Programs and results
What we aim to solve
Over 56 billion farmed animals are killed every year by humans. These shocking figures do not even include fish and other sea creatures whose deaths are so great they are only measured in tons. Animal Equality believes that educating the public on current practices, pushing for reform and encouraging a plant-based diet could reduce animal suffering by enormous amounts.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Undercover investigations
Animal Equality conducts undercover investigations employing innovative methods including drones, underwater filming, hidden cameras, and 360-degree cameras, to capture and expose the cruelty of farmed animals.
Education
Animal Equality employs a variety of online and offline educational tools to support long-term behavioral change. The long-term goals of the educational department are to increase the number of people changing to a plant-based diet, decrease the consumption of animals and animal products, and to increase the demand for plant-based products.
Corporate outreach
Animal Equality's corporate outreach and campaigns encourage companies around the world to adopt important animal protection policies. Animal Equality works to eliminate the cruelest standard practices, such as the caging of hens used in the industry. Animal Equality’s corporate campaigns also reach millions of people through the media, educating the public about the plight of farmed animals.
Legal advocacy
Animal Equality works to advance animal protection by advocating for the implementation of animal protection legislation and by ensuring that existing laws and regulations are strictly enforced to benefit all farmed animals. Animal Equality encourages governments to introduce initiatives that lead to the reduction of the consumption of animal products and assist our members and volunteers in voicing their support for these initiatives. Animal Equality’s long-term goals are to improve the enforcement of existing laws and to have our work lead to greater legal protections for animals.
Where we work
External reviews

Photos
Videos
Our results
How does this organization measure their results? It's a hard question but an important one.
Number of undercover investigations/videos to uncover unethical treatment of animals
This metric is no longer tracked.Totals By Year
Related Program
Undercover investigations
Type of Metric
Output - describing our activities and reach
Direction of Success
Holding steady
Context Notes
Despite the challenges presented by the Covid-19 pandemic in 2021, we were still able to release powerful footage of animals in factory farms, slaughterhouses, and wet markets around the world.
Corporate Outreach Policies Won
This metric is no longer tracked.Totals By Year
Related Program
Corporate outreach
Type of Metric
Output - describing our activities and reach
Direction of Success
Holding steady
Context Notes
Animal Equality’s corporate outreach department encourages businesses to implement meaningful animal protections that will significantly reduce the suffering of animals.
Number of stories successfully placed in the media
This metric is no longer tracked.Totals By Year
Type of Metric
Other - describing something else
Direction of Success
Holding steady
Context Notes
This is the number of stories placed on US media. At a global level, we placed 2,957 stories in the media in 2021.
Our Sustainable Development Goals
Learn more about Sustainable Development Goals.
Goals & Strategy
Reports and documents
Download strategic planLearn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
Animal Equality's vision is a world in which all animals are respected and protected. We operate in eight countries and seek to inform the public about the plight of factory farmed animals and encourage and support individuals in a shift to a plant-based diet. We also work with governments and corporations to ban the most the cruel of practices and implement higher standards for animal welfare in the food system.
What are the organization's key strategies for making this happen?
Animal Equality conducts hard-hitting investigations, corporate outreach, legal advocacy, and education in order to spare the most amount of animal suffering. Animal Equality focuses on animals raised and killed for food because they suffer the most and die in the largest number due to human consumption. Animal Equality focuses on research-based interventions in order to have the greatest impact.
Animal Equality works across four continents and eight countries, focusing on regions that are underrepresented in the animal rights movement--Latin America and Asia--and where there is the greatest opportunity to protect farmed animals."
Animal Equality focuses on the need for people, companies, and governments to change and assist in this process. Our corporate outreach campaigns focus on bringing about incremental change for farmed animals. Our educational campaign focuses on the reasons why change is needed and how to create it.
What are the organization's capabilities for doing this?
Animal Equality's multi-layered approach to animal protection allows us to impact the lives of billions of animals around the globe. As an international organization, all of our offices are staffed with highly skilled professionals that offer important insights on the state of animal rights work in that country and create country-specific programs for maximum impact. We focus on expanding into countries where there is the greatest opportunity to protect farmed animals.
Animal Equality also maintains an extensive network of volunteers including trained operators of out iAnimal virtual reality tool and our "Animal Defenders" who help spread the word about our corporate outreach work in their countries.
Animal Equality also has a strong online presence across all of our countries and our work has been featured in both print, television and online media giving us a wide media reach all over the world.
What have they accomplished so far and what's next?
Animal Equality has impacted the lives of hundreds of millions of farmed animals around the world. In the past 15 years, Animal Equality has investigated over 800 facilities, and won over 150 animal protection corporate commitments, impacting more than 47 million animals. Our legal work has impacted more than 340 million animals. Lastly, iAnimal has reached more than 445 million.
In 2019, Animal Equality’s more than twenty undercover investigations into slaughterhouses in the state of Jalisco, Mexico, resulted in its state legislature overwhelmingly approving a landmark reform criminalizing cruelty to farmed animals. Animal Equality, along with numerous coalition members, also worked to pass Proposition 12 in California and Proposition 3 in Massachusetts — two of the strongest animal protection measures in history. And, our investigations in China resulted in closing a dog slaughterhouse and 33 dog and cat markets.
In 2020, Animal Equality presented six undercover investigations, exposing cruelty to animals used for meat in wet markets, during transport, and on factory farms worldwide. We gathered over half a million signatures demanding the closure of wet markets globally - the presumed source of the COVID-19 pandemic. We have also convinced 13 companies worldwide to adopt animal protection policies that will reduce the suffering of more than 3.5 million chickens used for meat and eggs each year. Animal Equality reached a new milestone this year, now having secured over 150 policy commitments from companies that will impact nearly 39 million hens and chickens worldwide!
Animal Equality has ambitious goals. By the end of 2020, we aim to:
● Spare the lives of over 241 million animals
● Improve the lives of over 2.7 billion animals
● Grow organizationally by deepening our work in Asia and the Middle East
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Animal Equality
Board of directorsas of 12/02/2022
Ms. Sharon Núñez
Animal Equality
Sharon Nunez
Animal Equality
Jose Valle
Animal Equality
Nora Kramer
Animal Equality
Margareta Marro
Animal Equality
Marcos de Miguel García
Animal Equality
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Not applicable
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
No data
Race & ethnicity
No data
Gender identity
No data
No data
Sexual orientation
No data
Disability
No data