diego for teams of corpsmembers and supervisors to be trained to glean for us but at this time there is no contract in place.

Our trajectory, by any measure, has been very steep, from 6,000 pounds | 18,000 servings supplied in 2014 to over 246,000 pounds | 738,000 fresh produce servings upcycled to feed those struggling with hunger in 2021. We have grown from a staff of 1 to a staff of 4. In 2014 we had 10 backyard growers and in 2022 we have 550 backyard growers and farmers. Our sustainable produce provision network has grown from one food bank at the outset to 70+ feeding partner (over 8 years) which give away our servings or package them with meals to benefit San Diego's most vulnerable. In 2021, we raised $554,000 in revenue with 157,510 as gift-in-kind produce produce donations. ProduceGood works locally, engaging communities to recover the excess and feed themselves. This is made possible by hundreds of volunteers, growers and community partners as well as an active and impactful board of directors.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • Who are the people you serve with your mission?

    People who are struggling with or are at risk for food insecurity. Residents and farmers who have surplus or unwanted fruit and vegetables. Individuals within the community who want to increase access for all to fresh fruit and vegetables. Groups or individuals in urban or rural food deserts.

  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Focus groups or interviews (by phone or in person), Suggestion box/email,

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals,

  • What significant change resulted from feedback?

    Covid changed everything for us, as it did every organization. Our Growers did not want large groups of volunteers on their property. Our volunteers would not be safe in large groups. The two large food banks we had served for years needed to back away from receiving our large amounts of fresh produce and then transporting it across county due to their need to set up emergency feeding for the hungry and newly hungry, and there was a clear rise in food insecurity we all needed to address. This began a new level of coordination to ensure that our small household groups of masked volunteers could arrive on the property, pick and transport the fresh produce to our receivers, and create immediate access to fresh produce by the food insecure.

  • With whom is the organization sharing feedback?

    The people we serve, Our staff, Our board, Our funders, Our community partners,

  • How has asking for feedback from the people you serve changed your relationship?

    We discovered there are many on the astern perimeter of our county (many indigenous) who lack regular access to fresh produce. By asking the questions, we have been able to target certain areas and groups to create more fresh food access.

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback,

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback,

Financials

ProduceGood
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

ProduceGood

Board of directors
as of 2/16/2022
SOURCE: Self-reported by organization
Board chair

Mr. Steve Hollenbeck

ProduceGood

Term: 2020 - 2023

Alexandra White

ProduceGood ED-nonvoting

Caitlin Holleran

Sharp Healthcare

Nita Gilson

ProduceGood ED-nonvoting

Claire Taulbee

Cavalry Portfolio Service

Angela Steinway

Integra Life Sciences

Steve Hollenbeck

Marketing Consultant

Morgan Justice-Black

SDG&E

Derrick Robinson

Center for Policy Initiatives - SD

Navi Parmar

Deloitte

Makan Rowen

SD Councilmember Campbell

Yanira Frias

Community Resource Center

Jerilyn White

PG Co-Founder

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 02/16/2022

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female
Disability status
Person without a disability

The organization's co-leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female
Disability status
Person without a disability

Race & ethnicity

Gender identity

No data

 

No data

Sexual orientation

No data

Disability

We do not display disability information for organizations with fewer than 15 staff.

Equity strategies

Last updated: 02/16/2022

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.